Ruffles

Ruffles is a brand of ruffled (crinkle-cut) potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in or around 1948.[1] and later merged with H.W. Lay & Co. in 1961.[2]

Ruffles
Reduced Fat Ruffles packaging, 2011
Product typeChips
OwnerPepsiCo (via Frito-Lay)
CountryUnited States
Introduced1948 (1948)
MarketsWorldwide
Previous ownersBernhardt Stahmer
TaglineRRRuffles have Ridges.
WebsiteRuffles' Website
Ketchup flavored Ruffles

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds.

In Indonesia, it is marketed under the Chitato brand.


See also

References

  1. "Frito-Lay, Inc. v. Bachman Co". Justia. Retrieved 2017-09-24.
  2. "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22.
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