On (song)

"On" (stylized in all caps) is a song recorded by South Korean boy band BTS. It was released on February 21, 2020, as the second single from the band's fourth Korean-language album Map of the Soul: 7,[1][2] A version featuring Australian singer Sia was also released and features on the digital and streaming version of the album.[3]

This article is about the BTS song. For the Bloc Party song, see A Weekend in the City. For other uses, see On (disambiguation).

"On"
Sia remix cover
Single by BTS / BTS feat. Sia
from the album Map of the Soul: 7 and Map of the Soul: 7 – The Journey
LanguageKorean
ReleasedFebruary 21, 2020 (2020-02-21)
Length4:06
LabelBig Hit
Songwriter(s)
Producer(s)Pdogg
BTS singles chronology
"Black Swan"
(2020)		 "On"
(2020)		 "Stay Gold"
(2020)
Sia singles chronology
"Original"
(2020)		 "On"
(2020)		 "Saved My Life"
(2020)
Kinetic Manifesto Film
"On" on YouTube
Music video
"On" on YouTube

Background and release

On January 7, 2020, BTS announced their fourth Korean-language studio album Map of the Soul: 7.[4] The following day, the group shared a "comeback" map revealing a schedule split into four phases, with two singles. The first of which, "Black Swan" was released on January 17, 2020.[5] Exactly a month later, the group released the album's tracklist, revealing "On" as the albums lead single and a remix of the song featuring Australian singer Sia. According to Big Hit, the group organized the collaboration.[2]"On" and the remix with Sia were made available for Music download and streaming in various locations on February 21, 2020, through Big Hit. The tracklist for BTS' fourth Japanese studio album Map of the Soul: 7 ~ The Journey ~, was published on May 8, and included a Japanese version of "On".[6] The track was made available digitally simultaneously with the album on July 14, 2020, through Big Hit, Def Jam and Virgin.[7]

Composition

"On" was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross and its producer Pdogg. The song is composed in the key of A minor in a tempo 106 beats per minute and runs for 4:06.[8][9][10]

Reception

Deb Aderinkomi (Clash) called "On" a "quintessential BTS song".[11]

Promotion

On February 19, it was announced that the band would release a 30-second video teaser of the lead single on TikTok, 12 hours ahead of the official release of the song on February 21.[12] The day after the song release, a Commentary Film was released showing the work UCLA Herb Alpert School of Music's Bruin Marching Band directors and team members had in the production of some of the songs in the album, and the essence of BTS' message.[13]

The band performed the song at the main concourse of Grand Central Station on The Tonight Show Starring Jimmy Fallon on February 24, 2020,[14] for what has been called "one of the most high-production episodes" of the show.[15] They also appeared in the Carpool Karaoke segment on The Late Late Show with James Corden.[16]

Commercial performance

In South Korea, the song debuted at number eleven on the Gaon Digital Chart on the eighth issued week (February 16–22), with less than two days of tracking.[17] The following week, it reached number one; BTS sixth track to do so.[18] The single spent six weeks in the chart's top ten and was the 22nd best-performing song of February, peaking at number four on the Gaon Monthly Chart in March 2020.[19][20] On Billboard's K-pop Hot 100 the song debuted at no. 41, jumping to number-one the following week, topping it for a total of three weeks.[21] In Malaysia, "On" debuted atop the RIM Charts, while the Sia remix peaked at no. five of the chart.[22]

In the United States, "On" debuted at no. four on Billboard Hot 100, becoming the highest-charting song by a Korean group in the country, selling 86,000 digital downloads in its release week.[23] It dropped to number 68 the following week and left the chart afterwards.[24]

Music videos

Kinetic Manifesto Film: Come Prima
The "Kinetic Manifesto Film: Come Prima" video was filmed at the Sepulveda Dam.

The first music video, dubbed "Kinetic Manifesto Film: Come Prima", was released on February 21, 2020, in conjunction with the release of the single and the album.[25] It shows BTS, World of Dance Season 2 champions The Lab, and the Blue Devils Drum and Bugle Corps performing the choreography near the Sepulveda Dam, adding a dance break that is now continuously used for promotion.[26]

It is the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video in this period of time; it gained 46.5 million views in this time frame.[27][28]

Music video

The second official music video was released on February 28, 2020 at 0:00 KST.[29] Within minutes of its release, the video became the biggest YouTube premiere of all time with 1.54 million concurrent viewers.[30][31] The video reached 10 million views in one hour, surpassing the record held by "Boy With Luv" as the fastest Korean video to achieve this.[32] The video includes references of various films and television shows, mainly The Maze Runner; other references include those to Bird Box, The Handmaid's Tale, The Lion King, Game of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah's Ark and Adam and Eve. The music video garnered 43.8 million views on its first day, surpassing Taylor Swift's "Look What You Made Me Do" as the seventh most-viewed video on YouTube in the first 24 hours.[33] After a number of fans on social media accused YouTube of removing millions of views from the video, presenting "a real-time tracker" as proof, the video-sharing platform responded via Twitter that the vanishing views are the result of verifying if those are real or bot-generated.[34] The music video became BTS' 17th to cross 200 million views, doing so on October 16, 2020.[35]

In the video, RM is shown in front of a ruined boat with many different animals surrounding him and the boat; Jin rescues an injured dove—which he later revives—from a war-torn battlefield; Suga stands in a middle of a cult; J-Hope is inside a forest filled with broken trees as Jungkook's dying body lies behind him; Jimin is near a boy with a drum; V takes a blindfold off a little girl; and Jungkook is seen running from a prison wearing thorned handcuffs. In front of V, a stone gateway opens to reveal a rock that resembles Pride Rock in The Lion King. Everyone except Jungkook arrives at the gates, while Jungkook removes his handcuffs and blows into a conch shell before the video cuts to a fortified base where BTS performs the dance break as meteors fall down around them. Trees around the rock began to shape into place, and Jungkook finds the group as they ascend the rock. The video ends with the text "No More Dream" (their debut single) that fades into only "Dream".

The making of the second video was released on March 2, 2020.[36]

Credits and personnel

Credits adapted from liner notes of Map of the Soul: 7.[37]

Charts

Accolades
Awards
Year Organization Award Result Ref.
2020 Melon Music Awards Best Rap/Hip Hop Nominated [70]
MTV Video Music Awards Best K-Pop Won [71]
Best Pop Won
Best Choreography Won
Nickelodeon Mexico Kids' Choice Awards Global Hit Pending [72]
2021 Gaon Chart Music Awards Song of the Year – February Won [73]
Music program awards
Program Network Date Ref.
Music Bank KBS February 28, 2020 [74]
March 6, 2020 [75]
March 13, 2020 [76]
March 20, 2020 [77]
Show! Music Core MBC February 29, 2020 [78]
March 7, 2020 [79]
March 14, 2020 [80]
March 21, 2020 [81]
March 28, 2020 [82]
Inkigayo SBS March 1, 2020 [83]
March 8, 2020 [84]
March 15, 2020 [85]
Show Champion MBC M March 4, 2020 [86]
March 11, 2020 [87]
March 18, 2020 [88]
M Countdown Mnet March 5, 2020 [89]
Melon Popularity Award
Award Date Ref.
Weekly Popularity Award March 2, 2020 [90]
March 9, 2020
March 16, 2020
March 23, 2020
March 30, 2020

Certifications
Streaming certifications for "On"
Region CertificationCertified units/sales
Japan (RIAJ)[91] Silver 30,000,000

Streaming-only figures based on certification alone.

See also

References
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