Mayfair (cigarette)

Mayfair was launched in 1992 with the slogan "A good smoke at a fair price".[1] The brand is Gallaher Group's leading value cigarette brand.[2] Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district.[1] By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.[3]

In 2012, the brand's 20th anniversary, JTI introduced a limited edition pack, from 1 August, for two months only, with packs feature a modern new background and a 3-D crest, as well as the introduction of a "20 Years of Quality" message on-pack and a coloured inner foil.[4]

Mayfair is mainly sold in the United Kingdom and Ireland, but also is, or was, , Austria, Portugal, Spain, Italy, Poland, Greece, Australia and Canada.[5][6][7]

The brand is available in seven versions; Mayfair White King Size, Mayfair Original Blue King Size and Superkings, Mayfair Sky Blue King Size and Superkings. Mayfair also did a Menthol cigarette called Mayfair Green, sold in King Size and Superkings, until they got discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative. [8]

• Tobacco smoking