MEGA Family Shopping Centre

MEGA shopping centres are managed and operated by IKEA Centres Russia, part of the IKEA Group. MEGA provides about 1.735 million sqm of retail space, and more than half of its tenants are represented by international retailers. There are a total of 14 MEGA centres, which are located in Russia's 11 largest cities with more than 250 million visitors annually.[1]

MEGA Family Shopping Centre
LocationRussia
Opening date2002
Websitemega.ru

IKEA Centres in the world

IKEA Centres is IKEA Group's global shopping centre company. Present in China, Europe – including Nordic countries – and Russia, IKEA Centres owns and operates 41 shopping center and 25 retail parks in 14 countries. The annual footfall to the company's shopping centers is 400 million visitors.

IKEA Centres in Russia

IKEA Centres Russia is the largest developer on the Russian market. 14 MEGA branded shopping centres are located in Russia's 11 largest cities with more than 250 million visitors annually. Each centre comprises circa 124.000 sq m with approximately 200 stores each.[2]

IKEA Centres in Russia today:

  • 14 MEGA shopping centers[3]
  • 11 Russian cities
  • RUB 98 billion investment
  • 2,2 million sq.m overall retail space
  • 250 million visitors per year
  • 2,1 billion visitors since the first MEGA opening
  • over 1000 co-workers
  • 123.960 sqm average GLA of each MEGA shopping center (1.735.000 sqm total)
  • 97% brand awareness level in the cities of presence

Development in Russia

List of MEGA malls

List of MEGA malls[19]
NameLocationTotal retail floor
area (GLA)
(m2)
Total area (m2)Shops Parking Spaces
MEGA Belaya DachaKotelniki, Moscow Oblast222,000304,000320 8,500
MEGA KhimkiKhimki, Moscow Oblast175,000210,600214 8,700
MEGA Teply StanSosenskoye Settlement, NAO, Federal City of Moscow155,000180,500208 8,780
MEGA DybenkoVsevolozhsky District, Leningrad Oblast140,400182,000208 7,700
MEGA Rostov-on-DonAksay, Rostov-on-Don103,100130,600209 5,700
MEGA SamaraSamara101,400 133,000186 6,500
MEGA OmskOmsk124,300 161,400185 7,400
MEGA ParnasVsevolozhsky District, Leningrad Oblast101,500127,400160 6,900
MEGA Adygea-KubanKrasnodar101,300124,700165 6,200
MEGA EkaterinburgYekaterinburg99,500130,000175 5,800
MEGA KazanKazan91,500112,500166 6,500
MEGA NovosibirskNovosibirsk103,200130,500203 6,500
MEGA Nizhny NovgorodFedyakovo, Nizhegorodskaya Oblast102,500125,500155 6,800
MEGA UfaUfa114,700141,8001876,600

Products and services

Anchor tenants

Having IKEA as an anchor, MEGA centres are supported by other anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.

Brands

Typically MEGA shopping centre has more than 70% foreign retailers including western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria's Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L’Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.

In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimpkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L’Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.

Food courts

In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.

Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.

In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.[20]

Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa's, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.

Financial results

In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.

The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGAS) is 1,4 %.[1]

References

  1. Российская IKEA подводит итоги 2015 финансового года (in Russian)
  2. Brochure "Unfolding your potential"
  3. MEGA: About us
  4. МЕГА Теплый Стан (in Russian)
  5. Самый крупный в России МЕГА молл будет открыт в Химках (in Russian)
  6. МЕГА Казань открыл Минтимер Шаймиев (in Russian)
  7. IKEA открывает Мегу в Екатеринбурге (in Russian)
  8. Мега открылась в Кстовском районе Нижегородской области (in Russian)
  9. IKEA осенью 2006 года откроет торговый центр «МЕГА-Дыбенко» и центры «IKEA-Парнас» и «МЕГА-Парнас» (in Russian)
  10. В Подмосковье открылась первая очередь одного из крупнейших в Европе торгово-развлекательных центров для всей семьи (in Russian)
  11. 22 ноября 2007 года IKEA откроет ТЦ «Мега» в Ростове-На-Дону (in Russian)
  12. Мэрия Новосибирска сказала "финальное «ОК» и «Мега» открылась (in Russian)
  13. IKEA и ГК «Белая Дача» открыли вторую очередь семейного ТЦ «Мега Белая Дача», общая стоимость проекта составила 12 млрд рублей (in Russian)
  14. МЕГА Адыгея Archived 2016-09-19 at the Wayback Machine (in Russian)
  15. МЕГА открывается в Омске (in Russian)
  16. Уфа: открылся семейный торговый центр МЕГА Archived 2016-08-22 at the Wayback Machine (in Russian)
  17. Состоялось открытие ТЦ «Мега-Самара» (in Russian)
  18. «Мега» удержит покупателей расширением фудкортов (in Russian)
  19. "MEGA malls".
  20. В «МЕГЕ Теплый Стан» открылся новый фудкорт (in Russian)
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