London Tradition

London Tradition Ltd is a clothing designer and manufacturer, specialising in traditional British duffle coats, pea coats and trench coats. The company was founded in January 2001 by Mamun Chowdhury and Rob Huson, is based in London, England, and has around 100 employees.

London Tradition Ltd
TypePrivate
IndustryDesign and manufacturing
FoundedJanuary 2001 (2001-01)
FounderMamun Chowdhury
Rob Huson
Headquarters
Homerton
London, E9
United Kingdom
ProductsClothing
OwnerMamun Chowdhury
Rob Huson
Number of employees
100
Websitewww.londontradition.com

History
Duffle coat worn by the Royal Navy during the Second World War

In January 2001,[1] Mamun Chowdhury and Rob Huson set up London Tradition. The company operates from a factory[2] and design studio[3][4] in Hackney Wick in the East End of London near the Olympic park,[2] designing and manufacturing luxury duffle coats[5] for export, it makes coats that start at £300 and sell for as much as £1,500 and employs 100 people to produce on average 1,000 coats a week.[2] The founders insist that their garments are, have always been and will continue to be designed and manufactured in London.[1]

Manufacturing and products

London Tradition's innovation led to the development of one of their signature garments – the Heritage Duffle Coat[6] – which has it roots in the British Royal Navy and being worn by Field Marshall Montgomery.[5]

The company designs clothing that is manufactured in the UK.[3][4] It also designs and makes unlined garments for the wholesale market, including pea coats, duffles and trench coats.[1] Every coat is hand-finished, hand-cut and made from Italian or English wool cloth. The process demands skill and experience and the company has a team of craftspeople using traditional methods - most of whom are British Asians living in Tower Hamlets. It uses a network of approved resellers.[3][4]

Export

The company now exports 30,000 to 35,000 coats a year,[2] 90% of its output is outside of the UK,[3][4] it exports to 12 markets, including the Asia Pacific region, Europe,[5] Japan, Germany, Italy,[3][4] France, Austria, Netherlands and Spain.[1] It has seen overseas sales rise by 865% between 2007 and 2013.[2]

Awards and recognition

In April 2020, London Tradition was awarded a Queen's Awards for Enterprise for the second time for International Trade.[7] In July 2014, London Tradition was awarded a Queen's Awards for Enterprise for International Trade in recognition of its business performance,[8][9] having demonstrated continuous and cumulative growth in exports sales of 865% over six years.[3][4] "The award is a recognition of excellence for this rapidly expanding company that has taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market."[1]

See also

References
  1. "Luxury Heritage Brand Big In Japan". Export to Japan. 21 April 2014. Archived from the original on 1 November 2014. Retrieved 1 November 2014.
  2. Tran, Mark (3 October 2014). "Duffel coat dreams: Bangladeshi man's mission to sell Britishness abroad". The Guardian. Retrieved 1 November 2014.
  3. London Tradition Ltd (21 April 2014). "International Trade Award for British Heritage Company Exporting Iconic Heritage Duffle Coats to Europe and Asia Pacific". PR Newswire. Retrieved 1 November 2014.
  4. "International Trade Award for British Heritage Company Exporting Luxury Heritage Duffle Coats to Asia Pacific and Europe". The Telegraph. Calcutta. 21 April 2014. Archived from the original on 1 November 2014. Retrieved 1 November 2014.
  5. "Fashion businesses celebrate Queen's Awards for international trade". Fashion United. 21 April 2014. Archived from the original on 1 November 2014. Retrieved 1 November 2014.
  6. Odubayo, Jessica (28 April 2014). "Queen's Award for Bow Businessmen". East End Life (1007). London. p. 1. Retrieved 23 September 2019.
  7. "London Tradition, for the Second Time, Wins Prestigious Queen's Award for Enterprise, International Trade 2020". PR Newswire. London. 21 April 2020. Retrieved 5 August 2020.
  8. "Duffle coat company gets top award from Queen". BBC News. London. 22 April 2014. Retrieved 1 November 2014.
  9. Karim, Mohammed Abdul; Karim, Shahadoth (November 2014). British Bangladeshi Who's Who (PDF). British Bangla Media Group. p. 12. Retrieved 1 December 2014.
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