Loyal to Me

"Loyal to Me" is a song by the Scottish singer-songwriter Nina Nesbitt. It was released on 10 August 2018 through Cooking Vinyl as the fourth single from her second studio album The Sun Will Come Up, the Seasons Will Change.[1] The song was written by Nesbitt with Michael Gormley and Edward Conor James Butler, and was produced by Fraser T. Smith.

"Loyal to Me"
Single by Nina Nesbitt
from the album The Sun Will Come Up, the Seasons Will Change
Released10 August 2018
GenrePop
Length3:13
LabelCooking Vinyl
Songwriter(s)
  • Nina Nesbitt
  • Michael Gormley
  • Kyle “Logik” Burns
  • Edward Conor James Butler
Producer(s)Fraser T. Smith
Nina Nesbitt singles chronology
"Somebody Special"
(2018)		 "Loyal to Me"
(2018)		 "Colder"
(2018)

Background

Nina Nesbitt reportedly started to work on "Loyal to Me" in London when she was writing songs for other artists. It was intended for a girl group like Little Mix.[2] After she wrote half of the song, Nesbitt played it for two collaborators who convinced her to finish it and sing it herself.[3] Five different producers worked on the song before Fraser T. Smith.[2]

In October 2018, Nina Nesbitt unveiled the tracklist for her second studio album The Sun Will Come Up, the Seasons Will Change which includes Loyal to Me.[4] The album was released on 1 February 2019.

Composition

"Loyal to Me" is a pop song influenced by R&B ballads from the 1990s and early 2000s.[2][3][5] Nina Nesbitt explained that she was inspired by Destiny's Child and TLC when she wrote this song.[3][6]

About the topic of the song, Nina Nesbitt said that she "wrote this as a bit of advice for one of [her] best friends".[5] She explained to British magazine Clash that she sees it as "a list of symptoms you need to look out for when you fear you may be dating someone who doesn’t have the best intentions".[7]

Promotion and reception

Following the release of "Loyal to Me", Nesbitt was featured on the cover of the "New Music Friday UK" playlist on Spotify.[8] The song was promoted through billboard ads posted in Times Square by Spotify and Apple Music. It was the first time that both streaming platforms advertised the same artist in the same location.[9]

On iTunes, "Loyal to Me" peaked at 88 in the United Kingdom[10] and at 97 in Brazil.[11] According to The Daily Shuffle and Vents Magazine, this song has become a fan-favourite during Nesbitt's shows.[12][13]

Music video
"Ballet is something that is beautiful and feminine but also painful and extremely difficult. I like how double sided it is [...]. I felt like the video related to the song in terms of having the beautiful moments in a relationship but also the pain of someone cheating."

—Nesbitt talking about choosing to perform ballet in the music video for "Loyal to Me"[14]

The music video for "Loyal to Me", directed by Debbie Scanlan, was published on 21 August 2018. It was premiered by American fashion magazine V. It was compared to the music videos for Beyoncé's "Single Ladies (Put a Ring on It)", Britney Spears's "Stronger" and Dua Lipa's "New Rules".[3]

Nesbitt worked with Scanlan on the aesthetics of her second studio album. For each music videos, the singer wanted to set a challenge for herself. For their first collaboration on "Loyal to Me", Nesbitt and Scanlan chose ballet, which the singer had never done before.[3] She danced alongside two back-up dancers[3][6] with whom she executed a hiplet routine.[15] She performed most of the choreography en pointe.[16]

Billboard named "Loyal to Me" the 43rd best music video of 2018.[17]

Other versions

Nesbitt recorded an acoustic version of the song at the Rolling Stone headquarters. It was published on the magazine's website on 23 August 2018.[5]

A remix by German DJ Luca Schreiner was released in September 2018. This version features deep house grooves and was inspired by tropical house.[18]

In November 2019, Nesbitt published The Sun Will Come Up, the Seasons Will Change & The Flowers Will Fall, the deluxe edition of her second studio album. An acoustic version of every song from the original album was added to the deluxe edition, including "Loyal to Me".[19]

Charts
Chart (2018) Peak
position
Belgium (Ultratip Flanders)[20] 36
Scotland (OCC)[21] 84
UK Indie (OCC)[22] 25

References
  1. Wass, Mike (30 October 2018). "Nina Nesbitt Announces Sophomore LP, 'The Sun Will Come Up'". Idolator. Retrieved 8 November 2018.
  2. Akeem Ivory (20 August 2018). "Nina Nesbitt Is Back With a New Anthem, "Loyal to Me"". The Fox. Retrieved 15 January 2020.
  3. Jake Viswanath (21 August 2018). "Premiere: Nina Nesbitt Will Stay Loyal to You in New Video". V. Retrieved 15 January 2020.
  4. Nicole Engelman (30 October 2018). "Nina Nesbitt Reveals Upcoming Album Title, Track List & Artwork". Billboard. Retrieved 15 January 2020.
  5. Suzy Exposito (23 August 2018). "Nina Nesbitt Has Sound Advice for the Ladies in Acoustic Version of 'Loyal to Me'". Rolling Stone. Retrieved 15 January 2020.
  6. Gab Ginsberg (21 August 2018). "Nina Nesbitt's Moves Are On Pointe in New 'Loyal To Me' Video". Billboard. Retrieved 15 January 2020.
  7. Robin Murray (10 August 2018). "Nina Nesbitt Channels 90s Pop On 'Loyal To Me'". Clash. Retrieved 15 January 2020.
  8. Dominic Beck (11 August 2018). "Nina Nesbitt is serving 90s pop on new single, 'Loyal To Me'". Celebmix. Retrieved 15 January 2020.
  9. John Dingwall (11 September 2018). "Scots singer Nina Nesbitt goes huge in New York with giant billboard ads". Daily Record. Retrieved 15 January 2020.
  10. "Nina Nesbitt - 'Loyal to Me' British iTunes Chart Performance". Retrieved 15 January 2020.
  11. "Nina Nesbitt - 'Loyal to Me' Brazilian iTunes Chart Performance". Retrieved 15 January 2020.
  12. "Nina Nesbitt Debuts Official Video For "Loyal To Me"". The Daily Shuffle. 22 August 2018. Retrieved 15 January 2020.
  13. RJ Frometa (10 August 2018). "Nina Nesbitt Releases New Single "Loyal to Me". North American Tour Starts This Fall". Vents Magazine. Retrieved 15 January 2020.
  14. RJ Frometa (22 August 2018). "Nina Nesbitt Shares Gorgeous Video for Latest Single 'Loyal To Me'". Vents Magazine. Retrieved 15 January 2020.
  15. Bradley Stern (22 August 2018). "'Loyal To Me': Nina Nesbitt's Fuckboy Anthem Is the New 'New Rules'". MuuMuse. Retrieved 15 January 2020.
  16. "Nina Nesbitt shares video to new single Loyal To Me". V2 Benelux. 22 August 2018. Retrieved 15 January 2020.
  17. "The 50 Best Music Videos of 2018: Critics' Picks". Billboard. 26 December 2018. Retrieved 15 January 2020.
  18. "Luca Schreiner Remixes Nina Nesbitt's 'Loyal to Me'". Guest List. 10 September 2018. Retrieved 15 January 2020.
  19. "Nina Nesbitt Releases the Deluxe Edition of US Debut Album". BroadwayWorld. 22 November 2019. Retrieved 15 January 2020.
  20. "Ultratop.be – Nina Nesbitt – Loyal to Me" (in Dutch). Ultratip. Retrieved 15 January 2020.
  21. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 15 January 2020.
  22. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 15 January 2020.
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