Misco

Misco was an IT brand whose ownership was split between Hilco Capital Limited and Systemax.[1] The company operates in Italy, Spain, Belgium, France, the Netherlands, Sweden and a Shared Service Centre in Hungary.[1] Misco also used to operate in Germany, but that business has been sold to CANCOM SE in July 2016.[2]

Misco
TypeLimited company
IndustryComputer hardware
Founded1985 (1985)
New Jersey, United States
HeadquartersWellingborough, England, United Kingdom
Revenue£25m
ParentUK Computer Group
Websitemisco.co.uk

Sales were targeted at business, education, public sector and consumer markets, with sales being made online, via telephone and mail order catalogue. The Misco brand was relaunched on 1 July 2019, as part of the UK Computer Group Limited.

History

Misco was founded in New Jersey, United States, and ran a business of mail order sale of computer supplies and accessories. Gillette invested in Misco in 1983, taking a 40% stake, as part of a program to acquire high-growth low-risk businesses.[3] Misco launched its first subsidiaries in Europe, concurrently in the United Kingdom and West Germany in October 1985, followed by Italy in 1986.

In November 1987, Gillette sold the company to the British company Electrocomponents plc, for the sum of £11,000,000. The effects of the beginning of the 1990s recession led Electrocomponents to sell Misco at a loss, in the beginning of 1993. The buyer, Global Computer Supplies, was controlled by Systemax Inc and HCS (Global) Ltd at the time..

In 2002, Global, now known as Systemax, began a program of restructuring. This would see its newly acquired Simply Computers business merge with Misco's operation in the United Kingdom in Wellingborough by February 2005.[4] Also, logistics were established in a purpose built warehouse in Greenock, Scotland.

The brick and mortar outlets founded by Simply were gradually closed down, a symptom of consumer trends moving away from the High Street and to online. Misco expanded its business from onwards of 2005, winning customer satisfaction awards from PriceGrabber, a performance award from Hitwise and achieving accreditations in ISIS and IDIS.[5]

In April 2009, Misco announced plans for hiring remote sales agents on a work from home basis.[6] In June 2013, Systemax opened the SSC in Budapest, Hungary, to support the EMEA countries's processes. In July 2016, Systemax sold Misco Germany to CANCOM SE.[2] In March 2017, Systemax sold its EMEA Technology Products Group excluding its French operations to Hilco Capital Limited.[1] On 19 October 2017, after an unsuccessful turnaround, Misco UK entered into administration.[7]

On 12 December 2017, Misco Sweden filed for bankruptcy.[8] On 7 June 2019, it was announced that the UK Computer Group had purchased the Misco Brand in the United Kingdom. The management team consists of a number of ex employees of Misco, and they have stated the intention was to relaunch misco.co.uk on 1 July 2019.[9]

References
  1. "Systemax announced the sale of all its European Technology Products Group Businesses, excluding their operations in France". Retrieved 27 March 2017.
  2. "Systemax Announces Sale Of German Operations To CANCOM SE" (Press release). Port Washington, New York: PR Newswire. 25 July 2016. Retrieved 23 September 2016.
  3. Gordon McKibben (1998). Cutting Edge: Gillette's Journey to Global Leadership. Harvard Business Press. p. 121. ISBN 978-0-87584-725-2.
  4. Simply Computers suffers big redundancies
  5. Misco accreditation awards Archived 19 July 2009 at the Wayback Machine
  6. Misco GM Sandy Price interviewed by Hexus.tv
  7. https://www.channelweb.co.uk/crn-uk/news/3019481/misco-uk-goes-bust
  8. https://computersweden.idg.se/2.2683/1.694831/nya-agaren-blev-inget-lyft--misco-i-konkurs
  9. "Exclusive: Misco returns to the UK | CRN". channelweb.co.uk. 6 June 2019. Retrieved 7 June 2019.
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