KWBJ-CD

KWBJ-CD, virtual and UHF digital channel 22, is a low-powered, Class A Youtoo America-affiliated television station licensed to Morgan City, Louisiana, United States. The station is owned by the Price Media Corporation. KWBJ-CD's studios are located on Michigan Street/Route 90/Highway 182, and its transmitter is located on Shaw Street (northeast of Jimmy Magee Park) in Morgan City.

KWBJ-CD
Morgan City–Houma, Louisiana
United States
CityMorgan City, Louisiana
ChannelsDigital: 22 (UHF)
Virtual: 22 (PSIP)
BrandingKWBJ-TV 22 (general)
KWBJ News (newscasts)
SloganNews That Matters
Programming
Affiliations22.1: Youtoo America (since 2015)
Ownership
OwnerPrice Media Corporation
History
First air date
1978 (1978) (cable only)
April 2, 1990 (April 2, 1990) (as a stand-alone station)
Former call signs
ATVC Channel 7 (April 1986–1990)
K39BJ (1990–1996)
KWBJ-LP (1996–2009)
Former channel number(s)
Analog:
39 (UHF, 1990–2009)
Primary:
Independent (1987–1995)
The WB (1995–2006)
America One (2006–2015)
Secondary:
A1 (1999–2006)
Call sign meaning
The WB (former affiliation)
Technical information
Licensing authority
FCC
Facility ID24218
ClassCD
ERP15 kW
HAAT58.4 m (192 ft)
Transmitter coordinates29°43′15.7″N 91°12′18.4″W
Links
Public license information
Profile
LMS

History

The station known as KWBJ originally had its origins as a cable only channel known as ATVC Channel 7, which launched in 1978. It was managed by Allen's TV Cable, owned by Allen Price, which has served the Morgan City area since the 1960s, and it carried local programs and special events for the Morgan City and St. Mary Parish area, before serving as a full-fledged cable channel in April 1986. Among its original programs was a newscast known as Newslook 7. On April 2, 1990, Allen's TV Cable brought the station over the air as K39BJ, broadcasting on UHF channel 39.[1] Serving Morgan City, Houma, and the south Baton Rouge market, it originally operated as an independent station. In early 1996, K39BJ became a charter affiliate of The WB Television Network;[2] in September of that year, the station changed its call letters to KWBJ-LP. The station began carrying programming from America One as a secondary affiliation in 1999.

On January 24, 2006, CBS Corporation (which split from Viacom in December 2005) and Time Warner's Warner Bros. Entertainment (the division that operated The WB) announced that they would dissolve UPN and The WB, and move some of their programming to a newly created network, The CW.[3][4] One month later on February 22, 2006, News Corporation announced the launch of a competing "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television.[5][6] KWBJ-LP opted against seeking an affiliation with either The CW or MyNetworkTV, instead opting to become a part-time America One affiliate while continuing to carry general entertainment programs interspersed within the network's programming. KWBJ became a YouToo America affiliate once America One folded into that network.

KWBJ's coverage via over-the-air and cable is limited to St. Mary, lower Assumption, and lower St. Martin parishes and is not available over the air or via cable/satellite in the Baton Rouge, New Orleans or Lafayette areas. Per its ownership with Allen's TV Cable, which provides cable service to said area, the station is not carried by any other providers in that area that compete with Allen's TV Cable.[7]

Digital television

Digital channel
Channel Video Aspect PSIP Short Name Programming[8]
22.1480i16:9Main KWBJ-CD programming / Youtoo America

Analog-to-digital conversion

KWBJ flash-cut its digital signal into operation on UHF channel 22 in 2009. Through the use of PSIP, digital television receivers display the station's virtual channel as its UHF channel 22 instead of its former UHF analog channel 39 (most, though not all, television stations that maintain digital signals map them to their former analog channel allocations).

Programming

Syndicated programming

Syndicated programs seen on KWBJ-CD include Extra, Judge Mathis, Mike & Molly, 2 Broke Girls, Leverage, Laura McKenzie's Traveler and Pawn Stars.

Local programming

KWBJ produces a local current affairs interview program, branded The Voice of the Coast; the half-hour show airs weeknights at 6:30 p.m. and is repeated at 9:00 p.m. and 8:00 a.m. the next day. The station also airs local weather updates produced by WeatherVision, during syndicated programming on its evening schedule. The station also produces South Louisiana Quiz Bowl, an academic competition for area high schools and junior high schools.

References
  1. The Daily Review, Morgan City, March 26, 1990, Page 10.
  2. The Daily Review, Morgan City, February 7, 1996, Page 10.
  3. 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September Archived 2017-03-16 at the Wayback Machine, CNNMoney.com, January 24, 2006.
  4. UPN and WB to Combine, Forming New TV Network Archived 2015-10-17 at the Wayback Machine, The New York Times, January 24, 2006.
  5. "News Corp. to launch new mini-network for UPN stations". USA Today. February 22, 2006. Archived from the original on September 23, 2013. Retrieved January 21, 2013.
  6. News Corp. Unveils MyNetworkTV Archived 2013-10-12 at the Wayback Machine, Broadcasting & Cable, February 22, 2006.
  7. "Archived copy". Archived from the original on 2017-03-29. Retrieved 2016-06-28.CS1 maint: archived copy as title (link)
  8. "RabbitEars TV Query for KWBJ". Archived from the original on 2014-05-13. Retrieved 2014-05-10.
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