KPRC-FM

KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc.. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

KPRC-FM
CitySalinas, California
Broadcast areaSanta Cruz, California
Frequency100.7 MHz
BrandingLa Preciosa 100.7
SloganCon Puras Que Te Gustan
Programming
FormatSpanish adult hits
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
KDON-FM, KION, KOCN, KTOM-FM
History
Call sign meaning
Kotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix
Technical information
Facility ID8204
ClassB
ERP1,400 watts
HAAT727 meters
Transmitter coordinates
36°32′5″N 121°37′14″W
Translator(s)100.9 MHz K265DG Hollister
100.9 MHz K265DK Greenfield
93.5 MHz K228FD Monterey
Links
WebcastListen Live
Websitesalinaslapreciosa.iheart.com


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