KBFM

KBFM (104.1 FM, "Wild 104") is a Bilingual (English/Spanish) Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW at 1,224 feet haat. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in Bluetown, Texas.

KBFM
CityEdinburg, Texas
Broadcast areaRio Grande Valley
Frequency104.1 MHz (HD Radio)
BrandingWild 104
Slogan"The Valley's Party Station"
Programming
FormatBilingual Rhythmic CHR
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
KHKZ, KTEX, KVNS, KQXX-FM
History
First air date
February 1972
Call sign meaning
B refers to Brownsville, Texas, the area and market it serves
Technical information
ClassC
ERP100,000 watts
HAAT373 meters (1,224 ft)
Links
WebcastListen Live
WebsiteWild 104

History

After signing on in 1972, KBFM started out with a broad-based Top 40 direction when it debuted the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its Top 40 days.

References


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