Paulo Londra

Paulo Ezequiel Londra Farías (born April 12, 1998 in Córdoba) is an Argentine rapper, singer and composer. His music has topped Argentine charts and been highly successful across Argentina and Latin America.

Paulo Londra
Londra in 2019
Background information
Birth namePaulo Ezequiel Londra Farías
Born (1998-04-12) April 12, 1998
Córdoba, Argentina
Genres
Occupation(s)
  • Rapper
  • singer
  • composer
InstrumentsVocals
Years active2017–present
Labels
Associated acts

Early life

Londra was inspired to become a rap artist by watching Eminem's 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz. Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years.[1] He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to Latin trap.[2]

Career

His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs.[3]

Londra became well-known through his hit songs "Nena Maldición" (featuring Lenny Tavarez), "Te Amo" (with Piso 21), and "Cuando Te Besé" (with Becky G). The latter peaked at number 45 on the Billboard Hot Latin Songs and became the first song to ever top the Billboard Argentina Hot 100.[4] His song "Adán y Eva" also topped Billboard's Argentina Hot 100.[3]

In 2019, he was featured on Ed Sheeran's No.6 Collaborations Project, performing on the song "Nothing on You" along with British rapper Dave. On September 26 of the same year, Londra released the song "Party", a collaboration with the American rapper and producer A Boogie wit da Hoodie.

Discography
Main article: Paulo Londra discography

Awards and nominations
Year Award Category Nominated work Result Ref.
2018 Jerónimo Awards Special Distinction — Won [5]
Kids' Choice Awards Argentina Best New Artist Nominated [6]
MTV Europe Music Awards Best Latin America South Act Nominated [7]
Quiero Awards Best Urban Video "Te Amo" Nominated [8]
Best Collaboration "Cuando Te Besé" Nominated
Martín Fierro Digital Awards Best Music Artist — Nominated [9]
Latin Music Italian Awards Best Latin Revelation of The Year Nominated [10]
Favorite Liryc Song "Te Amo" Nominated
2019 Heat Latin Music Awards Best New Artist — Nominated [11]
Gardel Awards Best Urban/Trap Song or Album "Adán y Eva" Won [12][13]
"Chica Paranormal" Nominated
"Dímelo" Nominated
"Cuando Te Besé" Nominated
Collaboration of the Year Nominated
Best Urban/Trap Collaboration Won
Best New Artist — Nominated
MTV Millennial Awards Best Argentine Instagrammer Nominated [14]
Instacrush Nominated
Argentine Artist of the Year Nominated
Hit of the Year "Adán y Eva" Won
Collaboration of the Year "Cuando Te Besé" Nominated
Youth Awards Best New Artist — Nominated [15]
Latin American Music Awards New Artist of the Year Nominated [16]
LOS40 Music Awards LOS40 Global Show Award "Adán y Eva" Nominated [17]
Latin Grammy Awards Best New Artist — Nominated [18]
[[2019 MTV Europe Music Awards|MTV Europe Music Awards Best Latin America South Act]] Nominated [19]
Martín Fierro Fashion Awards Best Male Singer Style Nominated [20]
Quiero Awards Best Male Artist Video "Adán y Eva" Nominated [21]
Best Trap Video "No Puedo" Nominated
Best Urban Video "Adán y Eva" Nominated
Best Video of the Year Nominated
Martín Fierro Digital Awards Best Music Artist — Nominated [22]
2020 Billboard Latin Music Awards Best New Artist of the Year Nominated [23]
Lo Nuestro Awards Album of the Year Homerum Nominated [24]
Video of the Year "Party" Nominated
Urban/Trap Song of the Year "Adan y Eva" Nominated
Spotify Awards Most Followed Artist — Nominated [25]
Most-Streamed Male Artist on Consoles Nominated
Most-Streamed Male Artist – For Users From 13 to 17 Years Old Nominated
Heat Latin Music Awards Best South Artist Nominated [26]
Your Urban Music Awards Top Latinoamerican Urban Arstist Nominated [27]
Gardel Awards Album of the Year Homerum Nominated [28]
Best Urban/Trap Song or Album Nominated
Best Urban/Trap Collaboration "Party" Nominated
"Sólo Pienso En Ti" Nominated

