MullenLowe Profero

MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by Interpublic Group (IPG).[1]

MullenLowe Profero
IndustryDigital Marketing
Founded25 March 1998 (1998-03-25)
HeadquartersUnited Kingdom
Key people
Wayne Arnold - Co-Founder & Global CEO
Dale Gall – CEO EMEA
Aaron Reitkopf – CEO The Americas
Vincent Digonnet - CEO APAC
ServicesDigital Advertising
Number of employees
650+
Websitewww.mullenloweprofero.com

History

Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold.[2] During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.[3] Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia.

In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising,[4] a move that led to further development of the company and the opening of additional regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China.

In July 2012, Profero’s acquired New York City-based Hispanic agency Vox Collective, its second expansion in America, seen as a move to increase the Profero Group's influence across Latin American markets.[5]

On 21 January 2014, Profero was acquired by Lowe & Partners, and began operating globally as MullenLowe Profero.[2]

On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO.[6]

On June 2020, after Vincent Digonnet's retirement, MullenLowe Group APAC appointed previous MullenLowe Group Southeast Asia CEO, Paul Soon, as well as MullenLowe Profero in Tokyo CEO, James Hollow.[7][8][9]

References
  1. "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". campaignbrief.com. 25 January 2016. Retrieved 21 December 2018.
  2. "IPG's Lowe Acquires Global Digital Agency Profero". adage.com. 21 January 2014. Retrieved 21 December 2018.
  3. http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html%7COctober 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital
  4. IPA elects new members - 7 March 2000
  5. Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age
  6. "MullenLowe appoints Razorfish's Vincent Digonnet as APAC CEO - Mumbrella Asia". Mumbrella Asia. 7 March 2017. Retrieved 27 October 2017.
  7. "MullenLowe Group does away with regional lead role; Digonnet to retire | Advertising". Campaign Asia. Retrieved 6 July 2020.
  8. "MullenLowe Group APAC Taps Paul Soon & James Hollow Lead the Region". Branding in Asia Magazine. 10 June 2020. Retrieved 6 July 2020.
  9. "Paul Soon and James Hollow to lead MullenLowe Group APAC ops". marketing-interactive.com. Retrieved 6 July 2020.
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