Kapamilya, Deal or No Deal

The Philippine version is very similar to the U.S. version of Deal or No Deal (including the logo), except for the sounds and musical scoring which were adapted from the Dutch version.

Before the game proper begins, a third party randomly places the possible amount of prize in the briefcases, which are distributed to 26 identically dressed models called the 26K who reveal the contents during the game. No one, including the host, knows what amounts are in the cases. Each contestant receives a new, randomly assigned set of cases. The prizes range in amounts from PHP1 to PHP2,000,000. See listing below.

After picking a case, the contestant then selects six of the remaining 25 cases, revealed one at a time. This is followed by a "phone call" by "The Banker", a mysterious figure whose face is not shown (at times a silhouette can be seen). He purportedly sits in a skybox (situated between the two audience sections) and makes an offer, via telephone to the host (his voice is never heard) to buy the contestant's case based on the mean of the cash amounts still in play, and also based on the player's psychology. This amount is usually lower than the mean. In more recent episodes, the banker "punishes" a player of opening a large amount by offering a very small amount, despite the number of larger amounts still left in play. The player is then asked by Kris the title question: "Deal or No Deal?"

Should the contestant refuse the offer (by stating "No Deal!"), they must choose five of the remaining cases to eliminate from consideration. The Banker makes another offer, and the game continues as before. The Banker's offer may be higher or lower than the previous offer (if a top prize is eliminated, generally the offer decreases; conversely, if lower amounts are eliminated the offer increases significantly).

The contestant is shown a button to press in case the contestant takes the banker's offer. The player can just push the button to take the offer, even without saying "Deal." On the other hand, the contestant can simply close the button's cover to imply "No Deal" without actually saying the phrase.

Subsequent rounds have the contestant withdrawing five, four, three, then two cases from play, with Banker's offer appearing in between rounds; should the contestant continue to decline The Banker's offer after the two cases were picked, he/she then eliminates one case at a time (with an intervening offer from The Banker) until two cases are left. If the player rejects the final offer, they receive whatever cash amount is contained inside the case that they originally chose.

Each contestant has several supporters (usually three or four), who sit in a special section just off stage during his/her game. As the field of briefcases dwindles, one or more of the supporters are asked to consult with the contestant and help him/her make a decision. These exchanges have become emotional, particularly when very high and very small amounts remained and The Banker offers a large cash buyout. The contestant's supporters are typically revealed after the second Bank deal and before the third round; although if a contestant is doing well, the host will let the game run its course for some time, often consulting the supporters when the tide begins to turn.

If in case the contestant decides to accept the offer of the Banker at the end of any round, the host will let him go on ("No Deal" instead of "Deal" assumed at that point) until the end (at the end of every subsequent round, the amount offered by the Banker is revealed to him and "No Deal" is assumed) to determine if he made the correct decision.

In the fourth season (2012), due to the reduced number of briefcases from 26 to 24, the number of briefcases opened in each round is also modified, starting from five in the first round, three in each of the next three rounds, two in each the next three rounds, and one in each the final two rounds. Gameplay otherwise remains the same, with the exception of a routine option to swap briefcases in the end. The offer to swap briefcases was only given one time during Aquino's tenure.

In the fifth season (2015), once again due to the reduced number of briefcases from 24 to 20, for the very first time in this season and for this franchise, celebrities were the ones to hold the briefcases and a roulette is used to determine who among the 20 Lucky Stars would be the player of the day. Everyone would have a chance to play, since their tenureship as briefcase holders last for a month, and they would be replaced by a new batch of celebrities every month. The number of briefcases opened in each round is brought back to the usual format used in Season 1 to 4, but instead of six cases to open first, five were first opened, then four, three, two until one case is opened in succeeding rounds. However, the special section for the player's supporters has been removed, since the celebrity player of the day is also part of the 20 Lucky Stars, so after each star's situated briefcase is opened, they would sit in the audience space provided with a special platform row and would help the player in case if he/she has a difficult time during case selection at gameplay. Generally, the celebrity's designated briefcase as a Lucky Star would be their briefcase for play once chosen. However, the celebrity contestant has the option of swapping for a different briefcase, in which case the original holder of the new briefcase in play would then hold the swapped briefcase for the duration of play, then regain their designated briefcase afterwards.

Contestants, who joined through text messaging, are selected and screened with a series of interviews and tests, including a psychological one, before they appear on the show.

The currency of the amounts on the money board, on the briefcases, and offered by the Banker to the contestants is in Philippine pesos. Throughout the show, the peso sign is never used in all of the amounts on the money board, on the briefcases, and offers by the Banker to the contestants. It is because of the limited font and/or character support for the actual peso sign (₱).

