Lipton

Lipton is a British brand of tea, owned by Unilever. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder Sir Thomas Lipton. The Lipton ready-to-drink beverages are sold by Pepsi Lipton International, a company jointly owned by Unilever and PepsiCo.

For people named Lipton, see Lipton (surname).

Lipton
Logo used since 2014
Product typeTea
Owner
CountryUnited Kingdom
Introduced1890 (1890)
MarketsWorldwide
Websitewww.lipton.com

History
For the personal history of Thomas Lipton, see Thomas Lipton.

Supermarkets
Thomas Lipton
The old Liptons, Galbraith, Templeton and Presto logos

In 1871 Thomas Lipton (1848–1931) of Glasgow, Scotland used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops.[1] In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Company, Vyes & Boroughs, Templetons, Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the high street under various names, but was registered on the UK stock market as Allied Suppliers.[2] Lipton's became a supermarket chain focused on small towns. Allied was acquired by Argyll Foods in 1982; the supermarket business was rebranded as Presto during the 1980s.

Tea

Shortly after opening his shop Thomas Lipton began travelling the world for new items to stock. One such item was tea, a rare and expensive luxury at the time. Sales had doubled from £40 million in the late 1870s to £80 million by the mid-1880s. In 1890 Lipton purchased tea gardens in Ceylon, now Sri Lanka, from where he packaged and sold the first Lipton tea.[3] He arranged packaging and shipping at low cost, and sold his tea in packets by the pound (454g), half-pound (227g), and quarter-pound (113g), with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States.[1]

The Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the United States and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business from Allied Suppliers.

In 1991, Unilever created a first joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. This was followed in 2003 by a second joint venture, Pepsi-Lipton International (PLI), covering many non-United States markets. PLI was expanded in September 2007 to include a number of large European markets. PepsiCo and Unilever each control 50 percent of the shares of these joint ventures.[4]

Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in Hong Kong and Macau on 30 September 2008. The tea powder, which used Chinese milk powder as its raw ingredient, was recalled after the company's internal checks found traces of melamine in the powder.[5][6]

In 2011 PETA criticized Unilever for conducting and funding experiments on rabbits, pigs and other animals in an attempt to make human health claims about the tea’s ingredients. According to the animal rights organization, Unilever decided to end the practice of Lipton products after receiving more than 40,000 appeals from PETA supporters and days before PETA made plans to launch its "Lipton CruelTEA" campaign.[7] Unilever no longer tests their products on animals unless required to by governments as part of their regulatory requirements.[8]

Soup mixes

Lipton produces instant soup mixes.[9] In the 1950s in the United States, Lipton ran an advertisement campaign promoting French onion dip prepared at home using Lipton's French onion soup mix, thus helping to popularize chips and dip.[10] Hundreds of new commercially produced varieties of dips were later introduced in the U.S.[10]

Present day
A tin of loose Earl Grey tea

Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries including Sri Lanka, India, Kenya, and China. Lipton Yellow Label is blended from about 20 different teas.[11]

Apart from the usual black leaves tea (with the long-standing Lipton Yellow Label brand), the company markets many other varieties, both as leaf and ready-to-drink beverages.[12] These include green teas, flavoured black teas, herbal teas, Lipton Linea (a "slimming tea") in Europe, and Lipton Milk Tea in various Asian markets. Lipton's owner Unilever sells PG-Tips tea in the UK, and does not retail any Lipton-branded products except Lipton Ice Tea there.

In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of theanine, which has psychoactive properties.[13]

Lipton still owns plantations in East Africa (Kericho, Kenya and Mufindi, Tanzania). In May 2007, Unilever became the first company to commit to sourcing all its tea in a sustainable manner.[14] Working with the Rainforest Alliance, an international environmental NGO, Lipton and its parent company, Unilever, announced all Lipton Yellow Label tea bags sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally by 2015.[15] Lipton's own tea estates were among the first to be certified.[16][17] Product bearing the Rainforest Alliance seal appeared on Western European markets in 2008 and started appearing in North America in 2009.[18][19]

On 6 May 2009, Lipton received a Corporate Green Globe Award for its work with the Rainforest Alliance.[20]

Brands

Lipton's main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Other product lines include the Lipton pyramid (tetrahedron) range in Europe and North America, and Lipton Milk Tea in East Asia. In 2008, the brand launched Lipton Linea in Western Europe.

