Just for Laughs

Just for Laughs (French: Juste pour rire, and stylized as Just for laughs) is a comedy festival held each July in Montreal, Quebec, Canada. Founded in 1983, it is the largest international comedy festival in the world.[1]

This article is about the comedy festival in Montreal. For other uses, see Just for Laughs (disambiguation).
Just for Laughs
"Victor", the Just for Laughs trademark mascot
GenreComedy festival
Location(s)Montreal, Quebec, Canada
FoundedJuly 14, 1983 (1983-07-14)
Websitehttp://www.hahaha.com/

History
Saint-Denis Theatre, the theatre where the show used to film at until 2010
Inside Saint-Denis Theatre, 2005 Just for Laughs festival
Improv All Stars stage,
Just For Laughs festival 2003

Just for Laughs was founded in 1983 by Gilbert Rozon as a two-day French-language event. In 1985, Andy Nulman joined the festival's staff and introduced English-language events as well; under Nulman's stewardship, the festival increased to a full month, with French-speaking performers during the first half, and English speakers in the second half. International and non-verbal acts (acrobats, pantomimes, etc.) are scattered throughout the program.

In 1999, Nulman left the festival's full-time employ; however, he directed its major Gala Shows at the Saint-Denis Theatre every July, and remained on the board of directors of the festival's parent company. After an 11-year absence, Nulman returned to Just for Laughs in July 2010 as president of Festivals and Television.[2]

Each day, performers, "New Vaudevillians" and other acts both vocal and visual perform throughout the city, particularly in the "Latin Quarter"—an area known for its theatres, cafés and boutique shopping. In the evenings, the nightclubs and live venue theatres offer special programs supporting the performers.

Although Just for Laughs attracts spectators from around the world, many of those in the audience are talent scouts, booking agents, producers and managers from the entertainment industry. Performing at the festival is one of the biggest opportunities for undiscovered talent to showcase their act in front of industry professionals.

The Just for Laughs festival also has the Comedia comedy film festival component, which started in 1996. It gives awards for feature and short films. 2005, Comedia screened 125 short films from around the world as well as several feature-length films.

In February 1994, the festival sponsored a splinter project in Hollywood, Florida. That coastal area is a favourite winter destination for Quebecers who head south to vacation in the warmer weather. The event, Juste Pour Rire—En Vacances (Just For Laughs—On Vacation), was held in the Young Circle Park, an outdoor venue with an urban park setting.

In July 2007, Just For Laughs celebrated its 25th edition, launching a festival in Toronto, Ontario.

In 2009, a U.S. edition of the festival was held in Chicago, sponsored by U.S. cable network TBS.[3][4]

In July 2016, Just For Laughs London was held at Russel Square.[5]

On April 1, 2019, Just for Laughs name went fully stylized to Just for laughs. On April 3, 2020, it was announced that the 2020 edition of Just For Laughs would be postponed until the fall due to the coronavirus pandemic. It is was scheduled to run from September 29 to October 11, 2020, however on July 21, 2020 organizers reversed their decision and cancelled the event. To fill the gap, they choose for a series of virtual performances that will run online (via the Internet only), for two days, on October 9 and 10, 2020.[6][7]

Sale to ICM Partners, Bell and the Molson family

On October 18, 2017, festival president and founder Gilbert Rozon resigned from his position following allegations of sexual misconduct.[8] Rozon later announced that he would sell the festival. As per a partnership with the conglomerate, Quebecor was given right of first refusal to counter competing offers. The company, however, declined. On March 21, 2018, it was announced that the festival would be acquired by a partnership between U.S.-based talent agency ICM Partners and Ontario comedian Howie Mandel. In their announcement of the purchase, it was stated that Just for Laughs would remain based in Montreal (with Mandel considering the event to be a key component of local culture), and that there would be no changes in its management or operations. It was also stated that the partnership was seeking other local partners. Quebecor subsequently announced that it would become a "founding partner" of Le Grand Montréal Comédie Fest—a competing event that was being established by a group of Quebecois comedians as a competitor in the wake of the Rozon scandal.[9][10]

