Rubber (2010 film)

The effects of the tire moving were done via practical effects such as remote controls.[2] Director Quentin Dupieux has noted that due to the inherent "emptiness" of a tire that making a remote-controlled tire was difficult as "you can’t really hide the mechanisms well". CGI effects were used for the shots of heads exploding; during filming Dupieux used practical effects, but he was unhappy with the results.[2]

During the writing process, the tire, Robert, was designed solely as a bad guy with no redeeming qualities.[3] While shooting, however, Dupieux determined that this was the wrong approach realizing "there’s nothing evil about a tire" based partly on early camera tests. Robert was reworked to be "more like a stupid dog".[3] The 2008 animated film WALL-E, specifically the first act, was also an influence on the character.[2]

The film begins with Lieutenant Chad making a speech about how events in movies often happen for "no reason". Dupieux has stated he was inclined to put that speech in because he was not interested in explaining how the tire came to life, although he knew such a setup would be expected.[2] The meta element of the film came organically, as Dupieux quickly grew tired of writing about a killer tire. He was partly influenced by an experience where he snuck into a theater playing his previous film Steak only to find that no one else was in the theater, which he noted was "kind of scary."[2]

The film was shown on May 15, 2010 at Cannes Critic's Week.[4] After the film was shown at Cannes, it was picked up for US distribution by Magnet Releasing.[5] Rubber had its outside-France premiere on July 9, 2010 at the Fantasia Festival.[6]

Rubber was shown at the Sitges Film Festival where it had a positive reception.[7] The film was shown in Toronto at the After Dark Film Festival. Fangoria magazine stated the film "deeply split" the audience reaction saying that Rubber earned "huge laughs and applause as well as the only boos heard by Fango at the fest."[8]

The DVD and soundtrack were made available to purchase from March 14, 2011, and the DVD and Blu-ray Disc from June 7, 2011.

The film received generally positive reviews from critics. Rotten Tomatoes gives it a 69% rating based on 87 reviews, with an average score of 6.04/10. The site's consensus reads: "A clever premise gets plenty of comic blood and violence but it's hampered by some questionable storytelling techniques from director Quentin Dupieux."[9] IndieWire called the film "one of the more bizarre experiments with genre in quite some time" and that it "does begin to wear out its welcome around the sixty-minute mark, but you can't blame Dupieux for giving it a shot."[10]

Outside Cannes, the film received positive reception at other film festivals. Twitch Film gave the film a positive review saying it was "impeccably shot, scored and designed", and "the film is intellectual wankery of the highest order in the sheepskin of a B-film of the lowest order".[11] The Huffington Post wrote that Quentin Dupieux "succeeds in creating an entertaining, sometimes even tense horror film with the very same footage he lightly mocks. The result is an uber-cerebral spoof that is at once silly and smart, populist like a mildly trashy B-movie yet high brow like absurdist theater."[12]

The Telegraph wrote a negative review of the film, saying "How could it not be brilliant? By, at 85 minutes, being an hour too long. By being arch rather than schlocky. And by wasting too much time on dull dialogue celebrating its 'No Reason' philosophy."[13] Variety also gave a negative review, saying that Rubber is "Neither scary, funny, nor anywhere near as clever as it seems to think it is, pic offers auds few reasons to want to see it beyond its one-joke premise."[4] Will Leitch from The Projector concluded his review by stating that "Rubber" is "a movie about how watching movies is stupid," giving the film a D score out of a traditional American grading scale.[14]

Gregory Bernard said of the film: "We’re really blessed to have so much attention on such a small film. We both took risks – [Quentin] artistically, me in production – and the fact that we had, in general, a very positive response from the public; we’ve had audiences who really loved it."[15]

The official soundtrack for the film Rubber, by Gaspard Augé and Quentin Dupieux (the latter under his stage name "Mr. Oizo"), was released on November 8, 2010 on Ed Banger Records.

• Official website
• Rubber at IMDb
• Rubber at AllMovie
• Rubber at Box Office Mojo
• Rubber at Rotten Tomatoes