Monat

Monat Global Corp., or simply Monat, is a privately-held American multi-level marketing company[1][2][3][4] headquartered in Doral, Florida. It is a subsidiary of the Alcora Corporation. The company sells hair care products, skincare products, and hygiene products for pets

Monat Global Corp.
TypePrivately held company
IndustryMulti-level marketing
FoundedOctober 2014 (2014-10)
Headquarters
Doral, Florida
,
United States
Key people
Luis Urdaneta, co-founder and chairperson
Rayner Urdaneta, co-founder and CEO
ProductsHair care, skin care, Wellness, pet hygiene
Websitemonatglobal.com

History

Monat was founded in 2014.[5] Ray Urdaneta is the company's CEO, Stuart MacMillian is the President, and Marc Juan Lopez is the CFO.[6][7]

In 2017, the company released 21 new products, including Rejuvabeads, designed to target and mend split ends.[8] In 2018, Monat was the 4th fastest growing, Hispanic-owned business, as ranked by the South Florida Business Journal.[9]

In 2018, Monat entered the U.K.[8] In 2019, the company expanded into Ireland and Poland and launched into the skincare market.[10]Its new skincare line sold $4 million worth of product in its first 36 hours.[11] Later in the year, Monat introduced a new ingredient for its skincare products, the kakadu plum.[12]

During the COVID-19 pandemic, Monat decided to address the shortage of hand sanitizer and shifted productions at its Miami-Dade plant to make bottles of hand sanitizer.[13] Bottles and additional hand sanitizer were donated to the Florida Division of Emergency Management and nonprofit organizations across the U.S.[13]

Monat has been the subject of numerous lawsuits and hundreds of complaints to the U.S. Food and Drug Administration and Better Business Bureau, with customers reporting hair damage, balding, and scalp sores, and difficulty ceasing product purchases.[14][15][16][17][18][19] Monat retaliated against some of the complainants by filing defamation lawsuits.[16]

In March 2019, a federal report filed by the FDA after inspecting Monat's Florida manufacturing facility found that multiple products were "prepared, packed, or held under unsanitary conditions whereby (they) may have become contaminated with filth".[17] In October 2019, a ruling by the U.S. district court in Miami, Florida allowed a consumer class action lawsuit against Monat[20] to proceed. The judge in the case ruled that Monat's products had been defectively designed using contaminated chemicals and that the company had failed to inspect their ingredients for contamination.[16]

Business Insider described the company's activities during the 2020 coronavirus pandemic as "predatory" and noted that it was using "memes and coronavirus anxiety to target millions of newly unemployed Americans".[4]

References
  1. "This Trendy Hair Company Is Suing A Woman Who Said Their Products Are A "Nightmare"". Buzzfeed News. February 7, 2018. Retrieved July 13, 2020.
  2. Abby Vesoulis; Eliana Dockterman (July 9, 2020). "Pandemic Schemes: How Multilevel Marketing Distributors Are Using the Internet—and the Coronavirus—to Grow Their Businesses". Time Magazine.
  3. Tait, Amelia (June 1, 2019). "'They have you in a cultish grip': the women losing thousands to online beauty schemes". The Guardian. Retrieved July 13, 2020.
  4. "'Predatory' companies like Monat and Mary Kay are using memes and coronavirus anxiety to target millions of newly unemployed Americans". Business Insider.
  5. "Getting Real with MONAT President Stuart MacMillan". Social Selling News. Retrieved 2020-10-29.
  6. "MONAT Global welcomes Marc Juan Lopez as Chief Financial Officer". Direct Selling News. 2019-08-30. Retrieved 2020-10-29.
  7. "Monat Welcomes New CFO". HAPPI. Retrieved 2020-10-29.
  8. "Monat Global". HAPPI. Retrieved 2020-11-12.
  9. "South Florida Hispanic-owned Businesses". Bizjournals. Retrieved 2020-11-12.
  10. "MONAT Global Launches Skincare Line; Expands into Ireland, Poland". Direct Selling News. 2019-09-17. Retrieved 2020-11-13.
  11. London, Bianca. "This new skincare line sold £1.6m worth of glow-giving products in under 5 hours, so what's all the hype about?". Glamour UK. Retrieved 2020-11-20.
  12. "Monat Expands Skin Care Stable". HAPPI. Retrieved 2020-11-20.
  13. "Get the hell outta here". SFBW. 2020-05-04. Retrieved 2020-11-30.
  14. "Monat files another defamation lawsuit but FDA complaints flood in". Cosmetics Business.
  15. Spears, Darcy (Mar 14, 2018). "Complaints, class action lawsuits pile up against hair care company Monat". WXYZ-TV. Retrieved July 13, 2020.
  16. "Monat Global loses bid to dismiss lawsuit over trendy haircare products". Reuters.
  17. Spears, Darcy (Aug 20, 2018). "FDA inspection finds 'insanitary conditions' at Monat manufacturing facility". KTNV-TV. Retrieved July 13, 2020.
  18. Miller, Korin (March 14, 2018). "People Say This Hair-Care Product Causes Balding And Scalp Sores". Women's Health. Retrieved July 13, 2020.
  19. "Monat global class actions piling up". Truth in Advertising. May 15, 2018. Retrieved July 13, 2020.
  20. "Hoffpauir et al v. Monat Global Corp., Case No. 18-cv-21606, S. D. FL" (PDF). Truth in Advertising. Retrieved July 13, 2020.
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