Krackel

Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.[1]

Hershey's Krackel
Product typeChocolate Bar
OwnerThe Hershey Company
CountryUnited States
Introduced1938 (1938)
Related brands
TaglineWith its crisped rice and mouthwatering chocolate, Krackel Chocolate Bar has withstood the 'taste' of time.
Websitehersheys.com

About

Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years it was available only as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014.[2] The full-sized version has since been re-discontinued and it is now only available in the miniature version again.

Introduced in 1938, Krackel used to have almonds in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941[3] to be replaced with the new crisped rice balls that measure approximately 2mm. The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print.[4]

References
  1. https://hersheyarchives.org/?s=krackel+first+introduced&search_by=dates&month=&start_date=&end_date=&post_type=chronology&submit=Search
  2. Krackel's back: Hershey resurrects the crispy candy bars Whitney Matheson, USA Today, May 22, 2014
  3. Hershey's Krackel history Archived 10 February 2008.
  4. Hershey's Miniatures page Archived 24 March 2010.
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