Majorel

Majorel is an international service company,[1] specializing in customer experience and business process outsourcing and more than 50,000 employees.[2] It was formed in 2019 through the merger of the customer relationship management businesses of Bertelsmann and the Saham Group.[3]

Majorel Group Luxembourg S.A.
Typeprivate (S.A.)
Industrybusiness services
Predecessors
  • Arvato CRM Solutions
  • Phone Group
  • Pioneers Outsourcing
  • ECCO Outsourcing
Founded2018 (2018)
HeadquartersLuxembourg
Area served
worldwide
Key people
  • Thomas Mackenbrock (CEO)
Services
Revenue€1.2 billion
Number of employees
50,000
Websitewww.majorel.com

History

In September 2018, Bertelsmann and Saham announced plans to merge their global customer services businesses.[4][5] The two companies had already worked together successfully in this area. Following approval by the relevant antitrust authorities, the transaction was completed at the beginning of 2019.[6] The result was a company "with enormous clout",[7] becoming the market leader in Europe, the Middle East and Africa, and a strong presence in America and Asia.[8] The Majorel brand was introduced in February 2019.[9][10] Since then, the company focused on global expansion.[11][12]

Structure

The headquarters of Majorel are located in Luxembourg City.[13] The company operates as a Société Anonyme (SA).[14] Bertelsmann and Saham each hold half of the shares.[6] Thomas Mackenbrock (Chief Executive Officer) leads the management team.[10]

Services

Majorel is a business-to-business provider whose services span the entire customer lifecycle, including front and back office processes.[15] Its vertical industry expertise includes the automotive and financial industry, as well as many others.[16]

Notes and references
  1. Sara Germano (18 September 2018). "Bertelsmann to Merge Unit That Moderates for Facebook With a Competitor". The Wall Street Journal. Retrieved 25 June 2019.
  2. "Neue Partnerschaft: Bertelsmann geht bei Call-Centern mit Marokkanern zusammen". Zeit Online (in German). 18 September 2018. Retrieved 25 June 2019.
  3. Tobias Buck (18 September 2018). "Bertelsmann Sets up CRM Business with Saham of Morocco". Financial Times. Retrieved 25 June 2019.
  4. "Bertelsmann to Expand Customer Service Alliance with Morocco's Saham". Reuters. 18 September 2018. Retrieved 25 June 2019.
  5. "Callcenter-Sparte: Bertelsmann holt sich nordafrikanischen Partner". Welt Online (in German). 18 September 2018. Retrieved 25 June 2019.
  6. Alexander Jünger (8 January 2019). "Vollzug: Bertelsmann und Saham legen globale CRM-Geschäfte zusammen". CallCenterProfi (in German). Retrieved 25 June 2019.
  7. Vera Hermes (19 February 2019). "Bertelsmann und Saham verschmelzen CRM-Geschäfte zu Majorel". Absatzwirtschaft (in German). Retrieved 25 June 2019.
  8. "Bertelsmann bringt Callcenter-Sparte Majorel an den Start". Focus Online (in German). 19 February 2019. Retrieved 25 June 2019.
  9. "New Global Customer Experience Company Revealed Today as Majorel". CustomerThink. 19 February 2019. Retrieved 25 June 2019.
  10. Catrin Bialek (19 February 2019). "Dialogmarketing: Bertelsmann und Saham geben ihrer Dienstleistungsgruppe einen Namen". Handelsblatt (in German). Retrieved 25 June 2019.
  11. "Bertelsmann's Relaunched Call-Centre Business Plans Global Expansion". Reuters. 19 February 2019. Retrieved 25 June 2019.
  12. "Bertelsmanns Call-Center-Geschäft investiert in globales Wachstum". Börse Online (in German). 19 February 2019. Retrieved 25 June 2019.
  13. "Majorel mit Sitz in Luxemburg: Bertelsmann bringt Callcenter-Sparte an den Start". Luxemburger Wort (in German). 20 February 2019. Retrieved 26 May 2020.
  14. "Luxembourg Business Registers". Retrieved 25 June 2019.
  15. "NEAT Reports". NelxonHall. Retrieved 26 May 2020.
  16. "Explore Majorel". Retrieved 25 June 2019.
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