KBTE

KBTE, (104.9 FM), known as "104.9 The Beat", is an Urban Contemporary formatted radio station owned by Alpha Media of Lubbock, Texas. Their city of license is Tulia, Texas and serves the Lubbock area with an ERP of 96,600 Watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.

KBTE
CityTulia, Texas
Broadcast areaLubbock, Texas
Frequency104.9 MHz
Branding104.9 The Beat
Slogan"#1 For Hip-Hop and R&B"
Programming
FormatUrban Contemporary
Ownership
OwnerAlpha Media
(Alpha Media Licensee LLC)
History
First air date
1988
Call sign meaning
BTE=THE=BEAT=TEXAS
Technical information
ClassC1
ERP96,600 Watts
HAAT298 meters (978 ft)
Links
WebcastListen Live
Website1049thebeat.com

History

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song We Got The Beat before the launch of The Beat.


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