National Educational Television

"Flame" Logo 1963–1967

The network was founded as the Educational Television and Radio Center (ETRC) in November 1952 by a grant from the Ford Foundation's Fund for Adult Education (FAE). It was originally a limited service for exchanging and distributing educational television programs produced by local television stations to other stations; it did not produce any material by itself.[2]

In the spring of 1954, ETRC moved its operations to Ann Arbor, Michigan, and on May 16 of that year, it began operating as a "network". It put together a weekly five-hour package of television programs, distributing them primarily on kinescope film to the affiliated stations by mail.[3] By 1956, ETRC had 22 affiliated stations, expected to grow to 26 by March 1957.[4] The programming was noted for treating subjects in depth, including hour-long interviews with people of literary and historical importance. The programming was also noted for being dry and academic, with little consideration given to entertainment value, a marked contrast to commercial television. Many of the shows were designed as adult education, and ETRC was nicknamed the "University of the Air"[5] (or, less kindly, "The Bicycle Network", both for its low budget and for the way NET supposedly sent programs to its affiliates, by distributing its program films and videotapes via non-electronic means such as by mail, termed in the television industry as "bicycling").

The center's headquarters moved from Ann Arbor to New York City in 1958, and the organization became known as the National Educational Television and Radio Center (NETRC).[2] The center became more aggressive at this time, aiming to ascend to the role of the U.S.' fourth television network. Among its efforts, the network began importing programs from the BBC into the United States, starting with An Age of Kings in 1961.[6] It increased its programming output to ten hours a week.[2] Most NETRC network programs were produced by the affiliate stations because the NETRC had no production staff or facilities of its own. NETRC also contracted programs from independent producers and acquired foreign material from countries like Canada, the United Kingdom, Australia, Yugoslavia, the USSR, France, Italy and West Germany.[7]

Starting from 1962, the federal government took over the FAE's grants-in-aid program through the Education Television Facilities Act.[8]

External video
Prospects of Mankind with Eleanor Roosevelt; What Status For Women?, 59:07, 1962. Eleanor Roosevelt, chair of the Presidential Commission on the Status of Women, interviews President John F. Kennedy, Secretary of Labor Arthur Goldberg and others, Open Vault from WGBH[9]

In November 1963 NETRC changed its name to National Educational Television, and spun off its radio assets. Under the centerpiece program NET Journal, which began airing in fall of 1966, NET began to air controversial, hard-hitting documentaries that explored numerous social issues of the day such as poverty and racism. While praised by critics, some affiliates, especially those in politically and culturally conservative markets, objected to the perceived liberal slant of the programming.[10] Another NET produced program begun in 1967, Public Broadcast Laboratory, produced similar complaints.

In 1966, NET's position as a combined network and production center came into question when President Lyndon Johnson arranged for the Carnegie Foundation to conduct a study on future of educational television. The Carnegie Commission released its report in 1967, recommending educational television be transformed to "public television". The new organization would be controlled by the nonprofit Corporation for Public Broadcasting (a corporation established by the federal government) and receive funding from the government and other sources. Under this plan, funds were to be distributed to individual stations and to independent production centers – which is what NET would be reduced to under this plan. The Ford Foundation, interested Educational Television Stations, and President Johnson supported the recommendations of the Carnegie Commission in the Public Broadcasting Act, which was signed into law on November 7, 1967.[11]

Replacement by PBS

One of NET's last identifiers calling it "National Educational Television", from 1968. In later years, NET began calling itself "the public television network" and stopped using the wordmarkings seen here.

The Public Broadcasting Service (PBS) began as an entity in November 1969, with NET continuing to produce several programs and to be the name of the network. NET's production of NET Journal and Public Broadcast Laboratory continued to be liabilities amidst accusations of partisanship funded by the government. Eventually, Ford and the CPB decided to shut NET down. In early 1970, both threatened to cut NET's funding unless NET merged its operations with New York City-area affiliate WNDT. NET agreed to do so.

WNDT's call sign was changed to WNET on October 1, 1970 as the station and NET's merger was completed.[12] On October 5, PBS began network broadcasting. NET ceased to operate as a network from that point, although some NET-branded programming, such as NET Journal and NET Playhouse remained part of the PBS schedule (now produced by WNET) until the brand was retired. Some of the programs that began their runs on NET, such as Washington Week and Sesame Street, continue to air on PBS today.

• PBS idents (includes IDs for NET)
• Public Broadcast Laboratory
• List of United States television networks

• National Education Television Center on The Museum of Broadcast Communications
• Carolyn N. Brooks (November 29, 2007). "National Educational Television Center (NET)". Museum of Broadcast Communications. Retrieved December 30, 2008.
• Frederick M. Remley papers and Nazaret Cherkezian papers, at the University of Maryland libraries. Remley worked on the Video Tape Engineering Committee focusing on standards for video tape recordings, and Cherkezian served as executive producer for NET's News in Perspective, a co-production with The New York Times, from 1963 to 1970.
• Co-founder C. Scott Fletcher papers can be found at the University of Maryland Libraries.