Mucho Mucho Amor: The Legend of Walter Mercado

Mucho Mucho Amor: The Legend of Walter Mercado is a 2020 documentary film about the life and career of Walter Mercado, one of the most influential and important astrologists in Latin America and the world. The documentary, directed by Cristina Costantini and Kareem Tabsch, features interviews with Mercado himself, his assistant Willy Acosta, the Mercado Salinas family, among many other public figures of Latino entertainment and television. The film premiered at the 2020 Sundance Film Festival and was released on Netflix on July 8, 2020.[1]

Mucho Mucho Amor: The Legend of Walter Mercado
Documentary's Netflix poster
Directed by
  • Cristina Costantini
  • Kareem Tabsch
Produced by
  • Alex Fumero
  • Kayla Malahiazar (co-producer)

Executive

  • Darren Foster
  • Jeffrey Plunkett
  • Lisa Leingang
  • Mona Panchal
StarringWalter Mercado
Music byJeff Morrow
CinematographyPeter Alton
Edited byTom Maroney
Production
company
  • Muck Media
  • Key Rat, Inc.
  • Topic Studios
Distributed byNetflix
Release date
  • January 2020 (2020-01) (Sundance)
  • July 8, 2020 (2020-07-08) (United States)
Running time
96 minutes
CountryUnited States
Language
  • English
  • Spanish

Plot

The documentary accounts Walter Mercado's early life as a gifted child in Puerto Rico in the 1930s, living in a rural area of sugar cane plantations with his family. While his brother, Henry, was away working with their father, Walter stayed at home with his mother, where he played piano and read books, inspiring himself to become a creative person. During his time as a student of the University of Puerto Rico in the 1950s, he began dancing and acting in theater, later moving on to acting roles in telenovelas. After a impromptu astrology segment in a TV show, requested by its producer Elín Ortiz, Walter had his first big break on television as an astrologer, which would later on bring him his first TV show and rise to fame locally in Puerto Rico and then with international audiences, after Bill Bakula became his manager. Walter went on to perform his astrology segments and shows with elaborate costumes and capes, with flamboyant colors and styles. At the same time, he faced homophobia towards his flamboyant and androgynous image, which has led many to question his sexuality, something he had always reluctantly declined to address.

At one point in his life, Walter was also involved in the Psychic Friends Network telephone hotline. His career took a turn when Walter signed an overlooked contract that gave away the rights his name, likeness, image, printed works and media, both past and future, over to Bill Bakula's company, which cost Mercado a six-year legal battle to win back, dissolving their professional relationship. After winning back the rights to use his name, Walter suffered a heart attack due to the stress suffered during his legal battle and had his last television appearance on October 3, 2006. Death, spiritualism and religions are themes that Walter has discussed countlessly through his career, including reincarnation, life after death and theology.

With his nieces Ivonne and Betty, and his assistant Willy, Walter visits the historic Teatro La Perla, in Ponce, reminiscing about the many theater productions he starred and performed there. Back in San Juan, Walter is visited by Lin-Manuel Miranda and his father, both long-time admirers of Mercado, when Hamilton was premiering in Puerto Rico in January 2019. After Miranda posted a photo of him and Mercado on his social accounts, many long-time Walter Mercado fans were surprised after learning he was still alive, even after years out of the public eye. Walter Mercado's fame became a relevant cult-following among millennials, spawning memes, pop art, clothing and drinks with his name or image.

In May 2019, the HistoryMiami Museum invited Walter to an exhibition, celebrating his life and honoring his fifty years of professional career as an astrologer. After a professional photoshoot for the exhibition and one week before opening night, Walter fell out of his bed and then slip and fell in his bathroom, fracturing a rib and part of the dorsal vertebrae of his spine, however, he quickly recovers and is able to travel to Miami with his family. The day prior to opening night, Walter participates in a press junket to promote the exhibition. On opening night, Walter is honored among his guests and fans in what would be his final public appearance, three months before his death. Walter Mercado died in San Juan, Puerto Rico on November 2, 2019.

The film ends with a dedication to the filmmakers' grandmothers and all grandmothers in the world.

