Now That's What I Call Music!

The most successful volume to date is 1999's Now That's What I Call Music! 44, which sold 2.3 million copies and remains the biggest-selling various artists compilation album in the UK.[11] 2008's Now That's What I Call Music! 70 sold 383,002 units in the first week of sales, the biggest ever first week sale of any Now album.[12]

As of 2019, the most featured artist was Robbie Williams with 30 singles, followed by Calvin Harris with 29, David Guetta with 28, Rihanna with 27, Kylie Minogue with 25, Katy Perry with 22 and Girls Aloud with 21. This does not include any uncredited appearances in groups or on charity records.[13]

Although starting out on only vinyl records and cassette tapes, the formats on which the albums have been released have changed over the years:

• Unabridged (double CD) full versions of Now were first available starting with Now That's What I Call Music 10 in 1987, although a version of Now 4 was released on CD featuring songs that had appeared on the vinyl and cassette configurations of Nows 2, 3 and 4. Now That's What I Call Music 8 (17 tracks) and Now That's What I Call Music 9 (16 tracks) were released as single disc CDs in 1986 and 1987, respectively. A "Special Collectors Edition" of Now 1 was released on CD in 2009 as a digipak, 2015 and again in 2018 as a jewel case album.[14]
• Vinyl editions ended in 1996 with Now That's What I Call Music! 35.[15]
• MiniDiscs started with Now That's What I Call Music! 43 in 1999 and ended with Now That's What I Call Music! 48 in 2001.[16]
• The first Now album to be released as a digital download was Now That's What I Call Music! 62 in 2005 across online music stores.
• Cassette tapes ceased in 2006 with the final cassette being Now That's What I Call Music! 64.[17]
• VHS tapes were released as companions to all the Now! albums from the first volume through Now That's What I Call Music! 20, except for Now! That's What I Call Music 19. They contained music videos, some of which were for tracks featured on the accompanying album and others for tracks which were not. Some of the earlier volumes were also released on Betamax and for some volumes laserdiscs were also released.

In addition to the main Now That's What I Call Music series, there have been a number of spin-off compilations in the UK using the name, including:

• Now Dance – a series in its own right, these compilations originally consisted of 12" mixes of current hits. They now focus on 7" mixes of recent dance hits, and a Very Best of Now Dance compilation has been released.
• At least two different series of year-by-year "retrospective" compilations, covering 1983 to 1995 and 1980 to 1999, respectively (the latter known as Now! - The Millennium Editions).
• At least five "best-of" compilations including selected songs from the entire Now! series. Now Decades, Now Years, Now 25 Years, Now 30 Years, and Now That’s What I Call Now! (100 Hits From 100 Nows) are these five albums, but there have been other albums, like Now No. 1's, which also cover the entire Now! series.
• At least one tie-up with Smash Hits magazine in 1987, called Now Smash Hits.[18] (Smash Hits later went on to release their own compilations).
• Christmas releases, including some classic Christmas favourites.
• Sometimes considered a spin-off, video releases, including video cassette editions of many early Now! compilations, and (more recently) yearly DVD video releases.
• Other releases include Now Karaoke and the interactive DVD Now That's What I Call A Music Quiz.
• A series of compilation video games (for the Commodore 64, among other home computers) were released in the mid-1980s by Virgin Games with the name Now Games.
• A Wii game was released on 25 November 2011 named Now That's What I Call Music! - Dance and Sing. It features tracks by recent artists, including Alexandra Burke, Jessie J, Lady Gaga, Rihanna, Tinie Tempah, Calvin Harris and Plan B. It features a Dance Mode, Sing Mode and Career Mode.[19]

The record labels which make up the UK series have changed over the years but have always been controlled by EMI and Virgin Records, although Virgin Records' logo was last featured on Now! 74.

