Cookie Jar (Red Velvet song)

"#Cookie Jar" (Hashtag Cookie Jar) is a song by South Korean girl group Red Velvet, taken from their debut Japanese extended play of the same title, #Cookie Jar (2018).

"#Cookie Jar"
Single by Red Velvet
from the album #Cookie Jar
LanguageJapanese
ReleasedJuly 4, 2018
Length3:33
Label
Songwriter(s)MEG.ME
Producer(s)
  • Efraim Faramir Sixten Fransesco Vindalf Cederqvist Leo
  • JFMee
  • Gavin Jones
  • Saima Irén Mian
  • Ronny Vidar Svendsen
  • Anne Judith Wik
  • Nermin Harambašić
Red Velvet singles chronology
"Bad Boy"
(2018)		 "#Cookie Jar"
(2018)		 "Power Up"
(2018)
Music video
"#Cookie Jar" on YouTube

Background and composition

It was reported that Red Velvet will have their Japan debut on July after Japan Nikkan Sports and Sankei Sports reported that the group had its first Japanese conference at the Sports Plaza in Musashino, Tokyo.[1][2] Red Velvet confirmed themselves that they will officially debut in Japan during their Redmare concert tour.[3]

Musically, "#Cookie Jar" was described as a song that has "groovy bassline and uptempo, twinkling electro-pop melody" that recalls Rookie.[4]

Reception

Following its initial release, "#Cookie Jar" was met with mixed reviews from music critics. Lee Gi-eun of TV Daily called the track "addicting", further adding that "even if you only listen to it once, the merriness of the Red Velvet songs is there".[5] Writing for Billboard, Tamar Herman described the track that "leads up to its funky earworm of a chorus".[4]

Music video

The song also has a cute and lovely red velvet charm and a keen chichi tendency.

In addition to the lively and wacky melodies, the red velvet pre-sale addicted choreography in the music video is a

plus. Here, the title sweet cookies stimulate the five senses from the hearing to the perspective of those who actually appear in the video.

The five members dressed in cute pastel-style outfits or original accessories, showing off unrealistic visuals that just popped out of the comics. The appeal of an addicted song, even if you only listen to it once, is the merriness of the Red Velvet songs. It is noted that Red Velvet will be able to hit the Japanese music market after Korea.

Currently, Red Velvet is conducting a tour concert "Red Velvet Hall Tour in JAPAN" in six Japanese cities, including Sapporo, Nagoya, Hiroshima, Fukuoka, Osaka, and Yokohama.[5]

Following the music video's release, Seok Tae-jin of Insight Korea described the group's "unique, fresh, and bubbly charms", further praising the video for its "dazzling visuals.".[6] Tamar Herman of Billboard noted Red Velvet's "similarly bubbly, bathing the fivesome in retro looks inspired by the '60s, '70s, and '80s" music video theme.[4]

Charts

Weekly charts
Weekly chart performance for "#Cookie Jar"
Chart (2018) Peak

position

South Korea (Gaon)[7] 93
US World Digital Song Sales (Billboard)[8] 20

Release history
Release dates and formats for "#Cookie Jar"
Region Date Format Label Ref.
Japan July 4, 2018
Various Avex

Notes

      References
      1. https://imnews.imbc.com/replay/2018/nwtoday/article/4665242_30187.html. Missing or empty |title= (help)
      2. https://newsinstar.com/news/article.html?no=18657. Missing or empty |title= (help)
      3. https://www.chosun.com/site/data/html_dir/2018/05/16/2018051600526.html. Missing or empty |title= (help)
      4. "Red Velvet's First Japanese Single '#Cookie Jar' Is a Full-Blown Sugar Rush: Watch". Billboard. Retrieved 2021-02-01.
      5. http://tvdaily.asiae.co.kr/read.php3?aid=15296375361366034010. Missing or empty |title= (help)
      6. https://www.insight.co.kr/news/162117. Missing or empty |title= (help)
      7. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2021-02-01.
      8. "World Digital Song Sales – The Week of July 21, 2018". Billboard. July 21, 2018. Retrieved February 1, 2021.
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