Sin vergüenza (TV series)

Sin's stars

Telemundo debuted Sin Vergüenza on weeknights at 10 p.m. ET/PT.[6] After the early weeks received disappointing ratings, it moved to daytime, airing weekdays at 1 p.m. ET/PT from May 7 until August 21, 2007.

Filmed in Bogotá, this steamy serial features four vivacious, sensual and self-willed heroines, who share an intense friendship and co-own a lingerie store called Sin Vergüenza.

• Renata Sepúlveda (Gaby Espino), an unmarried, childless, upwardly-mobile executive who takes advantage of her affair with her married boss, Raimundo Montes (Javier Gómez). His wife Meme (Diana Quijano) controls half of their company.[7]
• Paloma San Miguel (Paola Toyos), a bohemian mother who wants to become an art dealer. Her two children are named Roque and Candelaria. Paloma must now choose between her new live-in beau Rafael Velez (Alejandro de la Madrid) and her separated husband, Julián (Salvador del Solar).[8]
• Maite Contreras (Ivonne Montero) manages the lingerie shop. This fun-loving free spirit who still lives like a teenager—and dates Kike (Luis Ernesto Franco), a much younger man. She also has a mother (Natalia Giraldo) who won't leave her alone. Her whole life shakes when she discovers her son Vincente (José Julián Gaviria) faces an unexpected illness. Maite must now deal with Max (Alfredo Annert), his father, whom she hasn't seen in eleven years.[9]
• Fernanda Montes (Margarita Ortega), a teacher is Raimundo's sister. She is a devoted mother to two little girls named Isabel and Ana. Fernanda runs into Cristóbal (Cristóbal Lander), an old flame who reminds her that the passion has left her marriage.[10] Her husband, Esteban del Río (Jorge Aravena), also works for Raimundo and Meme.

Inseparable since childhood, these passionate women share the most intimate secrets with one another, including romances, adventures and heartaches.[6] Each of them has her own unique personality and seeks love, companionship and fulfillment in a different way.[6] This charming quartet realizes the modern world is not the fairy tale that they dreamed about long ago.

This show is also known as Cuatro Rosas ("Four Roses") and 4 Lives... For Love.[11] It is based on the 2006 TVN comedy-drama Entre Medias ("In Between"). The four heroines parallel the four temperaments.

On-air promotions for this serial began on Telemundo on March 2, 2007. The network originally announced back in 2006 that the show would join its daytime lineup, airing at 1 p.m. ET/PT,[12] which is where it ultimately wound up. Telemundo originally planned to run 120 original hours from Monday to Friday over about 26 weeks, but the order was apparently cut to 80 hours.[13] Only 14 episodes aired in prime time, three of which were cut to a half hour. Recaps of those shows aired during the first week in daytime. During the initial run, Telemundo broadcast English subtitles as closed captions on CC1,[6] but abruptly dropped them during the afternoon time slot.

Hugo León Ferrer was executive producer. Venezuelan screenwriter Valentina Párraga originally developed the teleplay but dropped out and was replaced by another Venezuelan screenwriter, Isamar Hernández, who made it resemble a story she wrote on early 1990s. The show was directed by Rodolfo Hoyos and Andres Biermann.

• Telemundo International Sin Vergüenza page (English, requires Flash)
• Telenovela World (bilingual)
• Telemundo official Sin Vergüenza site (Spanish)
• official site for Entre Medias (Spanish)