One by AOL

One by AOL, formerly known as Millennial Media, is an advertising company that places display ads on mobile devices (mobile marketing).

One by AOL
TypeSubsidiary
IndustryMobile advertising & Monetization
Headquarters
Baltimore, Maryland, USA
Area served
Worldwide
Key people
Tim Mahlmann (President)
Seth Demsey (CTO)
Number of employees
601 (January 23, 2014)
ParentAOL
Websitehttp://www.onebyaol.com/

History

One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg.[1][2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists,[3][4][5] and went on to acquire several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[9] and the company was first listed in March 2012.[9]

On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[10]

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million.[11] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [12]

References

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