KIST-FM
KIST-FM (107.7 FM, "Radio Bronco") is a commercial radio station that is licensed to Carpinteria, California and broadcasts to the Santa Barbara, California radio market. The station is owned by Rincon Broadcasting and airs a regional Mexican music format. The KIST-FM studios and offices are on East Cota Street in Santa Barbara.[1] The transmitter is off West Camino Cielo, near other FM and TV towers, in the hills north of Santa Barbara.[2] KIST-FM also uses a 70-watt translator station, K274CJ (102.7 FM) in Santa Barbara.[3]
City | Carpinteria, California |
---|---|
Broadcast area | Santa Barbara, California |
Frequency | 107.7 MHz |
Branding | Radio Bronco |
Slogan | ¡A Todo Galope! (At Full Gallop!) |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner | Rincon Broadcasting (Rincon License Subsidiary LLC) |
KOSJ, KSBL, KSPE, KTMS, KTYD | |
History | |
First air date | February 1998 |
Former call signs | KLDZ (1997–1998) KLDZ-FM (1998) KIST (1998–2000) KIST-FM (2000–2009) KQIE (2009–2010) KIST-FM (2010) KFYZ (2010) |
Call sign meaning | Derived from former AM counterpart KIST; later used for KISS-FM branding |
Technical information | |
Facility ID | 31434 |
Class | B1 |
ERP | 930 watts |
HAAT | 496 meters (1,627 ft) |
Translator(s) | 102.7 MHz K274CJ (Santa Barbara, California) |
Links | |
Webcast | Listen Live |
Website | radiobronco.com |
History
KIST-FM first signed on in February 1998 as KLDZ-FM with an oldies format[4] branded "Cool Oldies 107.7". It launched as a simulcast of AM sister station KLDZ (1340 AM) before the latter flipped formats to sports.[5]
In May 1998, Citicasters, Inc., part of Jacor Communications, purchased KIST and KLDZ-FM for $1.5 million.[6] The AM station changed its call sign to KXXT and the FM outlet assumed the KIST call letters.[7] In May 1999, Jacor merged with Clear Channel Communications, which would own KIST-FM until 2007.
In March 2000, Cumulus Media-owned KKSB (106.3 FM) in Santa Barbara adopted a contemporary hit radio (CHR) format. In response, Clear Channel flipped KIST-FM to a top 40 outlet branded "KISS 107 FM"; the station featured on-air personality Rick Dees from sister station KIIS-FM in Los Angeles during morning drive.[8][9] Clear Channel won the head-to-head CHR battle with Cumulus as KKSB flipped to oldies within two years.[10] However, on September 8, 2004, KIST-FM changed to a modern rock format with the branding "FM 107.7".[11]
On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara, including KIST-FM, to Rincon Broadcasting for $17.3 million.[12][13] Five days later, KIST-FM's format was changed to regional Mexican under the branding of "Radio Bronco".
On December 15, 2009, KIST-FM changed its call letters to KQIE.[7] Two months later, on February 10, 2010, the station reverted to KIST-FM. On July 20, KIST-FM again changed its call letters to KFYZ.[7] That switch was also temporary, as KFYZ restored the KIST-FM call sign on September 10. The KFYZ call letters were transferred to its sister station at 94.5 FM on December 23, 2010 when that station flipped to a top 40 format.
References
- "Contactos". Radio Bronco.
- "KIST-FM Radio Station Coverage Map". Radio-Locator.com.
- "K274CJ-FM 102.7 MHz". Radio-Locator.com.
- "Three of Hearts: Radio Celebrates Valentine's Day" (PDF). Radio & Records. February 13, 1998. Retrieved February 20, 2018.
- "Format Changes & Updates" (PDF). The M Street Journal. Vol. 15 no. 6. New York: M Street Corporation. February 11, 1998. p. 1. Retrieved May 23, 2020.
- "Renda Ends Diamond's Days" (PDF). Radio & Records. May 8, 1998. Retrieved February 20, 2018.
- "Call Sign History: KIST-FM". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved June 22, 2018.
- "Rumbles" (PDF). Radio & Records. March 24, 2000. p. 28. Retrieved May 5, 2018.
- "Call Letter Origins". Radio History on the Web. Archived from the original on February 18, 2016.
- "Directory of Radio Stations in the United States" (PDF). Broadcasting & Cable Yearbook 2002-2003. R.R. Bowker. 2002. p. D-45. Retrieved May 5, 2018.
- "Directory of Radio Stations in the United States" (PDF). Broadcasting & Cable Yearbook. 2005. p. D-94.
- Mackie, Drew (January 11, 2007). "Clear Channel Sells Santa Barbara Stations". Santa Barbara Independent. Retrieved March 16, 2017.
- "Deal of the Week" (PDF). R&R. January 19, 2007. Retrieved March 16, 2017.
External links
- Official website
- KIST in the FCC's FM station database
- KIST on Radio-Locator
- KIST in Nielsen Audio's FM station database