Megaphone (podcasting)

Megaphone (formerly Panoply Media)[6] is a podcast technology company focusing on ad-insertion and hosting[7] started by The Slate Group.[8][9] Formerly an audio content producer as well, it now focuses solely on helping companies with production, advertising, and audience metrics.[10][11] As of February 2017, Panoply had published more than 100 podcasts through partnerships with Sports Illustrated, The Huffington Post, New York magazine,[12] Time, Inc., Vox, Real Simple, The Wall Street Journal, and Politico.[13] It has produced branded content for Purina, Umpqua Bank, Prudential and Starbucks.[14]

Megaphone
IndustryRadio
GenrePodcasts
FoundedFebruary 2015 (2015-02)[1]
FoundersAndy Bowers
Headquarters
Reston, Virginia
,
U.S.
Key people
Number of employees
25[5] (2016)
Websitemegaphone.fm

In September 2018, it was announced that Panoply would cease production of all podcasts and shut down its editorial division in order to focus on podcast hosting, analytics, and monetization technology.[15]

In November 2020, Spotify announced its intent to acquire Megaphone from The Slate Group for US$235 million .[16]

Former logo

History

Slate itself began podcasting in 2005 with the Slate Political Gabfest.[17] Panoply launched in Feb 2015.[1] Slate acquired dynamic ad-insertion company Audiometric in August 2015,[11] and made the functionality available to other companies in January 2016 under the moniker "Megaphone".[18][10]

In January 2018, the Slate Group separated its Slate-branded podcasts, such as The Gist, from the rest of the Panoply lineup,[19] for purposes of revenue control as it sought to increase membership in Slate Plus, its premium content service. Accordingly, Slate podcasts no longer carry the Panoply logo and branding.

In November 2020, Spotify announced its intent to acquire Megaphone from The Slate Group for US$235 million .[16]

Former Panoply branded podcasts
Buzzfeed
  • Internet Explorer[20]
  • No One Knows Anything
  • See Something Say Something — about being Muslim in America[21]
  • Another Round — topics ranging from race, gender and pop culture to squirrels, mangoes, and jokes, hosted by Tracy Clayton and Heben Nigatu[22]
First Look Media
GE Podcast Theater
MTV
Politico
  • Nerdcast — politics[35]
  • Off Message[13]
Popular Mechanics
  • How Your World Works[36]
  • Most Useful Podcast Ever[37]
Vanity Fair
  • In the Limelight[38]
  • Little Gold Men — the Oscar race[39]
Vox
Wall Street Journal
  • Heard On the Street[42]
  • Media Mix[43]
  • Money, Markets & More[44]
  • MoneyBeat[45]
  • Opinion: Foreign Edition[46]
  • Opinion: Potomac Watch[47]
  • Tech News Briefing[48]
  • Watching Your Wealth[49]
  • What's News[50]
  • Your Money Matters[51]
Other

Slate branded podcasts
  • Amicus — Amicus is a podcast about "the Supreme Court and the laws it interprets for the United States," hosted by Dahlia Lithwick.[59] The podcast first aired October 23, 2014 and has aired a few times a month since[60]
  • Audio Book Club — The Audio Book Club functions as a book discussion club. Every month critics gather to discuss a book previously announced. The podcast first aired on March 15, 2006[61]
  • Culture Gabfest — a weekly round-table focusing on cultural news, with Stephen Metcalf, Dana Stevens, and Julia Turner.[62] The podcast first aired on April 23, 2008, and airs every Wednesday.[63]
  • Daily Podcast — All of Slate's podcasts and extra content.[64]
  • Dear Prudence — Dear Prudence is an advice column, hosted by Daniel Mallory Ortberg.[65] The column dates back to 1997,[66] and the podcast to June 7, 2016.[67] The podcast airs every Wednesday[68]
  • The Waves — women's issues,[69] formerly The Double X Gabfest [70]
  • The Gist — The Gist is a daily (Monday through Friday) news and opinion podcast hosted by Mike Pesca[71]
  • Upon Further Review — Upon Further Review is a limited release podcast hosted by Mike Pesca,[71] focusing on sports hypotheticals, such as, "What would have happened if the Brooklyn Dodgers had never left for Los Angeles?"
  • Hang Up and Listen — sports[72]
  • Hit Parade — music history and the Billboard Hot 100, hosted by Chris Molanphy.[73]
  • Lexicon Valley — language issues[74]
  • Slate Money — business and finance, hosted by Felix Salmon
  • Mom and Dad Are Fighting — parenting[75]
  • Slate Political Gabfest — a weekly round-table focusing on political news[76]
  • Trumpcast — originally focused on Trump's presidential run, it continued to cover his presidency[77]
  • Whistlestop — politics, hosted by John Dickerson[78]
  • Slate Presents — an anthology series, where each season functions as a stand-alone narrative miniseries. The first season, titled Standoff: What Happened at Ruby Ridge? was hosted by Ruth Graham, and examined the Ruby Ridge incident.[79] The second season, hosted by Emily Bazelon, is titled Charged: A True Punishment Story and examines the workings of a special court in New York that focused on cases of illegal gun possession.[80]
Slate's imprint, the Onward Project

Previous shows
Slate
  • Spoiler Specials — film[83]
  • About Race[84]
  • Manners for the Digital Age[85]
Other

See also

References
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  2. "Guide to Podcasting |". towcenter.org. Retrieved 2017-02-20.
  3. "Podcasting Sounds Like a Big Opportunity to Slate - Digital Content Next". Digital Content Next. 2015-03-02. Retrieved 2017-02-20.
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