On January 1, 2007, the ₱2,500 and ₱5,000 case values were replaced by the ₱75,000 and the ₱4,000,000 case values (the latter being the highest amount). On its second season, ₱2,500 and ₱5,000 came back in the board and new amounts like ₱250 and ₱250,000 appeared replacing the amounts, ₱750, ₱200,000, ₱300,000 and ₱400,000 of the first season together with the top amount of the season which is the ₱3,000,000.

The briefcase amounts reverted to the original ones for the third season. But later in the third season, the five highest values were replaced with ₱1,000,000 each, similar to the Million Dollar Missions of the American version.

On January 5, 2009, the case values for the ₱4M Edition were brought back into play at par with the new year.

For the fourth season, the ₱150 and ₱2,500 case values were removed. In replacement, this season introduced a special prize hidden in one of the briefcases. If a contestant opens this briefcase during the game, he/she will win this guaranteed special prize in favor of normally opening its case value afterwards. The Christmas Edition returned on December 1, 2012 with the ₱400 and ₱750 cases replaced with two more ₱300,000 into play. From February 23, 2013 to March 23, 2013, the ₱750 case was replaced with one more ₱1,000,000 for celebrating the first anniversary of the season.

For the fifth season, the ₱75, ₱750, ₱25,000, and the ₱2,000,000 were removed. Only the ₱1,000,000 was maintained, since this has been a common win for those who have been millionaires of the show. This board is also significant since this is the one with least total amount, over the past four seasons.

The sums of the briefcase values are:

• Seasons 1 and 3: PHP4,596,066
• Season 2: PHP7,020,566
• Season 4: PHP4,593,416
• Season 5: PHP2,567,591
• 4M Edition: PHP8,663,566
• Season 3 Christmas Edition: PHP5,396,066
• Season 4 Christmas Edition: PHP5,192,266
• Season 4 1st Anniversary Edition: PHP5,592,666

Kapamilya, Deal or No Deal features a wide variety of models over the course of its five seasons. The first three seasons featured the 26K girls which, unlike the U.S. counterpart, can handle any case per episode instead of being placed in a permanent position. Its most notable models include Charmel de Asis, who was notorious for holding the high or jackpot amounts and was the Banker's Ace, and Chloe McCulley who went on to compete at the inaugural Miss World Philippines 2011 pageant and placed third to eventual Miss World 2011 1st Runner-up Gwendoline Ruais.[10]

In the fourth season, the show featured a new set of models known as the 24K alluding to the number of cases played per game. The fifth season was the first to feature celebrities as the case models, known as the 20 Lucky Stars, which were done in four batches and are the players of the episode once chosen by the Gulong ng Tala.

Prior to the start of the 4 Million Edition, a commercial of the show was released where barangay captains were invited to join and play as studio contestants. The aim of Tulong sa Barangay is to provide help for the needs and developments of different barangays in the Philippines by allowing the barangay captains to play as studio contestants and whatever the barangay captain will get, it will be donated to the barangay funds. A different set of text messaging instructions are given for interested barangay captains. The first episode involving barangay captains began on February 6, 2007.

On November 30 to December 1, 2007, the show finally made its first out-studio episodes at the parking lot of SM City Cebu. The stage made for the show was noticeably larger, having a larger stage and two large staircases where the models stood. The Banker would stand at the screen behind the staircases obscured by a red clouded background. He only appeared in front of his "helicopter" whenever he made his offer.

The episodes were shown from December 3 to 7 of the same year. One of the contestants happened to be the mayor of Toledo City, Cebu, who played as a regular contestant.

So far, only Terry Lim Cua, Allen Paul Aguada, Jerhan Mama-O, and the team of Gerald Anderson and Jake Cuenca won the largest amount, which is PHP2,000,000.

• Largest amount won: PHP2,000,000 (December 29, 2006; August 6, 2007; September 5, 2007; and February 2, 2009 episodes)
• Highest potential offer: PHP2,250,000 (August 6, 2007 episode)
• Highest banker's offer accepted: PHP1,600,000 (February 16, 2009 episode)

