William D. Hoard

Hoard's Dairyman Farm in Fort Atkinson, Wisconsin

Born in Stockbridge, New York, he moved to Fort Atkinson, Wisconsin. As a boy, he was greatly influenced by the Reverend Thomas D. Cornelius, a Native American preacher of the Oneida Nation and one of the first Native Americans to become an ordained Methodist Minister. He had many close associations with the Oneidas in New York and mastered much of the Oneida language.

During the American Civil War, Hoard served in the 4th Wisconsin Volunteer Regiment as a musician until he was discharged for medical reasons. He went back to New York to recover and served to the end of the war in the 1st New York Artillery Regiment. Returning to Wisconsin, he got involved with the hops industry, but the glut and decline in the industry left him without money.[1] He was a member of the Republican Party, but was an outsider and an amateur in politics. He was a leading promoter of the dairy industry, through his weekly magazine Hoard's Dairyman.[2]

In 1889, Hoard asked the legislature to pass the Bennett Law, the state's first compulsory school attendance law.[3] It required all public and private schools to teach major subjects in English. The German Lutherans and German Catholics, who each had a large parochial school system that used German-speaking teachers, strenuously objected. Hoard made the extremely controversial law the centerpiece of his reelection campaign, rejecting the advice of professional politicians that it would doom the GOP. The law, and Hoard, were repudiated by the state's large German community. Hoard was defeated in an intense campaign by Democrat George Wilbur Peck, the Yankee mayor of Milwaukee.[4][5]

The Republican establishment was outraged at Hoard. In turn the moralistic rank and file bridled at the boss rule. Hoard joined forces with Robert M. La Follette and created the Progressive faction of the state GOP. It propelled La Follette to the governorship and the U.S. Senate, but Hoard, still an influential publisher, broke with La Follette in 1912.

Henry Mall monument

Hoard died in Fort Atkinson, Wisconsin, on November 22, 1918 (age 82 years, 43 days).[6] He is interred at Evergreen Cemetery, Fort Atkinson, Wisconsin.

In honor of Hoard's service to the dairy industry, a statue of Hoard by Gutzon Borglum was erected in 1922 at the head of Henry Mall of what is now the University of Wisconsin–Madison, which was the original quadrangle of the university's College of Agriculture and Life Sciences.[7] Gutzon Borglum later went on to create Mount Rushmore.

Hoard's birthday is celebrated in Wisconsin as an official holiday named William D. Hoard Day.[8]

Son of William Bradford and Sarah Katherine White Hoard, he married Agnes Elizabeth Bragg and they had three sons, Halbert Louis, Arthur Ralph, and Frank Ward.

• Hoard Historical Museum

• Osman, Loren H. W. D. Hoard: A Man For His Time. Fort Atkinson, Wis.: W. D. Hoard, 1985.
• Risjord, Norman K. "From the Plow to the Cow: William D. Hoard and America's Dairyland". Wisconsin Magazine of History, vol. 88, no. 3 (Spring 2005):40-49.
• Wyman, Roger E. "Wisconsin Ethnic Groups and the Election of 1890". Wisconsin Magazine of History, vol. 51, no. 4 (Summer 1968): 269–293.

• William D. Hoard at Find a Grave