Jon Fitch

Soon after, Fitch dropped down to the welterweight division and won his next seven fights. With victories over Josh Burkman, Thiago Alves, Luigi Fioravanti, Diego Sanchez, and Chris Wilson (tying the record set by Royce Gracie for most consecutive wins in the UFC), Fitch was seen as a top welterweight contender.[3] UFC President Dana White praised Fitch's performances inside the Octagon, and indicated that Fitch would fight the winner of the Georges St-Pierre vs. Matt Serra Welterweight title fight.[4]

Fitch was defeated by Georges St-Pierre via unanimous decision (50–43, 50–44, and 50–44) at UFC 87.[5] After the fight GSP spoke to Fitch about the growth that his own loss prompted and said that Fitch's experience should be no different. Had Fitch beaten St-Pierre he would have had a nine fight winning streak in the UFC, surpassing Royce Gracie's streak of eight straight wins (a record that has since been broken by Anderson Silva, whose winning streak ended at 16 on July 6, 2013). The loss also snapped Fitch's 16 fight winning streak, both in and out of the UFC.

Fitch was released from the UFC on November 20, 2008.[6] The dispute was over his reluctance to sign a lifetime contract to allow his name and likeness to be used in a video game the UFC released with THQ.[7][8] In the end, Fitch ended up signing a licensing agreement that will allow the UFC to feature him in their UFC Undisputed video game release and returned to the UFC.[9][10] Fitch's exile from the UFC lasted less than 24 hours.[11]

Fitch dominated Pride Fighting Championships veteran Akihiro Gono en route to a unanimous decision victory at UFC 94.[12]

Fitch next defeated formerly unbeaten Brazilian Paulo Thiago via unanimous decision at UFC 100.

Fitch was expected to fight Ricardo Almeida on November 21, 2009 at UFC 106 but, due to a knee injury sustained by Almeida, the fight was cancelled.[13]

Fitch was then scheduled to face Thiago Alves in a highly anticipated rematch on December 12, 2009 at UFC 107.[14] However, Alves suffered an injury and was replaced by Mike Pierce.[15] Fitch won via unanimous decision.

Fitch was expected to finally face Thiago Alves on March 27, 2010 at UFC 111,[16] but on March 25, 2010, Alves was forced off the card due to a brain irregularity that appeared on a pre fight CAT scan. However, Ben Saunders, who was previously scheduled to fight on the same card against Jake Ellenberger, requested that he fight Fitch instead and that fight took place on the main card.[17] Fitch won the fight via unanimous decision.

The Alves/Fitch rematch finally took place at UFC 117.[18] This fight was confirmed to be the number one contendership for the welterweight championship (to fight the winner of the St-Pierre/Koscheck bout). Alves again failed to make weight, weighing in at 171.5 lbs, meaning he had to give up 20% of his fight purse. Fitch went on to defeat Alves via unanimous decision.[19] Dana White later made remarks that the manner of Fitch's victories (primarily judges' decisions rather than finishes) and lack of connection with the UFC fans has put Fitch's number one contender status in doubt.[20] Following Jake Shields' victory over Martin Kampmann at UFC 121, White confirmed Shields as the next in line for the Welterweight title shot, leaving Fitch's status in the division unconfirmed. Fitch thought this funny, considering that Shields' victory was mostly the same as Fitch's previous performances.[21]

Fitch was expected to face Jake Ellenberger on February 5, 2011, at UFC 126.[22] But after B.J. Penn defeated Matt Hughes at UFC 123, UFC president Dana White decided to match Fitch up against Penn at UFC 127 in Australia instead.[23] At the end of the fight the scorecards of the judges were (29–28 Fitch, 28–28, and 28–28). It was declared a majority draw. When asked by Joe Rogan if Fitch would like a rematch, Fitch replied that he wants another title shot more than anything. No confirmation of a rematch resulted from the interview of either fighter.

A rematch with Penn was expected to take place on July 2, 2011, at UFC 132.,[24] but in late March, Fitch pulled out of the bout with an injury.[25]

After months of dealing with a shoulder injury, Jon Fitch is back in business. “I’m back! Dr. Kavitne gave me the ok to fight,” he tweeted. Fitch has made no small secret of his desire to fight on the UFC 139 fight card that takes place in his city of residence, San Jose, Calif.[26]

Fitch fought Johny Hendricks on December 30, 2011, at UFC 141.[27] He was knocked out 12 seconds into the fight.

