Lina Trivedi

Lina Trivedi, an Indian American who was born to a Gujarati-speaking Brahmin family in Chicago, IL. She lived in Addison, IL for most of her school-age and young-adult life. She attended DePaul University majoring in Sociology and it was during this time that her career at Ty, Inc. began.[3]

She was raised by entrepreneurial parents who cultivated her skills at computer programming at a very young age. In the early 1980s, Trivedi's family purchased an IBM Personal Computer 5150 and at 7 years old, Trivedi's mother made Lina read the DOS 1.0 manual 3 times. In second grade, Trivedi was writing simple computer programs in BASIC.[4]

Trivedi began working at Ty, Inc. in 1992 when she was hired as their 12th employee.[5] In 1995, Beanie Babies were escalating as a pop culture craze throughout the world. In early 1995, Trivedi approached Ty Warner, then President of Ty, Inc., and shared her thoughts that the product hang tags were boring, and unique birthdays and poems on the inside of the heart-shaped tags would make the items more collectible and interesting. She shared an example poem that she wrote for Stripes the Tiger, which ended up having Trivedi's birthday. Immediately, Mr. Warner assigned her with the task of writing all the Beanie Babies poems and designing the inside of over 100 product tags.[2]

Later in 1995, Trivedi approached Warner to talk about a new development that existed on college campuses called the Internet. She indicated that the Internet was primarily a research tool, however, college students were starting to make personal Websites and she thought creating a Web site for Beanie Babies could present a unique opportunity to engage the consumer market.[5] She brought her 14.4k modem that was supplied by DePaul University where she was enrolled as a student, and demonstrated how the Internet works. Mr. Warner was intrigued and he gave Trivedi free license to create a Web site using her judgement and skills.[2] By the time the first iteration of the Ty Web site was published in late 1995, only 1.4% of Americans were using the Internet.[6] The population of people using the Internet grew exponentially in the following years, along with the popularity of Beanie Babies.

The Beanie Babies Web site that Trivedi created was the first business to consumer Web site designed to bridge the gap between business and consumers.[2] The Web site contained innovative features, such as the ability to vote for a Beanie Baby that managed a blog on the official site that contained multiple entries per day. Also there was a trading post, featured fan mail and a list of 101 things to do with a Beanie Baby.[7] The Beanie Babies Web site was receiving over 1 billion visits per year and Trivedi is credited to cultivating the demand of Beanie Babies through the Internet.[8] In 1996, Trivedi coordinated three private Boeing 747s to bring Beanie Babies to American retail locations in time for Easter.[9]

The snowball effect of the Beanie Babies craze and the rise of the Internet was not foreseen in advance.[10] Although Ty, Inc. was very private about their sales figures related to Beanie Babies, Trivedi was quoted as saying that "sales were overwhelming."[11] Trivedi also played a vital role in the design of Beanie Babies, as well as the new and retiring characters as they were announced. As part of her campaign to engage audiences, she coordinated fans to guide the creation of the 100th Beanie Baby character through the Internet in 1996.[7]

Beanie Babies grew in popularity quicker than any other phenomenon prior to its time due to the instant nature of the Internet. Crazes prior to Beanie Babies took years to gain traction; however, Beanie Babies were able to become a worldwide phenomenon within months due to the ability of people to create Web pages and share information online. This was the first world-wide craze that was fueled by the Internet. Trivedi produced all the announcements on the official Beanie Babies Website[2] and after seeing these announcements online, people would line up at stores before they open in hopes to get the most valuable Beanie Babies. Many were buying and then trading these toys online on the official Beanie Babies Website, as well as independent sites, for hundreds of dollars and building collections of toys that were exceeding $100,000 in value.[12] At the height of the Beanie Babies craze, 10% of all eBay sales were transactions related to Beanie Babies.[2]

Trivedi is the author of the following books:

• Lessons Learned as a Special Needs Mom (2015) Blue Lotus Publishing
• 11 Rules for Efficiency (2012) Blue Lotus Publishing
• 9 Catastrophic Mistakes in Business (2011) Blue Lotus Publishing

In 2004, Trivedi worked for the Urban League where she worked on the Workforce and Economic Development Team to help individuals transition from disadvantaged backgrounds into the job market.[5] In this position, she developed a concept of job fulfillment in the private sector called "Alternative Selection" which is an alternative to Affirmative Action that allows employers to develop pools of candidates based on economic disadvantage, rather than race. Madison Gas and Electric was one of the first businesses to adopt such employment methods in 2008.[13]

Trivedi had been appointed to two public service positions in Madison, WI. She served as the Minority Representative in the Community Services Commission and on the Community Development Block Grant Commission from 2005 to 2008.

