Massimo Dutti

Massimo Dutti (Spanish pronunciation: [ˈmasimo ˈðuti]) is a Spanish clothes manufacturing brand that is part of the Inditex group. Despite the Italian name, "Massimo Dutti" is not a fashion designer, nor a real person, but a trademark.[2] It is a wholly owned Spanish company. The company employs over 10,000 people internationally.[3] When founded in 1985, its product range was limited to menswear. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the masstige market.

Massimo Dutti, S.A.
TypeSociedad Anónima
IndustryRetail
FoundedSpain (1985)
FounderArmando Lasauca
Headquarters
(Barcelona)
,
Spain
Number of locations
790 stores
Area served
75 markets worldwide
ProductsClothing
Revenue € 811 million (2018)[1]
ParentInditex
Divisions
  • Massimo Dutti Diseño
  • Massimo Dutti Logística
Websitewww.massimodutti.com

History

In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully. The company has diversified its supply and offers clothes for women and children, as well as perfumes. It has 781 stores in 75 countries.

Corporate

The offices of Massimo Dutti are located in Tordera (Barcelona), unlike Inditex which is located in Arteixo (A Coruña).

Puig fragrances

Massimo Dutti fragrances are marketed by Puig Company.[4]

The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women.[5] While the existing Massimo Dutti fragrance line was distributed in a network of multi-brand retailers such as Douglas, El Corte Ingles and Amazon.com, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets.

Philanthropy

In line with its social commitment, Massimo Dutti has, since 2001, been proud to be working closely with mental health and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz (Ourense), Llagostera (Barcelona) and Igualada (Barcelona).

References
  1. "pullbear-adelanta-a-massimo-dutti-como-la-tercera-mayor-cadena-de-inditex-tras-crecer-un-112-en-el-primer-semestre" (in Spanish).
  2. Massimo Dutti
  3. "Companies". www.massimodutti.com. Retrieved 2020-11-18.
  4. "Puig, a Spanish fashion empire that started with a lipstick". Modaes. Retrieved 26 April 2012.
  5. Inditex on the move to take fragrance market by storm Santamaria, B., 2018.

Further reading
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