Fitch was expected to face Aaron Simpson on July 11, 2012, at UFC on Fuel TV: Munoz vs. Weidman.[28] However, Fitch pulled out of the bout citing a knee injury and was replaced by returning veteran Kenny Robertson.[29]

Fitch defeated rising prospect Erick Silva via unanimous decision on October 13, 2012, at UFC 153,[30] with the back-and-forth bout receiving Fight of the Night honors. In a prefight interview, Fitch mentioned that he was experiencing tremendous financial difficulties and that losing the fight would force him to end his full-time training so that he could get a day job to help support his family. After winning the fight, he said the victory had saved his MMA career.[31]

Fitch next faced Demian Maia on February 2, 2013, at UFC 156.[32] Fitch lost by unanimous decision and was subsequently released from the promotion, despite being a top 10 ranked welterweight and having a 14-3-1 record with the promotion overall.[33][34] Fitch's release from the promotion caused much debate about the UFC "code of conduct" and the general "skill-demand" in UFC, as most commentators had not expected a single loss to lead to a release from the promotion.[35]

On March 7, 2013, it was announced that Fitch signed a four-fight contract with World Series of Fighting.[36] He made his promotional debut on June 14, 2013, at WSOF 3, in a rematch against Josh Burkman. Fitch was knocked down by a punch and then finished by Burkman due to a guillotine choke submission. Burkman became the second man to defeat Fitch by a submission, the first being Mike Pyle.

Fitch faced Marcelo Alfaya at WSOF 6 on October 26, 2013,[37] winning via split decision. Despite spending most of the first round trapped in a body triangle defending against submission attempts, Fitch showed improved striking in a back-and-forth fight, dropping Alfaya and following up with heavy ground-and-pound in the third.[38]

In his third fight for the promotion, Fitch faced Dennis Hallman on July 5, 2014 at World Series of Fighting 11.[39] He won the fight via unanimous decision.

In July, Fitch was scheduled to fight Rousimar Palhares at WSOF 11 for the WSOF Welterweight Championship. However, on April 30, 2014, Palhares pulled out of the fight due to personal reasons.[40] The title fight was rescheduled for WSOF 16 on December 13, 2014.[41] He lost the fight by kneebar in the first round.[42] After the fight, it was revealed that Fitch had failed the California State Athletic Commission's pre-fight drug testing.[43] The positive test results of Fitch, who had previously been vocal in his criticism of PED users in MMA, were almost certainly due to synthetic testosterone.[44]

Following his nine-month suspension, Fitch returned to the promotion on October 17, 2015 at WSOF 24. He faced Yushin Okami in the main event for the chance to fight for the vacant Welterweight title.[45] Fitch won the bout by unanimous decision.

Fitch was lined up to face Jake Shields for the vacant WSOF welterweight championship at WSOF 30 on April 1, 2016. Though they have never competed together in an MMA contest, Shields holds a victory over Fitch in a submission grappling match. However, the match was later cancelled due to contract issues between Shields and the company. Fitch went on to face João Zeferino for the vacant WSOF Welterweight Championship.[46] He won via unanimous decision.

On September 13, 2016, it was announced that Fitch would defend the WSOF Welterweight Championship against Jake Shields on November 12, 2016 at WSOF 34.[47] On October 17, 2016, it was announced that the fight was then rescheduled to take place on December 31, 2016 in the co-main event.[48] Fitch won the fight via unanimous decision.

In his second title defense for the now renamed league, Fitch faced Brian Foster on June 30, 2017 at Professional Fighters League 1, He won the fight in the second round due to submission, his first finish in ten years.

Fitch was signed by Bellator MMA, vacating WSOF Welterweight title, on March 1, 2018.[49]

Fitch made his promotional debut against Paul Daley at Bellator 199 on May 12, 2018.[50] He won the fight by unanimous decision.

Fitch next challenged Rory MacDonald in a welterweight title fight that was simultaneously the first round of Bellator Welterweight Grand Prix at Bellator 220 on April 27, 2019.[51] The back-and-forth bout ended in a majority draw. Due to the fight ending in a draw, MacDonald retained the title and advanced to the semifinals.[52]

Fitch faced Neiman Gracie at Bellator 246 on September 12, 2020.[53] He lost the bout via second round submission and subsequently announced his retirement following the bout.[54]