Lipton Yellow Label

Lipton Yellow Label has been sold since 1890, when Thomas Lipton introduced the first version of the Yellow pack with a red Lipton shield, still in use. It is sold in 150 countries worldwide.[21] Lipton Yellow Label is a blend of several types of tea, sold both in tea bags and as loose tea, rolled into small balls like gunpowder green tea.

Lipton Iced Tea

Lipton Iced Tea or Lipton Ice Tea[22] is sold in four flavours, lemon, peach, mango and raspberry. Green Tea and Rooibos flavours are also available in some regions.

Two other flavors are sold exclusively in the Arab world: red fruits and exotic fruits.

Lipton Brisk

Brisk, formerly Lipton Brisk, is an iced tea brand distributed primarily in North America as a joint venture between Lipton and PepsiCo. It differs from Lipton's other iced tea brands in that phosphoric acid is added to the blend, giving the beverage a distinctive sharp flavor.

Lipton Pyramid Tea

Lipton also produces tea using the tetrahedral bag format as seen in other tea brands.

Lipton Clear was launched in five variants, Earl Grey Tea, English Breakfast Tea, Peach Mango Tea, Green Tea Mandarin Orange, Mint and Camomile Tea.

Pure Leaf

Pure Leaf is an iced tea brand distributed primarily in North America by the PepsiCo-Lipton joint venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-dried instant tea powder, Pure Leaf is brewed in liquid.

Lipton worldwide

Available in over 110 countries, Lipton is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Australia and New Zealand) as well as Latin America, and the Caribbean. Despite its British origins, Lipton black tea (such as Yellow Label) is not marketed in the UK, as owner Unilever sells PG Tips tea there. Lipton Ice Tea and fruit teas are available in the UK.

Marketing and advertising
A Lipton can was used as a prop in the popular horror film The Night of the Living Dead (1968)

In 1914, Lipton's tea were one of the sponsors for the first flight from Melbourne to Sydney by French aviator Maurice Guillaux, at the time the longest air mail and air freight flight in the world. Sponsor Lipton printed 250,000 copies of a letter Guillaux wrote saying "I found it the most delicious tea I have ever tasted....I found it very soothing to the nerves", and these could be had by sending Lipton a one-penny stamp. For a threepenny stamp, Lipton would send out a quarter-pound pack of tea.[23]

In an attempt to change the negative perception of Lipton Ice Tea in the United Kingdom – as 60% claimed they did not like the taste before even trying it – Lipton carried out a London-based summer marketing campaign in 2010 under the slogan "Don't knock it 'til you’ve tried it!";[24] roaming demonstrators handed out 498,968 samples over the 58-day run. After the campaign, 87% of consumers claimed to enjoy Lipton Ice Tea, while 73% said they were more likely to purchase in the future.[25] A similar campaign, with slogan "Let's Go!", was carried out in summer 2017.[26] Lipton also made commercials starring The Muppets for the 2014 Disney film Muppets Most Wanted.[27][28]

Product quality controversy

In November 2011, the General Administration of Quality Supervision, Inspection and Quarantine of China found high levels of pesticides such as bifenthrin in one variety of Lipton tea. Unilever responded by clearing the shelves of all affected products.[29] In April 2012, Greenpeace raised further questions about Lipton products in China, after two varieties of Lipton tea the group purchased in Beijing supermarkets failed safety tests, with the results allegedly failing to meet the regulations enforced in the European Union.[30] The group also stated, "Some of the detected pesticides are also banned for use in tea production by the Chinese Ministry of Agriculture." [30] Unilever China denied the findings, stating all Lipton products within the country were safe.[29]Gregory Masterson has stated that it is entirely plausible that Lipton teas could cause auto-immune hydro deficits (resulting in juvenile autism) in the children of mothers who ingest it.