• Toni Gonzaga of Gudtaym (a sitcom previously aired on the same network) hosted "Kapamilya Meal or No Meal," which was a parody of the show. Filipinos from low income brackets were invited to the studio to play for the meal they wish to eat. The contestants were literally not given dinner to eat before the game. In the pilot episode, the contestant won and got to eat tuyo (dried fish). The prizes were lechon (roasted pig) with PHP6,000, tinolang manok (stewed chicken soup) with PHP3,000, adobong daga (rat stewed with soy sauce), tuyo (dried fish) and asin (salt).
• Wazzup Wazzup of Studio 23 (owned by the same network) also came up with a parody dating segment titled "Kazupista, Feel or No Feel". There is also a similarly named segment of TV5's Lokomoko High named "Feel or No Feel," but this time involving underwear.
• TV5's Wow Maling Mali, hosted by Joey de Leon, impersonating Kris Aquino, made a spoof named "Kabaranggay, Beer or No Beer", with some males as the crossdressing version of the (less than) 26K, and a go go dancing-Banker in a covered cage, offering beer in exchange with the briefcases.
• John En Shirley, a sitcom aired on the same network, featured an episode where one of the title characters, John H. Puruntong (portrayed by Philippine Comedy King Dolphy) played as a contestant of the game show. The episode was aired on September 16, 2006. John fought for his briefcase until the end, refusing the banker's offer of PHP101,000. His briefcase contained PHP200,000, while the other remaining briefcase contained PHP1.
• When the Commission on Elections opened the filing of candidacy for the midterm senatorial elections in the Philippines last January 15, 2007, several individuals applied for candidacy, even those that are considered nuisance candidates like a certain Daniel Magtira who introduced himself as Kris Aquino's husband.[12] After two days, a certain Julieto Esmeralda Sr., who claims to be both a pastor and a businessman, filed his candidacy referring to himself as Mr. Deal signifying his aiming of building a culture of optimism to prevail among Filipinos. He was quoted on National TV saying "“I want people to know that the answer to everything is always ‘deal’, walang laban o bawi, always ‘deal’,"[13] referring to the Laban o Bawi segment of GMA-7's Eat Bulaga!.
• Noynoy Aquino, Kris Aquino's brother and a senatorial candidate for the 2007 Philippine Midterm Elections, released a "Deal or No Deal" inspired political advertisement for television. In the commercial, Kris recalled how strict Noynoy was as well as how hard he struggled to take care of the family as requested by their father Ninoy Aquino prior to their father's assassination. Kris even made a "Deal" pose and catchphrase in the last part of the commercial, signifying her way of convincing the voters to vote for him. Ironically, Noynoy's response to Kris in the ad was "Ayos, Game Na", inspired from the catchphrase of Kris Aquino's game show Pilipinas, Game KNB?. Noynoy won the senate race and landed on the 6th out of 12 slots.[14]
• On the October 12, 2007 episode, McDonald's Philippines launched its advertisement featuring Kris Aquino playing "Meal or No Meal" over the counter with a McDonald's cashier. The McDonald's crew featured in the commercial were holding trays instead of briefcases containing the "value meals" that can be selected by patrons of the fast food chain. The restaurant chain also had a raffle promotion in which its winner eventually played in the show.

• Philippine Daily Inquirer columnist Nestor U. Torre expressed disappointment on the show because it is not "all that spellbinding and empathetic" since the briefcase a contestant has chosen would keep it to the end (contrary to some versions which exchanging briefcases is allowed). Also, he pointed out that the format of the show limited Aquino's effectivity as a host.[15]
• In his January 18, 2007 column, Nestor U. Torre expressed that the game show makes it so difficult for its players to win big because it's based on sheer luck, with a player's fate being sealed by the choice he makes of a particular briefcase to place his hopes on at the start of the game. He cited that another major factor that reduces players’ winnings is the “greed” motive that pushes contestants to reject already substantial deals from the show's resident “banker,” because they want to make even more money by pushing the game into the next round. However, Torre does recognize that subsequent contestants were the first to benefit from the game show's beefed-up top prize and will bring new excitement in everyone involved—the contestants, the studio audience, and the host. He mentioned that the move to double the game's pot sets the show apart from other game programs, many of which offer a couple of million pesos in potential top winnings. With its P4 million pot for the 2007 run of the first season, he pointed out that it is now the best game show to beat.[16]
• The July 14, 2006 episode featuring psychic Rene Mariano became controversial when the host complimented Rene's abilities because the latter predicted the end of the career of Hero Angeles, Star Circle Quest grand champion, at Morning Girls with Kris and Korina (previously aired on the same network). Hero and his brother reacted at GMA-7's Startalk saying that the host's remarks were unnecessary and foul.

In April 2008, the U.S. version of Deal or No Deal filmed an episode from the studio of the Filipino version, as part of a series of "World Tour" episodes showcasting international entries in the franchise. The episode was conducted in a similar manner to the U.S. version of the format, featuring an American contestant and prizes in U.S. dollars. Kris Aquino joined U.S. host Howie Mandel as co-host.[17][18][19] The episode premiered on NBC in the U.S. on May 5, 2008, and aired on ABS-CBN on June 22; although it was actually the last of the "World Tour" episodes to actually be filmed (the first was filmed from the Estonian version Võta või jäta), ABS-CBN business unit head Alou Almaden stated that Endemol USA "loved the episode so much" that it was aired first instead.[20][21]

ABS-CBN's PR campaign for that event also earned the show a Philippine Quill Award of Merit in the same year.[22]

Kapamilya, Deal or No Deal has been consistently topping on its timeslot. Season 4 posted its highest rating to date. On October 6, 2012, the show garnered 32.7% rating nationwide. Vice Ganda played in that top rating episode beating the September 13, 2012's 30.9%.[23]

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