Nobby's

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1] Nobby's products are typically sold in supermarkets as well as pubs. Their pack reports that they are "packed in Australia with less than 10% Australian ingredients".

For the locality in Queensland, Australia, see Nobby, Queensland.

Marketing

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[2]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[3] British advertising featured musician Noddy Holder, of band Slade, frustrated that pub-goers misheard the brand name for himself.[4] The advert was only shown after the 9pm watershed – the "adult" part of the programming day – due to its risque humour.[5]

In 2016, advertisers Lash Creative were hired by PepsiCo Australia to improve the social media presence of Nobby's.[6]

Incidents

In 2011, a man in Townsville, Queensland was arrested for stealing a $3.95 bag of Nobby's Nuts by hiding them in his pants. Police spent over $1,000 attempting to track down the perpetrator.[7]

See also

References
  1. Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. Wiley. p. 35. ISBN 978-0-470-06093-3.
  2. "Nobby's Nuts". National Film and Sound Archive. Retrieved 18 December 2017.
  3. "About us". Nobby's Nuts UK. Facebook. Retrieved 18 December 2017.
  4. Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Retrieved 18 December 2017.
  5. "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Retrieved 18 December 2017.
  6. "Lash Creative appointed as PepsiCo's 2016 Agency". Bandt. Retrieved 18 December 2017.
  7. "$1000s spent to crack a nut case". news.com. 7 September 2012. Retrieved 18 December 2017.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.