Ministry of Tourism (India)

The Ministry of Tourism, a branch of the Government of India, is the apex body for formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India. It facilitates the Indian department of tourism The head of the ministry is Minister of Tourism, a Minister of State (Independent Charge), held by Prahlad Singh Patel Since September 2017.[2] To promote the GDP of the country indirectly and to have friendly relations with them, The Government of India announced officially a Visa on Arrival status/facility for International Visitors to enter/visit India from 43 countries including United States, Australia, Vietnam, Thailand, Vanuatu, Singapore, Israel, Jordan, Kenya, Russian Federation, Brazil, Finland, Germany, Japan, Myanmar on 27 November 2014 and some more countries to follow soon.

Ministry of Tourism
Agency overview
Formed1967
JurisdictionIndia
HeadquartersMinistry of Tourism
Transport Bhawan
Sansad Marg
New Delhi,110011
New Delhi
Annual budget2,150 crore (US$300 million) (2018–19 est.)[1]
Minister responsible
Websitetourism.gov.in

India stole the limelight at the World Tourism Mart 2011 in London by winning two global awards - World's Leading Destination and World's Leading Tourist Board, Incredible India.[3]

History

The potential for tourism in India was first recognized with the setting up of a Tourist Traffic Committee, an ad-hoc body, in 1948, to suggest ways and means to promote tourism in India. Based on its recommendations, a tourist traffic branch was set up the following year, with regional offices in Delhi and Mumbai, and in 1951, in Kolkata and Chennai. A separate department of tourism under the government was first created on 1 March 1958, that was put under the ambit of Ministry of Transport and Communications. It was headed by a Director General in the rank of joint secretary. Simultaneously, Tourism Development Council, an advisory body, was constituted and was chaired by the minister in charge of tourism.[4]

After a fall in the number of tourists entering India in 1961 from the preceding year, the government constituted a committee headed by Lakshmi Kant Jha, then secretary in the Department of Economic Affairs, under the Ministry of Finance, to find and examine the reasons. The committee attributed it to the Chinese aggression in the backdrop of the Sino-Indian War that year. Subsequently, as per the committee's recommendations, visa norms were liberalized, and the India Tourism Development Corporation was established in 1966 as a functional agency of the Department of Tourism. Further, Prime Minister Indira Gandhi convened a conference in October that year, the deliberations of which resulted in the creation of the Ministry of Tourism and Civil Aviation. Karan Singh was appointed the first minister.[4]

Despite his skills as an orator and scholarly knowledge in the Sanskrit language, Singh failed to take tourism on a growing path during the initial years, owing mostly to failure in getting funds for the promotion and infrastructure of tourism. He subsequently persuaded Air India to get their officers involved in promotion of tourism to India. Region-wise targets for arrivals were given and Air India chiefs were given powers to oversee the working of overseas tourist offices of India; 'Operation Europe' for the said region was later extended to other areas. Air India's failure to take this forward owing to losses in revenue "collision" of "egos of tourist officers" led to slump in growth of tourism. Prime minister Rajiv Gandhi later took charge of the ministry before quitting in favour of other ministers who, Pran Nath Seth in Successful Tourism wrote, "felt that the tourism portfolio was a demotion", as Civil Aviation was separated from the ministry. During this time, the Tourism was tied with Commerce Ministry, and later under V. P. Singh's ministry, in 1991 with Agriculture,[5] when it was headed by Chaudhary Devi Lal. It was again tied with Civil Aviation that year, headed by Madhavrao Scindia, before the Deve Gowda government in 1996 attached it with the Ministry of Parliamentary Affairs.[5] Tourism was then combined with culture portfolio when it was headed by Jagmohan. The latter was separated in 2002 and an independent ministry for tourism has been active since.[4]

List of Ministers of Tourism

No Name Portrait Term of Office Political party

(Alliance)