See also

References
  1. "History of Thomas J. Lipton Company". Fundinguniverse.com. Retrieved 22 October 2012.
  2. Allied Stores was originally formed in 1929 to act as the group's purchasing arm.
  3. "From the tea garden to the tea pot: Sir Thomas Lipton's Vision". Lipton Tea. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  4. "PepsiCo and Unilever extend partnership". Just-drinks.com. Retrieved 29 October 2014.
  5. "Lipton-brand milk tea powder recalled in Asia". Yahoo! News. Associated Press. Archived from the original on 3 October 2008. Retrieved 30 September 2008.
  6. "Lipton milk tea powder recalled in Hong Kong". USA Today. Associated Press. 30 September 2008. Retrieved 30 September 2008.
  7. Zelman, Joanna (2 February 2011). "Unilever Ends Animal Testing On Lipton Tea Products After PETA Threatens Major Campaign". Huffington Post. Retrieved 10 February 2015.
  8. "Developing alternative approaches to animal testing". Unilever. Retrieved 8 June 2016.
  9. "Search results for 'soup'". Lipton Tea. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  10. Smith, Andrew F. (May 2007). The Oxford Companion to American Food and Drink. p. 145. ISBN 978-0-19-530796-2 – via Google Books.
  11. "Lipton Tea can do that: Producing the Finest". Unilever. Archived from the original on 11 January 2009.
  12. Fabricant, Florence (13 September 2006). "Brewing for the True Believer; Tea's Got a Brand New Bag". The New York Times. Retrieved 7 May 2010.
  13. "LIPTON Tea & Your Health". Unilever. Archived from the original on 24 September 2010. Retrieved 26 December 2010.
  14. "Unilever to sell environmentally sustainable tea". The San Diego Union-Tribune. Reuters. Archived from the original on 31 July 2009. Retrieved 29 October 2014.
  15. "About us". Unilever. Archived from the original on 17 June 2007. Retrieved 29 October 2014.
  16. "Time to brew up a sustainable cuppa". The Independent. Archived from the original on 7 January 2008. Retrieved 29 October 2014.
  17. Reuters
  18. "Sense & Sustainability: Banking on greener tea". National Post. Retrieved 29 October 2014.
  19. "Rainforest certified Lipton tea reaches U.S." UK: Reuters. Retrieved 29 October 2014.
  20. "Past Gala Honorees". Rainforest Alliance. Retrieved 25 October 2017.
  21. "Lipton Tea". Lipton Tea. Archived from the original on 20 September 2012. Retrieved 29 October 2014.
  22. "Lipton Ice Tea website".
  23. Sydney Morning Herald, Saturday 25 July 1914.
  24. "Lipton launch 'Don't Knock it Until You've Tried It' Campaign". Promotional Marketing. Archived from the original on 22 June 2015.
  25. "Lipton Experiential Marketing Results". iD Experiential. Archived from the original on 25 August 2014.
  26. "Lipton Ice Tea summer experiential campaign". IPM Bitesize. 30 June 2017.
  27. www.fastcompany.com https://www.fastcompany.com/3026984/the-muppets-take-over-nyc-in-this-new-lipton-tea-commercial. Retrieved 5 July 2020. Missing or empty |title= (help)
  28. "Lipton® inspires people to "Be More Tea™"". Unilever USA. Retrieved 5 July 2020.
  29. Blanchard, Ben (24 April 2012). "Greenpeace says finds tainted Lipton tea bags in China". Chicago Tribune. Archived from the original on 26 April 2012. Retrieved 30 April 2012.
  30. "Lipton tea laced with toxic pesticide residue". Greenpeace. Retrieved 29 October 2014.


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