Juwel (cigarette)

Juwel was an East German brand of cigarettes which was owned by Altria and manufactured by Philip Morris International.

Juwel
Product typeCigarette
OwnerAltria
Produced byPhilip Morris International
CountryEast Germany
Discontinued2016 (2016)
MarketsEast Germany, Germany[1][2]
Previous owners"VEB Zigarettenfabriken Dresden"

History

It was produced by VEB Dresden Zigarettenfabriken. With a single retail sale price throughout the GDR (EPP), the cigarette cost 2.50 Deutsche Mark for a box of 20 cigarettes, and that made Juwel one of the cheapest filter cigarettes available in the GDR.[3] A special feature of this cigarette, was thart it was sold in a cardboard packaging and that it had a shorter filter compared to other filter cigarettes offered in East Germany.

From 1972, another type of cigarette was available for the same price under the name Juwel 72 in parallel with the "Jewel" brand. This brand was not made in the GDR, but in the People's Republic of Bulgaria, had the length of a standard cigarette and was sold in a cellophane packaging. The cigarette was imported by Bulgartabac and did not correspond to the taste of many smokers in the GDR.[4] The GDR Juwel, popularly now called "Old Jewel", "Short Jewel" or just called "Old", was from then on partially difficult to obtain.

After 1990, the brand was initially produced by "Vereinigte Zigarettenfabriken Dresden GmbH", a subsidiary of Philip Morris International. In 1998 the company was renamed "f6 Cigarettenfabrik Dresden GmbH". In addition to the Juwel and Juwel 72 cigarettes, the product range also included the former DDR brands f6 and KARO. Even after 1990, these brands were sold almost exclusively in East Germany.

In the period 2015/2016, the Juwel cigarettes were taken off the market.[5][6]

See also

References

  1. "BrandJuwel - Cigarettes Pedia". www.cigarettespedia.com.
  2. "Brands". www.cigarety.by.
  3. "DDR Preise: Zigaretten". www.ddr.center.
  4. Germany, SPIEGEL ONLINE, Hamburg. "Fotostrecke - Bild 14 - DDR-Design". SPIEGEL ONLINE.
  5. Schlaikier, Wolfram. "DDR-Zigarettenmarke: „Alte Juwel" haben ausgeraucht".
  6. "Diese Zigaretten verschwinden bald aus dem Sortiment".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.