Keytrade Bank

Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.

Keytrade Bank
IndustryFinance and Insurance
FateAcquired by Crédit Mutuel Arkéa[1]
PredecessorVMS-Keytrade
FoundedBrussels, Belgium (September 15, 1998 (1998-09-15))[2]
Headquarters
Brussels
,
Belgium
ProductsFinancial Services
  • €15.63 million (2013)
  • €8.958 million (2011)
  • €18.979 million (2010)
Total assets
  • €78.20 million (2013)
  • €86.458 million (2011)
  • €83.338 million (2010)
Number of employees
  • 130 (2013)
  • 121 (2011)
  • 112 (2010)
SubsidiariesReal Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo[1]
Websitehttps://www.keytradebank.be/

History

Belgium's first online investment site VMS-Keytrade, was founded in 1998.[3] In 2002 VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.

Between 2005 and 2016, Keytrade Bank was part of the Crelan Group which was until 2015 owned for 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net result of €6 billion[4]).[5]

Since June 2016, Keytrade Bank is part of the Crédit Mutuel Arkéa Group.[6]

Products

Keytrade Bank offers all banking and trading services online.

Bank

Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free but also debit and credit cards.

  • Current account: available 24 hours out of 24, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro / Proton cards for free and credit cards VISA and American Express.
  • Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
  • Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.

Trading

As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).

Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products...

Beside, Keytrade Bank offers Keytrade Pro, a professional day-trading and trend trading platform for new products which used to be accessible only for professional investors. This offer allows the investor to invest in:

  • The Forex (with 160 currency crosses)
  • The Futures market with more than 400 available contracts in 15 markets
  • CFD’s which allow investors to take position on more than 3500 underlying stocks on the 22 largest global market with a leverage effect from 1 to 10.

Marketing

Keytrade Bank provides the numbers used in the daily financial magazine called Cotes et Cours which is broadcast by the RTBF.[7] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank.

On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.[8]

It seems this new visual identity has not made its way yet to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).

Slogans
  • "To the daring" (Vive les audacieux) - from 1 September 2014.
  • "L'évolution est en marche"
  • "Quand on aime, on compte"

References
  1. The Keytrade Bank organization chart
  2. "Keytrade Bank - About us". keytradebank.be.
  3. "Keytrade Bank - About us". keytradebank.be.
  4. Crédit Agricole. "Investisseur et actionnaire - Accueil - Crédit Agricole". credit-agricole-sa.fr. Archived from the original on 2008-07-08. Retrieved 2008-07-09.
  5. "Archived copy". Archived from the original on 2013-04-11. Retrieved 2013-04-02.CS1 maint: archived copy as title (link)
  6. http://www.arkea.com/banque/assurance/credit/mutuel/j_6/en/home
  7. RTBF - Emissions - "Cotes et cours"
  8. Prenez le contrôle de vos investissements - Keytrade Bank. YouTube. 27 September 2014.
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