KDBC-TV

The station first signed on the air on December 14, 1952 as KROD-TV. It was the first television station in the El Paso television market. The station was founded by Dorrance Roderick, owner of AM 600 KROD Radio and the El Paso Times newspaper. KROD-TV's original studio facilities were located at 2201 Wyoming Avenue, currently the home of KSCE (channel 38), now off I-10.

Early programs on the station included the children's shows Red Brown and Anna Lee and Bozo's Big Top. For adults, there was wrestling program Mitchell's Mat Time. The station has been a CBS Network affiliate since its sign-on, since 600 KROD Radio also featured CBS programming. KROD-TV also maintained secondary affiliations with ABC and the DuMont Television Network until 1956. It lost the ABC affiliation when Channel 13 KILT (now Channel 7 KVIA-TV) signed on in September. KROD-TV lost DuMont when the network ceased operations in August 1956.[2] During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[3] Roderick sold the station to Trigg-Vaughn of Dallas in 1959.

The station was sold again in 1967, this time to the Doubleday Broadcasting Company. On May 29, 1973, it changed its call sign to KDBC-TV, reflecting the change in the station's ownership. Doubleday Broadcasting sold the station to Portal Communications, a subsidiary of the Evening Post Publishing Company in 1974.

The original transmitter site was located south of Comanche Peak in El Paso. A road was built to the site, and a 288-foot (88 m) tower was constructed. A building was assembled from the rock chipped from the site. The station went on the air with a temporary transmitter (small RCA) and eventually added a 10 kW RCA TT-10AL transmitter, broadcasting at an effective radiated power (ERP) of 61 kilowatts at 1,150 feet (350 m). That site is now used as a backup facility for channel 4, and many local FM radio stations transmit from this building.

In 1984, the transmitter was moved farther up the hill to Comanche Peak. A 440-foot (130 m) tower was built and a new transmitter was installed (one of the last of the RCA TT-25GLs to become operable). The station increased its ERP to 100 kW and increased the height of its transmitter to 1,540 feet (470 m). BTSC stereo also began with the move to the new site.

In 1986, the station was acquired by United Broadcasting, then-owners of KARK-TV in Little Rock, Arkansas and WTOK-TV in Meridian, Mississippi. Columbus, Mississippi-based Imes Broadcasting bought KDBC in 1988 after United Broadcasting was taken over by investment firm Merrill Lynch.

Imes exited the television business in the late 1990s, and sold KDBC to Pappas Telecasting in 1999, with the intent to convert the station into a charter affiliate of Azteca América, a fledgling Spanish-language network that was co-owned at the time by Mexican network TV Azteca and Pappas. Plans for the affiliation were canceled following an outcry from viewers, advertisers, and station employees, especially over the fact that no other station in El Paso was interested in joining CBS. As a result, the station renewed its affiliation contract with CBS. Azteca América and Pappas ended their affiliation relationship in mid-2007. Azteca América has been carried on the fourth digital subchannel of ABC-affiliate KVIA-TV (channel 7) since early December 2010.

KDBC former logo (2004-2009).

On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not invited to join The CW to have another option besides converting to independent status.[4][5] On April 18, Pappas Telecasting signed an affiliation agreement with MyNetworkTV for KDBC to serve as the market's MyNetworkTV affiliate.[6] KDBC began carrying MyNetworkTV programming on a newly launched second digital subchannel that debuted on September 5, 2006.

On January 16, 2009, Pappas announced that it would sell several of its television stations, including KDBC, to New World TV Group (later renamed Titan TV Broadcast Group). The sale would be consummated after it received United States bankruptcy court approval.[7]

On October 19, 2009, Communications Corporation of America, owner of NBC affiliate KTSM-TV Channel 9, entered into a shared services agreement with Titan TV for KTSM-TV to provide advertising sales and administrative services as well as some news resources for KDBC-TV. Titan retained KDBC's broadcast license.[8] And both stations would nominally employ separate news departments. However, KTSM-TV was heavily criticized for reducing KDBC's newscasts to near-rebroadcasts with heavy story sharing with its own newscasts. Critics said this made both news departments indistinguishable from one another on-air.

On April 23, 2013, Titan TV Broadcast Group filed an application with the Federal Communications Commission (FCC) to sell KDBC and its low-power repeaters to Cunningham Broadcasting. Nearly all of Cunningham Broadcasting's stock is controlled by trusts held in the names of the children of Sinclair Broadcast Group founder Julian Sinclair Smith. Sinclair had finalized its purchase of Fox affiliate KFOX-TV Channel 14 from the Cox Media Group by this time. For all intents and purposes, this would have created a duopoly in the El Paso market that circumvented FCC ownership rules.

The following day, it was announced that the Communications Corporation of America stations, including KTSM-TV, would be sold to Nexstar Broadcasting Group. The sale of KDBC was consummated on July 31.[9] One week later, Sinclair exercised its option to purchase KDBC outright from Cunningham Broadcasting.[10]

FCC duopoly regulations normally disallow two of the four highest-rated stations (which usually constitute stations affiliated with the "Big Four" networks) from being directly owned by a single entity. However, in this case, Sinclair cited that KDBC is ranked fourth overall in the El Paso market while KFOX-TV placed sixth in total-day viewership.[11] In addition, FCC regulations require a market to be left with eight unique owners after a duopoly is formed. Sinclair noted in its application that the El Paso/Las Cruces market would still have eight unique owners (not counting Mexican stations that also serve the market) after Sinclair completed its acquisition of KDBC. The FCC approved the sale on September 23.[12] The transaction was formally completed on October 1, creating a duopoly between KDBC and KFOX-TV.[13]

Sinclair announced plans to purchase a new studio facility, using an existing building to house the two stations on South Alto Mesa Drive on the city's west side. The new facility opened at the end of September 2014. Sinclair also announced its intention to invest heavily in KDBC to make it a factor in the market for the first time in several years, bringing its payroll to 40 people.[14] KDBC's second subchannel shares an affiliation with Sinclair's American Sports Network, along with its sister station KFOX.[15][16] The 4.2 subchannel now carries a mix of MNTV shows and Stadium sports programming. Stadium is also seen on KFOX-TV's 14.4 subchannel.

The station's digital signal is multiplexed:

Former DT2 logo.

KDBC-TV shut down its analog signal, over VHF channel 4, on June 2, 2009 (ten days before most full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate on June 12).[18][19] The station's digital signal remained on its pre-transition UHF channel 18.[20][21] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4.