Shalabh Kumar

Subsequently, Kumar founded the National Indian American Public Policy Institute (NIAPPI), a think tank focusing on issues relevant to Indian Americans. In 2013, NIAPPI and Kumar took Chairwoman of House Republican Conference Cathy McMorris Rodgers, Congressman Aaron Schock, and Congresswoman Cynthia Lummis to visit the then-Chief Minister of the Indian state of Gujarat and future Indian Prime Minister Narendra Modi and invite him to the United States. This Congressional visit, which came at a time where Modi was banned from entering the United States, ended his isolation from U.S. lawmakers and helped Modi establish relationships with US lawmakers.

TV media[9][10][11][12] at that time characterized this visit as a boost to propel Modi as the front runner for the post of Prime Minister of India. Working with Congressman Pete Sessions, Chairman of the Rules Committee of the US Congress, Kumar has sought to recruit Indian-Americans Republicans to run for Congress.[13] The Sessions/Kumar project resulted in two Indian Americans running as Republican candidates in the 2014 elections.

In 2014, Kumar worked with the National Republican Congressional Committee (NRCC) to encourage Indian Americans to run for office and get involved politically. He was also named Chairman of the Indian American Advisory Council for the House Republican Conference.[14]

Kumar has organized meetings between American and Indian politicians,[15] He has described Modi as his idol.[14] The Hindustan Times has pronounced Kumar as the Punjabi Tycoon, the biggest supporter of Modi in US.

Kumar and Newt Gingrich, former speaker of the House, worked together closely in the early eighties and from 2011 onward. Kumar ran the Gingrich Presidential Campaign in Scott County, Iowa in 2012.

In July 2016, Kumar became a public supporter of the Republican candidate Donald Trump's candidacy in the 2016 Presidential Election, emerging as one of the biggest donors. Kumar cited Trump's stance on Pakistan and Muslims, namely Trump's plan to profile Muslims.[15] Kumar also lauded Newt Gingrich's calls for increased scrutiny of American Muslims and increased surveillance against mosques in the United States. The Hill quoted Kumar specifically as saying: "The policy setting is that we need to have a lot of scrutiny. I totally agree with [former Speaker] Newt Gingrich [R-Ga.]: Mosques should be monitored completely, vetting should be taking place. ... I am totally for profiling. If you need to profile, what is the fuss?"[15]

The RHC[?=undefined abbreviation] created three television ads, which were aired on Indian networks in the final three weeks of the presidential campaign. The RHC also executed a direct mail campaign, targeting Hindu American voters in Florida, Ohio, and North Carolina. RHC volunteers placed yard signs throughout the I-4 corridor in Florida and mounted a GOTV effort.

Shalabh Kumar, in his capacity as chairman of Indian American Advisory Council of Trump, created the 'Ab ki Baar Trump Sarkar' campaign which went viral instantly gathering over 2 million views in the first week. Shalabh Kumar became a sensation overnight on social media and TV & print media. He ran multiple digital ad campaigns in favour of Trump through video & social content targeting Indian-Americans and undecided voters in the battleground states.

In the final three days of the campaign, the RHC made a large digital buy to target undecided Non-Hindu 8 million voters in Florida, North Carolina, Wisconsin, Ohio, Michigan, and Pennsylvania.

In August 2016, Kumar was named Chairman of the Indian Advisory Board for the Trump campaign. In this capacity, he designed the "Abki bar Trump Sarkar" ("This time, Trump government") campaign to sway Hindu/Indian voters. Borrowing the slogan popularized by Indian Prime Minister Narendra Modi in his 2014 campaign, the campaign ran an ad featuring Donald Trump speaking in Hindi and stating his love of India and Hindu people.

They ran a last-minute campaign for digital buy with 10 million non-skippable YouTube Ads to target 8 million undecided non-Hindu voters in 6 swing states. Over 500 Print, TV and Online news articles saturated media in a short period of 3 weeks. The viral digital campaign, mass TV campaign and mass mailers touched over 96% of all Hindu American voters. In addition to paid media, earned media is estimated to be over 5 million U.S. dollars.

As a minority Trump supporter, Kumar served as a campaign surrogate, appearing on national television shows, including Fox Business, as well as in more than 200 national print and online profiles. He also advocated for Trump in three hour-long debates on Indian television which were broadcast in the US.

Kumar and his family members personally donated over $1.5 million to Trump.[16] In addition, Kumar bundled $150,000 in political donations to the Trump campaign. Many of these donations came from Indian Americans who had never before donated to political campaigns. Coupled with the RHC concert, the Kumar family spent over $4 million in the Trump campaign.[17]

Shalabh Kumar is also a part of Trump-Pence Asian Pacific American Advisory Committee (APAAC) and the National Committee of Asian American Republicans that feature several other top Indian—Americans on its leadership team, including PuneetAhuwalia from Virginia, K V Kumar from California and Harry Walia from Florida. This committee is responsible for organizing "Asian Pacific American Presidential Inaugural Gala 2017". It is confirmed that several Bollywood stars are scheduled to perform at the inauguration ceremony of Donald Trump, after he is sworn-in as the 45th president of the United States of America on 20 January. On 5 January, Kumar made a cameo appearance in Washington to attend a farewell party hosted by the Indian Ambassador to the United States NavtejSarna at his Cleveland Park mansion for the outgoing Deputy Chief of Mission Taranjit Singh Sandhu. In his brief speech Kumar praised Sandhu, who is leaving for Colombo to take charge as the Indian High Commissioner to Sri Lanka.[18]