Sandeep Sander

Sandeep Sander, born to an Indian father, Satinath Mukherji (a scientist who started his career at Novo, now Novo-Nordisk) and a Danish mother, Ida Wolff Sander, lived his childhood in Jyllinge, Denmark, except for two years in Malmö, Sweden. In Jyllinge, he got into sailing when he was 10 years old.

After high school Sander attended Copenhagen Business School, studying part-time and working full-time at Butik Ole, started by Ole Hendriksen, who was also a volunteer leader in Jyllinge Sailing Club. Sander graduated as B.Com. in Management Accounting in 1980 and B.com in Financial Management in 1981.

After working in some mid-sized organizations he started his first company in 1983 (at age 25) and sold it in 1985. That year he started his MBA one-year program at INSEAD in Fontainebleau, France.[3]

In 1983 Sander started Sander Inter Trade, which soon became SIT Water Systems. The company was sold in 1985. Soon, in parallel with applying for the MBA program at INSEAD, he started Green Food with a business friend. After living in France for two years and finishing the INSEAD MBA, he was hired by Skandinavisk Holding and worked on acquisitions and strategy development until 1988.

In 1989 Green Food was sold and Sander & Company started working with another consulting company and servicing international corporations like Egmont. Sander & Company later became SanderMap.

In partnership with a global IT firm,[4] SanderMap gained clients including Credit Suisse and Canon. In 1999 the headquarters was moved to Cobham, near London. In 2002 SanderMap was sold and in 2003 Sander moved back to Denmark.

Sander was a contributor to the Danish version of Global Strategy, George Yip, Systime in 1994 as well as a contributor to the book Brand Leadership: Building Assets in an Information Economy.[5]

In February 2015 he was invited to join the "Innovation for Jobs" Summit (i4J) at Google's headquarters to discuss future solutions. His contributions were included in the films What is the Future of meaningful work and What is Employability?[6][7]

Sander has been chairman of a number of corporations, including Crowne Plaza Copenhagen Towers hotel and Copenhagen Towers business centre, a real estate company. Crowne Plaza became the first CO2 neutral hotel building in Northern Europe, just before COP15, a global climate conference in Copenhagen. In 2013 Sander became CEO of SanderMap Pte. Ltd. Singapore. In September 2013 he was an expert speaker on competence development and human asset management at the National Conference on Skill Development, Gujarat, India.[8]

In 2016 he became CEO of SanderMap GmbH Switzerland.

In 2018 Sander contributed to defining risk transformation -[9] how to mitigate risk and develop competitive advantages.

in 2019 Sander organised events for InnoVisionDenmark, including 15 January 2019 at the IT University. The topic was Upscaling - based on the book Blitzscaling, by Chris Yeh and Reid Hoffmann, founder of LinkedIn. Chris joined in Copenhagen and Reid joined via videolink.[10] See 1 minute video with Reid Hoffman

He also is a researcher in human asset management.

Sander was married to Gitte on 4 June 1988. They have three children; Jacob Sander (born 1992) - married to Grace Galindo on 1 September 2018, David Mukherji Sander (born 1994) and Sarah Maria Sander (born 1996).

Sailing has always been an important part of life for Sander, first as a sailor at international level, then as a father to three young sailors and volunteer. He has been a board member of Royal Danish Yacht Club, responsible for the commercial activities and Chairman for Optimist Sailing Team Denmark, the Danish organization for the world's largest boat class. He is now chairman of Sailing Denmark, a charitable organization raising funds for youth sailing.

• SanderMap webpage
• InnoVisionDenmark webpage