• Virgin Records were a label from Now 1 to Now 74. Until Now That's What I Call Music! 61, they used just the "Virgin" logo. From that volume onwards, the "Virgin Records" logo was used.
• EMI were a label on all volumes. Until Now 75, the logo they used was simply the "EMI" logo. From that volume onwards, "EMI TV"'s logo was used instead.
• PolyGram were a label from Now That's What I Call Music 8 to Now That's What I Call Music! 42.
• Universal Music were a label from Now That's What I Call Music! 43 onwards as a result of acquiring the Polygram label.
• Box Music Ltd. were involved between 1984 and 2012, but it was Now That's What I Call Music! 26 onwards that their logo was used on the packaging.
• Also, the "Music from EMI" logo was used Now That's What I Call Music! 62 until Now 85 when they used the Sony label instead, until Now 90 when they stopped using labels.
• Sony BMG's logo was also used on the special edition of the album, Now! No.1s
• Due to Universal's purchasing of EMI in 2012, EMI will no longer have their share on the Now albums. Those rights were transferred to Sony Music Entertainment.[20]
• Now That's What I Call Disney was released under the Walt Disney Records label.

Volume one was released in 1984 (a year after the original UK series launched). Now 50, released in November 2008, was issued as a double CD in commemoration of 25 years of Now! albums in South Africa, and double compact discs are every 3 albums, the most recent Now Album to include a double disc was Now 82. As of 2 September 2005, there has also been a Now DVD series.

This edition was released in Indonesia, Malaysia, Singapore, Taiwan, Hong Kong, Thailand etc. The first Asian Now That's What I Call Music! was released in 1995.

The series is often called Now Asia since Now 1 and Now 2 are from EMI Hong Kong, Now 3 and Now 4 are from EMI Malaysia, Now 7 is from EMI Taiwan and Now 5, Now 6 and Now 8 are from EMI Asia. The Indonesian versions of the albums are slightly different from the Asian ones.

EMI Asia has also released Now Dance (2000), Now The Essential Collection (2003), Now + volume 1 (2004) and Now + volume 2 (2005).

EMI Indonesia has released Now Jazz (2007) and Now Arabia (2011).[21]

Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams.

Now has been seen in Israel, starting in 1999. The first three albums are double discs. Now 4 was the first single disc and the rest in the series are also single disc.

Now started in South Korea on 22 March 2015. The first three albums were double discs, under the name Now That's What I Call K-Pop.

Now Hity is the Czech version of the Now That's What I Call Music! series. Originally branded under the main family name, it was changed to Now Hity later in the run. There have also been spin-offs like Now! 2006.

Now Music is a Danish record label set up especially to release Now That's What I Call Music! albums in Denmark. As well as the Now regular series as of November 2007 they are up to the nineteenth release. There have also been spin-offs including Now Big Hits, Now Christmas, Now Summer, Now Clubbing, Now Dance and Now Hip Hop.

Robbie Williams is the artist to be featured the most times in the regular Danish Now series, just as he also is in the UK Now! series. He has appeared ten times in the Danish series.

The first Finnish Now That's What I Call Music was released in 2003 where it replace the Absolute Hits series. The albums are released as double discs. There have also been spin-offs including Now That's What I Call Music Pop Hits and Now That's What I Call Dance Music.

In France the Now series is called Now! Hits Référence. There have been released Now! Hits Référence 1-7 and Now! Hits Référence 2005, 2006 and 2007.

In Greece the Now series is called Now: Αυτά Είναι Τα Hits Σήμερα! ("Now These Are the Hits Today!").[22] Now 1 was released in 2002 and Now 2010 was released in 2009. In 2015 (early summer), Now that's what i call music 2015 was released as a follow-up to the compilation series. There have also been released some Now Dance albums in Greece.

The Now series started in the Netherlands back in 1984 as Now This Is Music and a couple of spin-offs, such as Now Dance, a Christmas compilation (Now This Is Xmas) and several year-end compilations. The series ran from 1984 to 1989, ending with its 11th installment. The series was released on the EVA label, a joint venture of the Dutch branches of EMI, Sony and Ariola (later: BMG Ariola, a subsidiary of BMG/Warner Music Group). A second series under the same title started in 1997, but only two albums were released.

The Norwegian series of Now That's What I Call Music! is a joint venture by the Norwegian branches of Universal Music, Sony Music, EMI Music and Warner Music. Prior to 2009 they released two independent series called Absolute Music by EVA Records (EMI and Warner Music) and McMusic (Sony Music Entertainment AS and Universal Music Group AS).

The first issue of Now That's What I Call Music! in Norway was released in November 2009.

