Rebirth (song)

"Rebirth" (Korean: 환생; RR: Hwansaeng) is a song originally written and recorded by South Korean singer and record producer Yoon Jong-shin for his fifth studio album Woo (Stupid) in April 1996. Originally a retro-influenced doo-wop record composed by both Yoon and songwriter You Hee-yeol, the song was later rearranged by singer-songwriter Henry Lau as part of his collaboration with Yoon Jong-shin for the V Live-exclusive show Snowball Project in 2017. It was eventually given to girl group Red Velvet, whom covered and released the song on August 18, 2017 through their label's STATION Season 2 project, becoming the twenty-first digital single for the season and seventy-second overall. It was also the group's second release through the digital project, after "Would U" in April 2017.[1][2] The song achieved minor success, peaking at number seventy-eight and twenty-five on the Gaon Digital Chart and the Billboard World Digital Songs chart respectively, becoming their lowest charting single on both charts to date.

"Rebirth"
Single by Red Velvet
LanguageKorean
ReleasedAugust 18, 2017
Recorded2017
StudioSM Studios, Seoul, South Korea
Genre
Length7:06
Label
Songwriter(s)
Producer(s)
Red Velvet singles chronology
"Red Flavor"
(2017)		 "Rebirth"
(2017)		 "Peek-A-Boo"
(2017)
Music video
"Rebirth" on YouTube

Background and release

Together with Yoon Jong-shin and his artist Parc Jae-jung, Henry introduced Snowball Project – a show which "depicts the musical journey" of Parc Jae-jung and NCT's Mark through a special Naver V app video on June 28, 2017. This resulted in a collaboration between the two artists, titled "Lemonade Love", which was eventually released on July 21 as a digital single through SM Entertainment's STATION season 2.[3][4] Both Henry and Yoon Jong-shin eventually continued the project with the plan to rearrange their other label's composition into new digital singles, with Henry recruiting Red Velvet and Yoon Jong-shin recruiting PERC%NT, Jang Jane and Giant Pink for the project. Henry eventually rearranged "Rebirth" for the girl group, while Yoon Jong-shin chose the group's 2015 hit single "Dumb Dumb" to rework. The group's rendition was eventually released as a single through SM Station on August 18, 2017, coinciding with the release of Mystic's rendition to "Dumb Dumb".[5][6]

Music video
The music video depicts the members of Red Velvet play the roles of female students whose hearts start to race when their teachers enter the room.

A slow-motion video for the song was premiered on the same release day. Fellow labelmate Shindong from Super Junior took part in directing the music video, which depicts the members of Red Velvet play the roles of female students whose hearts start to race when their teachers enter the room.[7]

Track listing
Digital download / streaming
No.TitleLyricsMusicArrangementLength
1."Rebirth"Yoon Jong-shin, JQYoon Jong-shin, Yoo Hee-yeol, Choi Jin-seokJin by Jin3:33
2."Rebirth (Instrumental)" Yoon Jong-shin, Yoo Hee-yeol, Choi Jin-seokJin by Jin3:33
Total length:7:06

Credits and personnel

Credits adapted from Melon.[8]

  • Red Velvet (Irene, Seulgi, Wendy, Joy, Yeri) – vocals, background vocals
  • Yoon Jong-shin – original writer, producer
  • Yoo Hee-yeol – producer
  • JQ – songwriter
  • Jin by Jin – arrangement
  • Choi Jin-seok – vocal director, producer
  • Henry Lau - vocal director
  • Jung Ho-jin (sound POOL studios) – record director
  • Jang Woo-young (doobdoob Studio) – digital editor
  • Jung Eui-suk (SM Blue Cup Studio) – mixing engineer
  • Sung Ji-hoon (JFS Mastering) – mastering engineer

Charts

Weekly chart
Weekly chart performance for "Rebirth"
Chart (2017) Peak
position
South Korea (Gaon)[9] 78
US World Digital Songs (Billboard)[10] 25

Release history
Release dates and formats for "Rebirth"
Country Date Format(s) Label
South Korea August 18, 2017
SM Entertainment
Various

References
  1. "Rebirth – RedVelvet – Shin0Kim". www.shin0kim.com. Retrieved April 7, 2020.
  2. SMTOWN (August 1, 2017). "[#STATION] #RedVelvet(@RVsmtown) '#환생(#Rebirth)' 2017.08.18 6PM(KST)pic.twitter.com/hura2IEy7g". @SMTOWNGLOBAL. Retrieved April 7, 2020.
  3. "[V Report Plus] Henry explains meaning of 'Snowball Project'". kpopherald.koreaherald.com. Retrieved June 24, 2020.
  4. "Lemonade Love". www.melon.com (in Korean). Retrieved June 24, 2020.
  5. Custodio, Emily Joy (August 1, 2017). "Red Velvet Makes Their Own Rendition Of Yoon Jong Shin's 'Rebirth' In SM Station Season 2". Music Times. Retrieved June 24, 2020.
  6. "LISTEN 012 Dumb Dumb". www.melon.com (in Korean). Retrieved June 24, 2020.
  7. "Watch: Red Velvet Members Are Adorable Schoolgirls In Love In "Rebirth" MV". Soompi. August 1, 2017. Retrieved April 7, 2020.
  8. "환생 (Rebirth) - SM STATION". www.melon.com (in Korean). Retrieved July 12, 2020.
  9. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved April 7, 2020.
  10. "Red Velvet". Billboard. Retrieved April 7, 2020.
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