Nezha Alaoui

Nezha Alaoui is a Moroccan born entrepreneur and founder of the Mayshad brand. She is also the founder of the Mayshad Foundation, a non-profit organization for youth and women's development.

Nezha Alaoui
Born1982 (age 38–39)
Rabat, Morocco
NationalityMoroccan
EducationBachelor Degree, Business
OccupationEntrepreneur
Known forMayshad brand, Mayshad Foundation, Mayshad Group

Early life and education

Alaoui was born in Rabat in 1982. She studied at the French High School in Rabat and continued studies in Tangier at an American school.[1] She later studied hospitality management in Spain where she did a six-month internship that led her to Paris, Milan and London. She received a bachelor's degree in business in London and later studied photography in New York City.[2]

As a conscious entrepreneur, Alaoui invests annually in executive education at Harvard Business School to develop her professional acumen and leadership skills.

Career

Alaoui began her career as a photographer, commissioned by the United Nations.[3] She won a contract with the World Food Programme to report on UN humanitarian missions throughout the world.[2] In addition to publishing her best photos, she amassed a following on Instagram for her work.[3] Her photos were also displayed at the UN headquarters in Geneva, Vienna, and New York.[2]

Alaoui is the founder of Mayshad, a luxury handbag brand that is known for its social responsibility. The name Mayshad is from the first syllables of her daughters' names.[4] She founded the company in 2011 and opened a boutique in Paris in 2014.[3]

Alaoui has funded and supported programs for education and empowerment of women through the creation of the Mayshad Foundation. The foundation is US-based but operates in Africa.[5] Its work is primarily in line with the Sustainable Development Goals adopted by the United Nations in 2015, which focus on vulnerable women and youth.[6] The foundation has set up co-ops throughout Africa where it assists with training women to become entrepreneurs.[7]

Alaoui runs Mayshad CHOICE, a New York based agency working closely with brands, corporations and institutions to implement diversity and inclusion initiatives campaigns. CHOICE counts a network of 10,000 women executives and founders and an overall retention of 1.4 million individuals and brands.

Publications
  • Maroc saharien, terre d'inspiration (2013) ISBN 9789954353141
  • Emmanuel Dierckx de Casterlé Femmes du Maroc Saharien (2015) ISBN 9789954353141 - illustrations
  • Alaoui, Nezha (2019). "Mayshad Group: Connecting Technology with Humanity for the Next Evolution in Social Media". PRWeb.
  • In 2018, she wrote and published "Be a leader", a book on the 12 fundamental values of leadership.

References
  1. "La magie du désert marocain en images". Le Matin (in French). 11 December 2013.
  2. Alaoui, Khadija. "Nezha Alaoui, la créatrice aux mille talents". Femmes Du Maroc (in French).
  3. Moulinet, Magali (15 February 2017). "Mayshad Paris : la nouvelle approche du luxe par Nezha Alaoui". L'Obs (in French).
  4. Mansour, Lara (21 November 2017). "A&E Interviews: Nezha Alaoui, Founder Of Mayshad Paris". A&E.
  5. "Province de Guelmim : la Fondation Mayshad de Nezha Alaoui vient en aide à une coopérative de femmes". Femmes Du Maroc (in French).
  6. "How The Mayshad Foundation Is Advocating For Women Around The World". Cheddar. 12 February 2018.
  7. "Guelmim: la Fondation Mayshad vient en aide aux coopératives". Le Site Info (in French). 21 October 2017.

Further reading
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