The Now series in Portugal is a joint-venture between the three major international publishers present in Portugal – EMI, Sony and Universal. In 2010, it was announced that total sales of the series, not counting the extra editions, topped one million copies in Portugal.[23] Through Volume 21 of the series, the multi-volume sets have included 414 national and international artists and a total of 787 different songs, ranking in an impressive four gold and 19 platinum records.

The first album released in Portugal was NOW 99 and released by EMI on 2 December 1999. From the Now 2 through Now 21, the compilation was always done on a rotation system among the three music companies. In addition to these volumes, the series includes six dance editions, a DVD and the tenth anniversary commemorative edition, NOW 10 ANOS, released by EMI in December 2009. On 26 April 2010, Now Mix 2010 was released, which includes dance versions of popular songs in a non-stop mix format..

The most recent editions, Now 32, was released in November 2017.

Now has also been seen in Spain under the name of Now Esto sí es música ("Now This Is Music"). The original series included six releases from 1984-1989. The compilation album is released as a double CD album. Later the series started over with Now Esto Es Música 1,[22] which included songs from artists like Juanes, Enrique Iglesias, George Michael, Sheryl Crow, Tiziano Ferro, Alex Ubago, Las Ketchup and U2. Now Esto Es Música 2003 has also been released.[24] But due to the lukewarm success, no more albums were released since 2004.

However, in late 2009, EMI Music released the album "Now Dance" in Spain, which contains all the biggest dance hits in Spain during 2009, including Lady Gaga, David Guetta featuring Kelly Rowland, The Black Eyed Peas and Katy Perry, among others.[25]

The first installment of the product line into Canada was released in 1988. The second installment of the product line was released in 1995. Beginning with the second installment of the series, repertoire was licensed from Universal, Warner and EMI. Songs from Sony and BMG was not included on any editions of the series in Canada. Since the second installment of the series, Universal, Warner and EMI have formed a joint venture together and generally take turns to release the series. From the years of 1996 to 2009 the series released an annual compilation usually in the late summer months. However, beginning with Now 15, there have been two editions each year which usually take place in early winter and late summer.

Now has also been seen in Mexico, with at least ten releases. The track listings on the Mexican albums are only slightly different from those of the Argentine ones.

The series of Now! albums began in 1998. The most recent album in the series, Now That's What I Call Music! 77, was released on January 29, 2021.

The Now! compilations’ have sold extremely well in the U.S. Each of the first 29 volumes has received at least a platinum certification, and 18 albums from the series have reached number one on the Billboard 200 albums chart, more than any individual recording artist except the Beatles.[26] However, recent releases have not sold as well, with Now! 34 selling only 88,000 copies in its first week, compared to the 621,000 copies Now! 7 sold in its debut week in July 2001.[27]

Of the years, various "special edition" Now! albums have been released, such as Now Esto Es Musica! Latino, Now That's What I Call Country, and Now That's What I Call Motown. Later editions have included bonus "What's Next" tracks by not-yet-fully-established artists at the expense of additional hit songs.[28] More recently, the Now brand has been introduced to streaming services such as Spotify.[29]

The Australian series is a single disc edition and began in 2002, as a replacement for the long-running 100% Hits brand. The series is a joint venture between EMI Music Australia and Warner Music Australia.

Now 01 appeared in July of that year, followed by Now 02 in time for Christmas 2002. 2003's Now 03 came with a bonus DVD; the first standalone DVD release (Now Vision 2004) appeared the following year. Now 08 was the last of this series however a second series took over this time with seasons instead of volumes for example Now Winter 2005, Now Spring 2005. Now Summer 2014 was the last in the second series, on the third series the season was dropped and instead the year and volume is used for example Now 2014 Vol.1 etc.

In 2006 the Now Summer 2007 was the first double disc edition in the Australian series. In 1994, four albums were released, all with the title Now That's What I Call Music - 100% then Dance, Ballad, Rap or Alternate.

Now That's What I Call Music! has released 62 albums since 1997, the latest one released November 2020. The series is compiled in co-ordination with New Zealand's top record companies. The series is one of the highest selling compilations in New Zealand music history (RIANZ) with multi-platinum album sales. Prior to this, there was an unrelated Now That's What I Call Music Series by Warner Bros. Records which only released three albums from 1992 to 1993.

Now has been seen in Argentina, with at least nine releases. The track listings on the Argentine Now albums are only slightly different from those of the Mexican ones.