LadBaby

Mark Hoyle married Roxanne Hoyle (née Messenger)[7] in May 2015 after eloping to Las Vegas;[8] they have two sons, Phoenix Forest and Kobe Notts,[9] born in 2016 and 2018, respectively.[10] The family currently reside in Hemel Hempstead, Hertfordshire. While Roxanne was pregnant with their first son, Mark created a blog named "LadBaby" (reflecting the fact that he "was a lad and [he] was having a baby"), in which he documented his day-to-day life as a first-time parent.[10][11] As of December 2020, the LadBaby YouTube channel, Facebook page and Instagram account have over 1 million subscribers, 4.9 million followers and 1.3 million followers respectively. LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought a toolbox from a hardware store to serve as a lunchbox for his son, went viral.[11][12] Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip[13] and a makeshift baby gate made from half of a door.[14] Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces.[3][15] LadBaby is also known for the catchphrase "Yes, mate!", which is often said in the videos.[16] In October 2018, the Hoyles launched a spin-off YouTube channel, LadBaby & Sons, in which their sons take a more active role.[17] The channel generally focuses on toy testing and kid-friendly social media challenges.[17]

On 14 December 2018, the Hoyle couple released their charity single, a parody cover of Starship's 1985 single "We Built This City". The amended lyrics had a sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls". All profits from the charity single went to The Trussell Trust.[18] The song debuted at number one on the UK Singles Chart, beating Ava Max's "Sweet but Psycho" and Ariana Grande's "Thank U, Next" to the 2018 Christmas number one, making the Hoyles the first British YouTubers to top the chart. It also topped the Scottish Singles Chart[19] and appeared in Australia's ARIA Digital Track Chart and the US Hot Rock Songs chart peaking at #31 and #47 respectively.[20][21]

On 13 December 2019, the Hoyle couple released a single entitled "I Love Sausage Rolls", a parody cover of Alan Merrill's "I Love Rock 'n' Roll".[22] Nick Southwood co-wrote the new lyrics with the Hoyles, produced, mixed and performed bass and lead guitar.[23] The single's cover is based on Abbey Road's cover. The song became the Christmas number one, beating the likes of Stormzy (#2), Lewis Capaldi (#3) and Dua Lipa (#4), and spent one week in the top 40. The couple were the third act to have two consecutive Christmas number one singles[24][25] and the first to have two successive novelty Christmas number ones in the UK.[26] On 27 December 2019, the record dropped from number 1 to number 57[27] and broke the record for the biggest ever drop from the top within the top 75 (as per The Guinness Book of British Hit Singles list, as "Three Lions" would have crashed out of the 'hit parade' by dropping to number 97 after it was number 1 in 2018). As with their previous single, all proceeds went to The Trussell Trust.[18]

On 13 December 2020, the couple announced their new Christmas single entitled "Don't Stop Me Eatin'", a parody cover of "Don't Stop Believin'" by Journey (which had got to number 2 in the UK charts when it was covered by the Glee Cast).[28][29] In the United Kingdom, its rivals in the race for the Christmas Number One were Russ Abbott's "Atmosphere", former chart toppers Justin Bieber and The Lewisham & Greenwich NHS Choir (teaming up for a version of Bieber's "Holy") and Liam Gallagher's "All You’re Dreaming Of".[30] It was also up against 'Boris Johnson Is A Fucking Cunt' by Kunt and the Gang, which was backed in the race by Black Mirror's Charlie Brooker,[31] and which also had a sausage roll-based version. Again LadBaby's parody version of "Don't Stop Believin'" has a sausage roll theme, with proceeds going to The Trussell Trust, whilst the design of the single's sleeve parodied Queen's Bohemian Rhapsody.[32][33]

On 21 December 2020, LadBaby released an additional duet version of "Don't Stop Me Eatin'", which featured Ronan Keating performing the song with 'LadBabyMum' Roxanne Hoyle.[34][35][36] On 22 December 2020, James Masterton (the chart analyst for Music Week)[37] reported that the single had sold over 116,000 copies so far, a total which included both the original and the version with Ronan.[38]

On 25 December 2020, Katie Thistleton on BBC Radio 1[39][40] revealed it was the number one for Christmas 2020. It sold 158,000 to top the chart and 94% of its total figure came from paid for sales (downloads and CDs rather than streams). It was the fastest selling single in the UK charts since another charity record, "Bridge Over Troubled Water" by Artists For Grenfell, topped the chart in June 2017.[41] LadBaby became the third act to secure three consecutive Christmas number ones in a row and one of the few acts to top the chart with their first three singles. If "Don't Stop Me Eatin'" is the last LadBaby single to be ever released, they will join Robson & Jerome as an act whose singles chart career consists of three chart toppers and nothing else.[42]

On 1 January 2021, "Don't Stop Me Eatin'" dropped down the Official Chart Company's singles chart to number 78 and so became the first new track to drop out of the Top 75 ('hit parade') from number one. In doing so it broke the record for shortest stay in the 'hit parade' for a number one single (as in The Guinness Book of British Hit Singles list of Top 75 singles chart records) with only one week in the Top 75.[43][44]