  • Walter Mercado, astrologist
  • Lin-Manuel Miranda, actor and playwright
  • Eugenio Derbez, actor
  • Willy Acosta, Walter's longtime assistant
  • Raúl De Molina, host of El Gordo y La Flaca
  • Nydia Caro, singer
  • Ivonne Benet Mercado, Walter's niece
  • Betty Benet Mercado, Walter's niece
  • Dannette Benet Mercado, Walter's niece
  • Aida "Bibi" Benet Mercado, Walter's niece
  • Carmen Mercado, Walter's niece
  • Charito Mercado, Walter's niece
  • Guillermo "Bill" Bakula, Walter's former manager
  • Tony Hernández, radio producer
  • María López Álvarez, creator of Primer Impacto
  • Mireya Lucio, witch
  • Karlo Karlo, LGBTQ activist
  • Mauricio Zeilic, television host and Walter's colleague
  • Jody Vialy, Walter's former publicist
  • Carlos Velásquez, Walter's former attorney
  • Wilma Torres, Walter's secretary
  • Luis A. Miranda, Jr., Lin-Manuel Miranda's father
  • Curly Velásquez, actor and influencer
  • María Gladys García, Curly's grandmother
  • Matt Kuscher, owner of Stephen's Deli
  • Bobby Gilardi, bartender of Ariete
  • Jesse Mercado, Walter’s nephew-in-law
  • Jorge Ramos, journalist
  • Runo, Walter's dog

Appearances via archival interviews

Reception

Mucho Mucho Amor: The Legend of Walter Mercado premiered at the 2020 Sundance Film Festival,[2][3] and was released on July 8, 2020, on Netflix.[4] The film holds a 100% approval rating on Rotten Tomatoes, based on 53 reviews with an average rating of 7.93/10. The website's critics consensus reads: "An absorbing and affectionate tribute to a unique individual, Mucho Mucho Amor should prove fascinating for Walter Mercado fans as well as first-timers."[5]

Accolades

Year Award Category Result Ref.
2020 NALIP Latino Media Fest Best Latinx Film Won [6][7]
2021 32nd GLAAD Media Awards GLAAD Media Award for Outstanding Documentary Pending [8]

The film qualified for the Academy of Motion Picture Arts and Sciences' list of eligibile documentaries for an Academy Award nomination for Best Documentary Feature.[9]

Official selection of:

References

  1. "'Mucho Mucho Amor' lifts spirits with inspiring story of Walter Mercado". Chicago Sun Times. Retrieved 2020-07-08.
  2. "Mucho Mucho Amor". Sundance Festival. Retrieved July 12, 2020.
  3. "'Mucho Mucho Amor' Review: The Life of Walter Mercado, Mystic". The New York Times. Retrieved 2020-07-08.
  4. Villafañe, Veronica (July 7, 2020). "What Happened To Walter Mercado? Netflix Doc 'Mucho, Mucho Amor" Reveals Story Behind Star Astrologer". Forbes. Retrieved July 12, 2020.
  5. "Mucho Mucho Amor (2020)". Rotten Tomatoes. Fandango Media. Retrieved July 27, 2020.
  6. "2020 Latino Media Fest winners". 2020 Latino Media Fest. Retrieved 2021-02-03.
  7. Malkin, Marc (2020-10-16). "'Pose' and 'Mucho Mucho Amor' Win Top Prizes at the Latino Media Fest Awards (EXCLUSIVE)". Variety. Retrieved 2021-02-02.
  8. Lambe, Stacey. "GLAAD Media Awards: 'Happiest Season,' 'RuPaul's Drag Race' Among the 2021 Nominees". Entertainment Tonight. Retrieved 2021-02-03.
  9. Hipes, Patrick; Carey, Matthew (2021-01-28). "Oscars: Documentary Feature Entries Shatter Record; Animated Feature, International Films In Running Confirmed". Deadline. Retrieved 2021-02-02.
  10. "Screenings". www.muchomuchoamor.com. Retrieved 2021-02-02.
  11. "Mucho Mucho Amor". frameline.org. Retrieved 2021-02-02.
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