Martin J. Schreiber

In July 1977, following the resignation of Lucey to become the United States ambassador to Mexico, Schreiber succeeded him as Governor for the remainder of their four-year term. In the 1978 election, Schreiber faced a divisive primary challenge by developer David Carley. In the general election, political newcomer Lee S. Dreyfus, a populist Republican and skilled orator, waged an unconventional campaign and successfully attacked the Lucey-Schreiber record on taxes and big government. Schreiber lost 54% to 44%.

Following the election, Schreiber moved to Stevens Point, Wisconsin and became vice-president of Sentry Insurance. He ran for the governor's office again in 1982, campaigning against Anthony S. Earl, former head of the Wisconsin Department of Natural Resources. He did not get past the Democratic primary election and returned to Sentry Insurance.[6]

Schreiber ran again for office in 1988, seeking the Mayoralty of Milwaukee, but was defeated by John Norquist.[7]

In 1988, after leaving state government, Schreiber formed his own public affairs consulting firm, becoming a successful lobbyist.[8][9]

Schreiber is the author of My Two Elaines: Learning, Coping, and Surviving as an Alzheimer's Caregiver, detailing his experiences in caring for his wife, who battled Alzheimer's Disease.[10] Schreiber helped to found the "Elaine and Friends Caregiver Help Center" and is a frequent speaker on issues relating to Alzheimer's. His book was recognized by Caring.com as one of its "Best Caregiving Books of 2018."[11]

Schreiber helped the Alzheimer's Association launch its "Operation: Stronger Together" awareness program.[12] He also collaborated with Wisconsin’s state government and business groups to help create the "Dementia-Friendly Employers" Toolkit, which has been used by human resources departments and employee assistance programs.[13]