References
  1. Bustios, Pamela (24 August 2018). "Latin Artist On the Rise: Meet Paulo Londra". Billboard. Retrieved 24 November 2018.
  2. "Argentina's Paulo Londra on Keeping Positive in Trap: 'It's Cool Being the Good Guy'". Billboard. May 9, 2018. Retrieved 24 November 2018.
  3. "Paulo Londra Reveals How He Created Argentina's No. 1 Song, 'Adan y Eva'Interview". Billboard. Retrieved 2019-01-15.
  4. "Billboard Argentina Hot 100 Premieres with Becky G and Paulo Londra at No. 1". Billboard. 17 October 2018. Retrieved 24 November 2018.
  5. "Premios Jerónimo 2018: en fotos, Paulo Londra junto a la Banda Sinfónica Municipal". La Voz (in Spanish). 5 July 2018. Retrieved 2 December 2018.
  6. "Los looks y la lista de ganadores de los Kids' Choice Awards Argentina 2018". Infobae (in Spanish). 25 August 2018. Retrieved 30 August 2018.
  7. "Camila Cabello lidera las nominaciones de los MTV EMA 2018". Billboard Argentina (in Spanish). 4 October 2018. Retrieved 24 November 2018.
  8. "10° edición de los premios Quiero: Lali, Tini y Sofía Reyes, nominadas". Billboard Argentina (in Spanish). 7 December 2018. Retrieved 9 December 2018.
  9. "Todos los nominados a los premios Martín Fierro Digital 2018". Ciudad Magazine (in Spanish). 5 December 2018. Retrieved 6 December 2018.
  10. "Latin Music Official Awards 2018, lista completa delle nomination!". Latin Music (in Italian). 19 December 2018. Retrieved 8 January 2020.
  11. Fernandez, Suzette (21 November 2018). "J Balvin Tops Heat Latin Music Awards Nominations: See Full List". Billboard. Prometheus Global Media. Retrieved 23 November 2018.
  12. "Premios Gardel 2019: La lista completa de nominados". Billboard Argentina (in Spanish). 17 April 2019. Retrieved 17 April 2019.
  13. "Premios Gardel 2019: La lista completa de ganadores". Billboard Argentina (in Spanish). May 15, 2019. Retrieved 15 May 2019.
  14. "Todos los nominados a los MTV MIAW 2019, los premios de los millenials". Clarín. Espectáculo. 6 May 2019. Retrieved 6 May 2019.
  15. Vidal, Ricardo (21 May 2019). "Premios Juventud 2019: conoce a todos los nominados". Hola!. Retrieved 23 May 2019.
  16. Roiz, Jessica (September 4, 2019). "Latin American Music Awards 2019: See the Complete List of Nominees". Billboard. Retrieved September 5, 2019.
  17. "LOS40 Music Awards 2019: artistas nominados". LOS40 (in Spanish). Retrieved 13 September 2019.
  18. Ryan, Patrick. "Latin Grammys: Camila Cabello, Alejandro Sanz, Rosalía, Luis Fonsi score 2019 nominations". USA TODAY. Retrieved 2019-09-24.
  19. "Ariana Grande Leads 2019 MTV EMA Nominations". Variety. 1 October 2019. Retrieved 1 October 2019.
  20. "Todos los nominados para el Martín Fierro de la moda 2019". Ciudad Magazine (in Spanish). 3 October 2019. Retrieved 3 October 2019.
  21. "Quiero Música - Premios Quiero". Q Música (in Spanish). 24 October 2018. Archived from the original on 26 October 2019. Retrieved 25 October 2018.
  22. "Todos los ganadores de los premios Martín Fierro Digital 2019". Infobae (in Spanish). 21 December 2019. Retrieved 29 December 2019.
  23. "Premios Billboard de la Música Latina 2020: Ozuna y Bad Bunny lideran las nominaciones". CNN Chile (in Spanish). 6 February 2020. Retrieved 6 February 2020.
  24. "Final Nominations List: 32nd Annual Premio Lo Nuestro Awards" (PDF). Univision. January 14, 2020. Retrieved January 14, 2020.
  25. Reyes, Van (February 19, 2020). "Conoce a todos los nominados a los Spotify Awards 2020". nacionrex.com (in Spanish). Retrieved February 22, 2020.
  26. "Premios HEAT 2020: lista completa de nominados y nuevas categorías". Shock. 19 February 2020. Retrieved 24 February 2020.
  27. "Premios Tu Música Urbano 2020: Esta es la lista completa de nominados". Telemundo. 11 December 2019. Retrieved 5 March 2020.
  28. "Todos los nominados a los Premios Gardel 2020, en la primera entrega sin distinción de género". Infobae. 2 July 2020. Retrieved 25 August 2020.
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