Basic (cigarette)

Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.

Basic
French pack of Basic cigarettes
Product typeCigarette
OwnerPhilip Morris International
Produced byPhilip Morris USA
Philip Morris International
CountryUnited States
IntroducedLate 1970s
MarketsSee Markets
Tagline"The best things in life are Basic", "Keep it Basic"

History

Basic was launched in the late 1970s as a discount brand.[1]

As of 2005, Basic is the fourth most popular cigarette brand in the United States (following Marlboro, Newport, and Camel) and the second most popular among white smokers age 26 and older.[2]

Markets

Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.[1][3][4]

Products

Basic comes in several different varieties:

  • Red (Full Flavor) - Soft: Kings & 100s, Box: Kings & 100s
  • Gold Pack (Lights) - Soft: Kings & 100s, Box: Kings & 100s
  • Blue Pack (Ultra Lights) - Soft: Kings & 100s, Box: Kings & 100s
  • Menthol (Full Flavor) - Soft: Kings & 100s, Box: Kings & 100s
  • Menthol Gold Pack (Lights) - Soft: Kings & 100s, Box: Kings & 100s
  • Menthol Silver (Ultra Lights) - Box: Kings & 100s
  • Non-Filter - Soft: Kings

See also

References
  1. "BrandBasic - Cigarettes Pedia". www.cigarettespedia.com.
  2. "Chapter 7. Tobacco Product Brand Preferences". National Survey on Drug Use and Health. Substance Abuse and Mental Health Services Administration. 2007-01-12. Archived from the original on 2006-09-23. Retrieved 2007-04-20.
  3. "Basic". www.zigsam.at.
  4. "Brands". www.cigarety.by.
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