Kerwin Frost

At 15, Kerwin began spending time with other fashion-obsessed kids along the so-called ‘clout corridor’, an area in Soho that stretches between Mercer and Howard Streets, and includes stores such as Supreme, VFiles, Off-White, NikeLab 21M, among others.[5] It was here that he met other likeminded friends, including Mike the Ruler, Luka Sabbat, and Austin Babbitt.[4] To make money to purchase clothes, Kerwin would wait for hours in the Supreme line the night before major drops, and would then resell the clothes at a premium to naïve New York tourists.[3] When he was 16, he interned at VFiles. During this time, he made the decision to be immerse himself in the fashion world, rather than be a fashion writer, something he had been contemplating.[4]

In 2015, Kerwin founded the Spaghetti Boys, an NYC-based art-content producers-DJ collective, alongside Ray Martinez. The two met in one of Harlem's public housing developments where they were both living, and soon become friends at a local skate-spot.[6] Spaghetti Boys became well known for their work in New York creating art, design, and music. [3] In 2015, the Spaghetti Boys collective released fashion collaborations with Off-White, Heron Preston and Sprayground, which included tees and work shirts.[7] A capsule collection was launched at the Tokyo boutique NUBIAN.[8]

The Spaghetti Boys also hosted free all-ages parties at New York City venues such as Milk Studios and Overthrow Boxing Gym.[7] Honorary members of the Spaghetti Boys included Austin Babbitt and Sheck Wes, White Trash Tyler, among others.[6] In late 2018, the Spaghetti Boys disbanded and Frost began focusing on new projects. Describing the Spaghetti Boys apparel, Frost has said, “We were kind of making the clothes for this suburban kid who had green spiked hair and listened to Green Day. But that kid didn't exist”.

Kerwin has garnered attention for producing viral video content and securing unplanned interviews with recognized pop culture celebrities. In 2018, he worked with Kanye West to create three video content pieces for West: the West's Wyoming listening party, his Kids See Ghosts listening party, and the Kardashian-Jenner-West Christmas Party.[9] Kerwin has also created and hosted a street trivia series for Cash App. From Los Angeles to New York, Frost interviewed people on the street surprising them with free money.

Kerwin is known for DJing fashion parties, including for brands Moncler, Palm Angels, and others. He is also known for DJing at celebrity events, notably the 2019 Kardashian-Jenner Christmas Party and the Weeknd's Birthday Party.[10] In November, he was part of the lineup at Post Malone’s Posty Fest.[11]

In March 2019, Kerwin launched Season 1 of his self-produced and distributed talk show, Kerwin Frost Talks. In each episode he sits down for hours with A-list music and fashion celebrities for organic conversations. Kerwin describes the episodes as “spoken-word biographies from the horse’s mouth.[12]” The interviews are shot for the most part directly in the guest's house, which gives the viewer an intimate look into their life and home. The 15-episode Season 1 featured guests including ASAP Rocky, Lil Yachty, SZA, Dev Hynes, Luka Sabbat, Jeremy Scott, the Founders of Hood by Air, Tyler the Creator, Chief Keef among others. ASAP Rocky held his first interview following after his stint in a Swedish jail on an episode of Kerwin Frost Talks, during which he openly talked about his falling out with Spaceghostpurpp.[13] Lil Yachty broke the news on his episode of KFT that he wrote "Act Up" for City Girls.[14]

In March 2019, Kerwin hosted the first Annual Kerwin Frost Film Festival in New York City. 17 films were shown over three days.[15] The festival featured a panel with film producers the Safdie Brothers, a Q&A session led by music video producer Cole Bennett, and an appearance by Robert Pattinson.[3] The Film Festival was free and sponsored by Cash App.

Kerwin features in the Safdie Brother's film Uncut Gems, as himself.[16]

In January 2020, Kerwin announced a long-term partnership with Adidas, which includes him designing clothing, footwear and ad campaigns for the brand.[17] In an interview with GQ, Frost mentions that he has wanted to work for Adidas for a long time. To date, he has developed limited edition cassette tapes for the brand, featured in their Superstar shoe campaign, and is expected to create a suite of apparel this year that leans heavily into his personal aesthetic and inspired by costume.[1]