NetEase Music

Netease Cloud Music (simplified Chinese: 网易云音乐; traditional Chinese: 網易雲音樂; pinyin: Wǎng Yì Yún Yīn Yuè) is a freemium music streaming service developed and owned by NetEase, Inc. The streaming service was launched to the public on the 23 April 2013. As of April 2017, the platform has 300 million users,[1] and a music database consisting of more than over 10 million songs.[2] In April 2017 it received its series A financing of 750 million CNY (US$107 million), and was valued at eight billion CNY(US$1.14 billion), making it a Unicorn Company.[3] It is known to be one of the big three competitors in the Chinese music streaming business competing with Tencent's QQ Music and Alibaba's Xiami music service.

Business service

Netease Cloud Music operates under a freemium business model in which basic services are free whilst some enhanced features are available on a subscription basis. Similar to QQ Music, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website. Artists that have used this method include Taylor Swift[4] and Ariana Grande.[5] With these purchases, a user can listen and download their purchased songs without restriction, regardless of subscription status.

NetEase Depression Cloud

NetEase Cloud Music, China’s leading music streaming service with over 800 million users, is home to “NetEase Depression Cloud,”[6] which refers to sentimental stories posted for likes in the comments section of songs. On 3 August 2020, NetEase Cloud Music officially launched a campaign to “cure comments” of feigned depression and provide emotional support to users who are genuinely struggling with mental health issues.

The phenomenon sparked a new meme dubbed “NetEmo”,[7] which took off after some users poked fun at depressed people. “It's midnight, NetEmo mode activated,” read one meme featuring a clock and tears streaming down a face.

Accounts and subscription

Netease Cloud Music currently offers three subscription types. Subscriptions are only purchasable by a mobile device, with iPhone payments processed via Apple's App Store.

Stable releases
Source:[8]
Platform Version
Windows (PC/UWP) 2.5.3/1.2.3
macOS 2.1.2
iPhone 5.7.4
iPad 1.6.2
Windows Phone 1.5.0
Android 5.8.0
Linux (Ubuntu/Deepin) 1.1.0

References
  1. Music, NetEase Cloud. "NetEase Cloud Music Completes A Round Financing of RMB 750 Million, Sending It into the "Unicorn Club" with an Estimated Value of RMB 8 Billion". www.prnewswire.com. Retrieved 2017-04-18.
  2. Music, Netease Cloud. "Chinese Online Music Platform Netease Cloud Music: The Chinese Version of Facebook in the Music Sector". www.prnewswire.com. Retrieved 2017-04-18.
  3. Asset, The. "NetEase Cloud Music becomes unicorn after series A financing | The Asset". www.theasset.com. Retrieved 2017-04-18.
  4. "网易云音乐". music.163.com. Retrieved 2018-05-10.
  5. "网易云音乐". music.163.com. Retrieved 2018-05-10.
  6. "Trending in China: Can Music Streamers Help Users' Depression? - Caixin Global". www.caixinglobal.com. Retrieved 2020-09-02.
  7. "NetEase's music app steps up moderation of comments targeting depression". South China Morning Post. 2020-08-05. Retrieved 2020-09-02.
  8. "下载网易云音乐iPhone、iPad、Mac、Android、WP、PC版客户端" [Download NetEase Cloud Music clients for iPhone, iPad, Mac, Android, WP, and PC]. music.163.com (in Chinese). Retrieved 2018-05-13.


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