KVVA-FM

KVVA-FM (107.1 FM, "La Suavecita 107.1") is a radio station licensed to Apache Junction, Arizona, broadcasting a Spanish Adult Hits music format. The station serves the Phoenix area. The station, owned by Entravision Communications, was part of the "Super Estrella" satellite network until 2009. Its studios are located in Phoenix near Sky Harbor Airport, and the transmitter is located in Mesa.

KVVA-FM
Simulcast with KDVA Buckeye
CityApache Junction, Arizona
Broadcast areaPhoenix, Arizona
Frequency107.1 MHz (HD Radio)
BrandingLa Suavecita 106.9/107.1
Programming
FormatSpanish adult hits
Ownership
OwnerEntravision Communications
(Entravision Holdings, LLC)
KBMB, KDVA, KLNZ
History
First air date
July 1, 1973 (1973-07-01)
Former call signs
KSTM (1973-1987)
Technical information
Licensing authority
FCC
Facility ID1331
ClassC3
ERP17,000 watts
HAAT124 meters (407 ft)
Transmitter coordinates
33°26′44″N 111°37′21″W
Links
Public license information
Profile
LMS
Websiteradiolasuavecita.com/phoenix

History

KSTM launched from Apache Junction on July 1, 1973. The station, the town's first, was built by Harold Harkins and sold to Beta Communications in 1980.[1] Under Beta, it broadcast a rock format known as "The Storm".[2]

Two years after buying KSTM, Beta acquired KIFN, Phoenix's heritage Spanish-language station, and relaunched it as KVVA. Five years later, Beta opted to jettison the rock format for Spanish-language adult contemporary as KVVA-FM; it was the first Spanish-language FM station in Phoenix since KNNN had exited the format in 1984.[3]

Beta went bankrupt in 1996, and the AM and FM stations were auctioned separately; KVVA-FM was sold to Z-Spanish Radio Network.[4] Four years later, Entravision acquired KVVA-FM and KMJK (now KDVA) and combined the two into a simulcast for its "Radio Romántica" format. In 2005 they would flip to Super Estrella, as part of the Super Estrella Network programmed by Edgar Pineda from Los Angeles. In September 2008, the simulcast switched to Jose FM, a Spanish adult hits format; the current La Suavecita format was instituted in 2018.

In July 2020, after years of filings involving a nearby FM allotment to Aguila, Entravision was approved to move KVVA-FM's city of license from Apache Junction to Sun Lakes, in order to relocate the transmitter from Apache Junction to South Mountain and become a market-wide signal; at the same time, KDVA will move to 106.7 MHz.

References
  1. FCC History Cards for KVVA-FM
  2. Wilkinson, Bud. "FM rock station raises KDKB's ire". The Arizona Republic. p. B12. Retrieved September 29, 2020.
  3. Wilkinson, Bud (15 June 1987). "Rock outlet KSTM replaced with bilingual KVVA-FM". The Arizona Republic. p. B12. Retrieved 4 May 2019.
  4. Van Dyke, Charlie (August 10, 1996). "'Class' morning guys lose jobs as KNIX sends in a new team". Arizona Republic. Retrieved July 16, 2019.
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