Show Dog-Universal Music

Universal South Records was started in 2001 under Universal Music Group by record producers Tony Brown and Tim DuBois.[1] The label specialized in country music artists, including Joe Nichols, Randy Houser, Phil Vassar and Marty Stuart, as well as alternative country acts Shooter Jennings and Cross Canadian Ragweed. In 2005 it partnered with the talent show Nashville Star, offering a recording contract to Season 3 winner Erika Jo.[2] George Canyon, another Nashville Star contestant, also recorded for the label.

Brown and DuBois stepped down from Universal South in 2006, with Mark Wright, also a record producer, taking their place as label president.[3]

Show Dog Nashville was formed in 2005 by Toby Keith shortly after the dissolution of DreamWorks Records, the label to which he was signed at the time. DreamWorks executive Scott Borchetta was its CEO, and his own Big Machine Records label originally shared much of its staff.[4] In March 2006, Show Dog and Big Machine split into separately staffed labels, although Keith retained his financial stake in Big Machine.[5] Acts releasing works for Show Dog included Carter's Chord, Trailer Choir, Mica Roberts, Lindsey Haun and Mac McAnally.

In December 2009, Show Dog Records and Universal South merged to form Show Dog-Universal Music.[6] One month later Trace Adkins left Capitol Records Nashville (which later became part of UMG's Nashville unit after UMG bought EMI in 2012) to become the first post-merger signee to the label, and the label's roster was announced.[7] Singer-songwriter Josh Thompson, previously with Sony Music Nashville, joined the roster in September 2012. By the summer of 2015, Toby Keith and his daughter Krystal Keith had become the only artists signed to the label, but more recently Clay Walker, Waterloo Revival, and Lance Carpenter joined the label.

• Krystal Keith
• Toby Keith
• Clay Walker
• Waterloo Revival