KBTQ

KBTQ (96.1 FM) is a radio station broadcasting a Latin ballad format.[1] Licensed to Harlingen, Texas, United States, the station serves the McAllen area. The station is currently owned by Tichenor License Corporation.[2]

KBTQ
CityHarlingen, Texas
Broadcast areaRio Grande Valley
Frequency96.1 MHz (HD Radio)
BrandingRecuerdo 96.1
SloganRecuerdo 10 Seguiditas
Programming
FormatLatin ballad
Ownership
OwnerUforia Audio Network
(Tichenor License Corporation)
History
First air date
1975
Former call signs
KMBS (1975–77)
KIWW (1977–2002)
Technical information
Facility ID67072
ClassC
ERP100,000 watts
HAAT301 m (988 ft)
Transmitter coordinates
26°8′56″N 97°49′18″W
Links
Website

History

KMBS "Stereo 96" signed on the air in June 1975. The English-language adult contemporary station was owned by Magic Valley Broadcasting, Inc. Two years later, in July 1977, Pedro "Pete" Díaz, Jr., bought out all of Magic Valley's stockholders. In early 1977, KMBS became a Spanish contemporary radio station;[3] On July 20, the station received new KIWW call letters.[4] Tichenor acquired KIWW in 1988.

KIWW carried a Tejano format until 2002, when it flipped to Rhythmic Top 40 as KBTQ. Two years later, KBTQ gained formidable competition when KBFM switched from Mainstream Top 40 to Rhythmic Top 40, sparking a Rhythmic war in the Valley. On October 17, 2005, KBTQ bowed out and switched to its current format.

References

  1. "KBTQ Facility Record". United States Federal Communications Commission, audio division.
  2. "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  3. "Because You Deserve The Best". Valley Morning Star. March 27, 1977. Retrieved August 16, 2019.
  4. "Announcing the Formal Opening". Brownsville Herald. July 31, 1977. Retrieved August 16, 2019.


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