In May 2018, La Presse reported that the partnership planned to sell a 51% stake in Just for Laughs to Bell Canada and Evenko (an event management company owned by the Montreal Canadiens' ownership group Groupe CH, in turn owned by the Molson family), so that the event would remain majority-owned by Canadian interests and remain eligible for government tax credits.[11] On June 7, 2018, Just for Laughs confirmed that Bell Media and Groupe CH had acquired stakes in the festival.[12]

TV shows

Tapings from festival performances have been featured in Just for Laughs-branded television programs and specials, which have aired on channels such as CBC Television, Radio-Canada, The Comedy Network (including the original Just for Laughs series, as well as a new series that premiered in 2012, Just for Laughs: All Access), and TVA.

The festival has also lent its name to a hidden camera comedy series, Just for Laughs: Gags, which has also been aired by various Canadian channels, and has been sold internationally.

Mascot

Victor is the mascot and logo for the comedy festival Just for Laughs. It was designed by Vittorio Fiorucci of the Canadian Design Resource company.

The image was inspired by a monster that preys on Montreal.[13] The logo can be seen across the world on posters, T-shirts, event site markers, costumes, and inflatables.

In 2005 the character was redesigned by animator Alan Best at the behest of advertising agency Cossette as part of a comprehensive graphic overhaul of the Just For Laughs brand. In 2007, "Rose" was created, a character to be the wife of Victor.[14]

See also

References
  1. Georgia Brown (March 16, 2007). "Five top comedy festivals around the world". The Guardian. London. Retrieved June 5, 2013.
  2. "Andy Nulman » Speaker Profile » National Speakers Bureau". Nsb.com. Retrieved June 5, 2013.
  3. Time Warner Inc. "TBS PRESENTS A VERY FUNNY FESTIVAL: JUST FOR LAUGHS -- All-Star Comedy Lineup Unveiled for June's Premiere Event in Chicago". Time Warner. Retrieved 12 May 2017.
  4. "TBS Just for Laughs: 5th Annual Funny Festival Returns to Chicago". gapersblock.com. Retrieved 12 May 2017.
  5. Orlova-Alvarez, Tamara (3 July 2016). "Review: Just For Laughs Festival London". Ikon London Magazine. Retrieved 23 February 2018.
  6. Luft, Amy (2020-04-03). "Just for Laughs postpones, JazzFest, FrancoFolies, Velo Quebec cancel summer 2020 festivals". CTV News Montreal. Retrieved 2020-05-02.
  7. https://montreal.ctvnews.ca/just-for-laughs-and-juste-pour-rire-festivals-to-be-held-online-in-the-fall-1.5032663
  8. "Just For Laughs president steps down after misconduct allegations surface on social media". CBC News. Retrieved 2018-03-21.
  9. "Just For Laughs sold to Howie Mandel and American company". CBC News. 21 March 2018. Retrieved 21 March 2018.
  10. "'Montreal is the mecca': Howie Mandel joins JFL bid, will keep HQ here". Montreal Gazette. 2018-03-21. Retrieved 2018-03-21.
  11. "Majority stake in Just for Laughs to be bought by Bell/Evenko: sources". Montreal Gazette. 2018-05-29. Retrieved 2018-06-06.
  12. "Bell Media, Groupe CH among group that has acquired Just For Laughs". Montreal Gazette. 2018-06-08. Retrieved 2018-06-08.
  13. Todd Falkowsky (2009-08-10). "The CANADIAN DESIGN RESOURCE » "Victor" Just For Laughs Logo/Mascot". Canadiandesignresource.ca. Retrieved 2010-07-30.
  14. "Le Grand Charivarir de Juste pour rire: le retour de Rose (entrevue) - Showbizz québécois". Showbizz.net. 2008-06-25. Retrieved 2010-07-30.
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