Miami Fashion Week
Miami Fashion Week (MIAFW) is an annual fashion week held in Miami, Florida, United States. Miami Fashion Week, not to be confused with the Mercedes-Benz Fashion Week Miami or Miami Swim Week, takes place every year during the spring and is held in the Wynwood Arts District. Miami Fashion Week was started in 1998 and is the world's largest fashion week for Latin American and the Caribbean fashion designers. Today, Miami Fashion Week is in collaboration with Miami Fashion Institute at Miami Dade College.[1]
The influence of Miami Fashion Week reaches beyond their resort wear specialty. As the longest-running fashion week in the region, Miami Fashion Week turns out a staggering number of designs in the evening wear, menswear, and intimate wear departments, while still focusing on resort wear style due to the city's close proximity to the ocean and being a travel destination to many international visitors. The event also takes on legal issues such as eco-fashion, sustainability, innovation, and production and brings them to the forefront of their audience's attention.[2]
Relaunch
In May 2015 the company was acquired by The Fashion Shows, LLC. After CEO Julio Iranzo developed an aggressive and innovative strategic relaunching plan, The Fashion Shows, LLC relaunched Miami Fashion Week in 2016 as the second largest fashion event in the United States.[1] The brand then welcomed Antonio Banderas as its Honorary President in order to heighten the event in the top international fashion circuit.
Following the relaunch of Miami Fashion Week, the brand had a clear focus on debuting resort collections of established and emerging international designers.[3] Even with the focus on international designers, Miami Fashion Week has been dedicated to cultivating the fashion industry in Miami. Miami’s diverse connection between Latin America and the United States encourages the development of Miami’s ever-growing artists and designers.[4]
2019 Fashion Week
The 2019 Miami Fashion Week was held May 29th through June 2nd. Events took place all around Miami including the EPIC Hotel, Saks Fifth Avenue Brickell, Chotto Matte restaurant, and Seaspice restaurant. Information summits were held on Miami Dade College’s Wolfson Campus and runway shows were held at the Ice Palace Film Studios.[5]
Premium sponsors of MIAFW 2019 included PORCELANOSA, builders of this year’s runway, Lexus, and EPIC Hotel, the official hotel partner for MIAFW 2019. Other sponsors included Univisión, E! Entertainment, Miami International Airport, and Bo Concept.[1]
Exclusive resort collections for the 2020 season were debuted from designers Ágatha Ruiz de la Prada, RR by Rene, Fernando Alberto Atelier, Daniella Batlle, Glory Ang, Vero Diaz, Herminas Reea, and others. As part of this year’s events, the Dominican Republic was a guest country and featured an exclusive runway show with acclaimed designers Giannina Azar, Jenny Polanco, Arcadio Díaz, Jacqueline Then, and Monica Varela.[2]
References
- "Miami Fashion Week® Announces Official 2019 Lineup". PR Newswire. Retrieved 22 July 2019.
- DeAcetis, Joseph. "What Makes Miami Fashion Week Different From All The Other Fashion Weeks Around The World?". Forbes. Retrieved 22 July 2019.
- Rondon, Lissette. "Miami Fashion Week debuts tomorrow with never-before-seen collections from international designers Custo Barcelona, Ángel Sánchez & Ágatha Ruiz De La Prada, among others". Miami Fashion Spotlight. Retrieved 22 July 2019.
- "About". Miami Fashion Week. Retrieved 22 July 2019.
- "Schedule". Miami Fashion Week. Retrieved 22 July 2019.