In the midst of the Beanie Babies phenomenon, Trivedi worked closely with the Children's Advertising Review Unit to help build standards that relate to children's Web sites in an effort to establish voluntary regulations designed to protect the privacy of children on the Internet. Specifically, her contributions related to rules involving children posting their home address and phone numbers on the Internet. This stemmed from the trading post pages on the Beanie Babies Web site where children often posted their contact information while trying to sell and trade their Beanie Babies. This was one of the challenges Trivedi cited in managing the Beanie Babies Web site in the early days, when there were no rules related to privacy, and she took the initiative to establish some guidelines in an effort to protect children that were posting personal information on the Internet using the Ty Web site. After her career at Ty, she promoted these regulations among other companies that promoted products to children on the Internet, and spearheaded changes to the Web sites of Chicago International Children's Film Festival and the Spice Girls to adhere to these privacy regulations..[14]

Trivedi transcended from her career with Beanie Babies and started her own Web design firm in 1997 where she developed the first Web sites for many notable entities, including the Sears Tower, Spice Girls and Mötley Crüe. Her innovations included broadcasting snapshots of the Chicago skyline from the top of the Sears Tower through their Web site.[14]

Trivedi's design firm was named one of the top design firms in Chicago by Crain's Chicago Business in 1998.[15] Trivedi was also named one of the top 30 local talents in 1999 by the Chicago Sun Times.[16] Then in 2000, the Chicago Sun Times named Trivedi one of the top 30 Chicago area entrepreneurs under the age of 30.[4]

While leading her Web design firm, Trivedi also participated on a team of technology and finance professionals that produced the world's first realtime processing credit card application. This technology was first launched on Citigroup credit card products, including the Shell Credit Card, Texaco Credit Card and several student credit card brands that were operated by Citigroup.[15]

Presently, Trivedi develops publishing software designed to help people write content used to publish books and Web sites.[5] Her most notable technology inventions include a patent pending artificial intelligence that can write.[17] According to NBC, her inventions have been used to enable people to become authors by "taking the mechanics out of publishing so that writers can focus on the messages they are trying to convey".[3]

Trivedi currently lives in Beaver Dam, Wisconsin where she is a single mother to a special needs child. Trivedi's daughter was diagnosed with Goltz Syndrome at birth. Under 25 people in the United States are reported to have Goltz Syndrome. As a result of the syndrome, Trivedi's daughter was born without a leg, missing fingers and lacked muscles on one side of her face. To date, Trivedi's daughter has been through over 25 surgeries before the age of 5.[5] She is also the youngest child In the United States to receive a prosthetic leg at 7 months old.[4]

According to her book, living life as a special needs mother puts the world into perspective and Trivedi has channeled her talents and business acumen to cultivate a sense of business and entrepreneurship within her young daughter, Nikhita. Before entering 3rd grade, Trivedi's daughter has been established as the President of a Wyoming Corporation that designs and sells bows through a business modeled after the enterprise run by Minnie Mouse in the TV series Mickey Mouse Clubhouse.[5] In the Minnie Mouse boutique, Minnie sells every type of bow imaginable and is able to create the perfect bow for any boy, girl, man, woman or animal. Trivedi has nurtured her daughter to create a similar enterprise in the town where she currently lives, Beaver Dam, Wisconsin.[18][3]

Trivedi's daughter Nikhita is also a published author and has used the patent pending technology that Trivedi has created to publish five books before entering 3rd grade. Following is a partial list of books she has published using the technology that Trivedi has invented:[18][3]

• Business Advice From a 6-Year-Old
• Conversation Starters with a First Grader
• Pooping Properly