Prime Minister
1 Raj Bahadur[6] 31 July 1965 24 January 1966
Indian National Congress
Lal Bahadur Shastri
1 Neelam Sanjeeva Reddy
(Minister of Transport, Aviation,
Shipping, and Tourism)
24 January 1966 16 March 1967 Indira Gandhi
1 Karan Singh 13 March 1967 9 November 1973
2 Raj Bahadur 9 November 1973 22 December 1976
3 Kotha Raghuramaiah 23 December 1976 24 March 1977
4 Purushottam Kaushik 26 March 1977 15 July 1979
Janata Party
Morarji Desai
5 Mohammad Shafi Qureshi 30 July 1979 14 January 1980
Janata Party (Secular)
Charan Singh
6 Janaki Ballabh Patnaik 14 January 1980 8 June 1980
Indian National Congress
Indira Gandhi
7 Anant Sharma 19 October 1980 2 September 1982
8 Khurshed Alam Khan
(MoS, Independent Charge)
2 September 1982 31 December 1984
9 Rajiv Gandhi 31 December 1984 25 September 1985 Rajiv Gandhi
10 H. K. L. Bhagat 25 September 1985 12 May 1986
11 Mufti Mohammad Sayeed 12 May 1986 14 July 1987
10 Jagdish Tytler
(As MoS, Independent Charge)
14 July 1987 14 February 1988
12 Mohsina Kidwai 14 February 1988 25 June 1988
12 Shivraj Patil
(As MoS, Independent Charge)
25 June 1988 2 December 1989
13 Arun Nehru 13 December 1989 7 November 1990
Janata Dal
(National Front)
V. P. Singh
14 Chaudhary Devi Lal 21 November 1990 26 June 1991
Samajwadi Janata Party (Rashtriya)
Chandra Shekhar
15 Madhavrao Scindia 21 June 1991 10 January 1993
Indian National Congress
P. V. Narasimha Rao
16 Ghulam Nabi Azad 17 January 1993 15 May 1996
17 V. Dhananjay Kumar 16 May 1996 1 June 1996
Bharatiya Janata Party
(National Democratic Alliance)
Atal Bihari Vajpayee
18 C. M. Ibrahim 1 June 1996 29 June 1996
Janata Dal
(United Front)
H. D. Deve Gowda
19 Srikant Kumar Jena 29 June 1996 19 March 1998 I. K. Gujral
20 Madan Lal Khurana 19 March 1998 29 January 1999
Bharatiya Janata Party
(National Democratic Alliance)
Atal Bihari Vajpayee
21 Ananth Kumar 30 January 1999 13 October 1999
22 Uma Bharati
(MoS, Independent Charge)
13 October 1999 2 February 2000
(21) Ananth Kumar 2 February 2000 1 September 2001
23 Jagmohan 1 September 2001 22 May 2004
24 Renuka Chowdhury
(MoS, Independent Charge)
23 May 2004 28 January 2006
Indian National Congress
(United Progressive Alliance)
Manmohan Singh
25 Ambika Soni 29 January 2006 22 May 2009
26 Selja Kumari 28 May 2009 19 January 2011
27 Subodh Kant Sahay 19 January 2011 28 October 2012
28 Chiranjeevi
(MoS, Independent Charge)
28 October 2012 15 May 2014
29 Shripad Naik
(MoS, Independent Charge)
26 May 2014 12 November 2014
Bharatiya Janata Party
(National Democratic Alliance)
Narendra Modi
30 Mahesh Sharma
(MoS, Independent Charge)
12 November 2015 3 September 2017
31 Alphons Kannanthanam
(MoS, Independent Charge)
3 September 2017 24 May 2019
32 Prahlad Singh Patel
(MoS, Independent Charge)
31 May 2019 Incumbent

Campaigns

Incredible India

The Ministry of Tourism's joint secretary Amitabh Kant collaborated with Ogilvy & Mather to create the Incredible India marketing initiative, aiming to promote India's image as a high-end tourist destination.[7]

Incredible India 2.0 was launched on September 27, 2017 by President Ram Nath Kovind, on the occasion of World Tourism Day.[8]

Cleanliness Index

Union Tourism Ministry is planning to introduce "Cleanliness Index" for all cities in India. This index will declare the best performers which will motivate other cities to work on this aspect of their appeal. The methodology has been already formulated and will be implemented in 6 cities on a pilot basis.[9]

Tourism campaign at ITB Berlin

In 2011, Indian tourism department had launched a major tourism campaign at the ITB Berlin (the world's largest travel trade show) under the guidance of Mr Sanjay Kothari and Mr Anand Kumar and Mr M.N. Javed.[10]

Institutions

A number of educational institutions related to tourism and hospitality are governed by Ministry of Tourism. This include the Institutes of Hotel Management, Catering Technology and Applied Nutrition (IHMCTAN; e.g., IHM Kolkata, IHM Mumbai, IHM Bathinda, IHM Hajipur) and Indian Institute of Tourism and Travel Management (IITTM). In 2016, a few of the IHMCTANs (Ahmedabad, Bhopal, Jaipur) driven by inputs from the Ministry of Tourism, started giving a hotel management student the option to choose only vegetarian cooking. Earlier, it was compulsory for all IHMCTAN students to learn non-vegetarian cooking. This decision to offer a vegetarian option by IHMCTANs could possibly be the first amongst any of the hospitality training institutes of the world.[11][12]

See also

Notes

  1. "Budget data" (PDF). www.indiabudget.gov.in. 2019. Archived from the original (PDF) on 4 March 2018. Retrieved 3 February 2018.
  2. ": Ministries, Government of India Ministry of Culture - Sarkaritel.com".
  3. "News18.com: CNN-News18 Breaking News India, Latest News Headlines, Live News Updates". News18.
  4. Seth, Prem Nath (2006). Successful Tourism: Volume I: Fundamentals of Tourism. Sterling Publishers Pvt. Ltd. pp. 214–217. ISBN 9788120731998. Retrieved 8 March 2018.
  5. Seth, Pran Nath; Bhat, Sushma Seth (2003). An Introduction To Travel And Tourism. Sterling Publishers Pvt. Ltd. p. 64. ISBN 9788120724822. Retrieved 8 March 2018.
  6. "Fifth Lok Sabha, Members Bioprofile : RAJ BAHADUR, SHRI".
  7. "Incredible India Campaign". Retrieved 6 January 2018.
  8. "President launches Incredible India 2.0 Campaign; 'Adopt a Heritage' Project". The Hindu: Business Line. 27 September 2017.
  9. Retrieved from 'The Hindu' on 20 September 2014
  10. PTI. "India launches tourism campaign at ITB Berlin". @businessline. Retrieved 23 June 2019.
  11. Dhawan, Himanshi (11 July 2016). "IHMs to offer 3-yr course in vegetarian cuisine". The Times of India. Retrieved 30 August 2016.
  12. "Vegetarian Cooking Courses to be Introduced in Hotel Management Institutes". City of Jaipur. 13 July 2016. Retrieved 30 August 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.